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Personalized Packaging Market

Personalized Packaging Market Size, Share & Trends Analysis Report By Packaging (Bottles, Containers & Jars, Bags & Pouches, Cartons, Envelopes, And Boxes) And End-User Industry (Food, Beverages, Personal Care, Pharmaceuticals, Logistics, And Others)N, By Region, And Segment Forecasts, 2024-2031

Report ID : 1546 | Published : 2024-05-28 | Pages: 180 | Format: PDF/EXCEL

The Global Personalized Packaging Market Size is valued at 36.68 billion in 2023 and is predicted to reach 60.06 billion by the year 2031 at an 6.52% CAGR during the forecast period for 2024-2031.

Key Industry Insights & Findings from the Report:

  • Personalized packaging is becoming more and more popular across a range of businesses, including food and drink, clothing, personal care products, and home care.
  • The market for bespoke packaging is expanding due to the rising demand for opulent packaging that enhances the appeal of products.
  • North America dominated the market and accounted for a global revenue share in 2023.
  • Market pressure might come from strict laws governing plastic packaging, but only to a limited degree. Adherence to laws is crucial, as even the slightest flaw in packing has the potential to taint the product and impact the manufacturer's earnings.

personalized packaging

The huge demand from numerous industries has led to an expansion of the market for personalized packaging. For the purpose of improving consumer impression of their brand, manufacturers are using personalized packaging increasingly frequently. The secondary packaging of goods or businesses is routinely updated to give them a unique personality in the marketplace. By personalizing the packaging to meet the product's precise proportions, personalized packaging is used to safeguard the items during transit as well as to improve its aesthetic appeal. Even if established organizations have already established notable trends through innovative packaging solutions, emerging businesses are expected to respond to shifting trends in the global market for personalized packaging. 

The uses for personalized packaging are numerous. Many companies use it to distinguish their packaging from that of their competitors as well as to spread a brand message or raise awareness for a charitable cause. Personalized packaging can also be used to improve the product and give personalized a more tailored experience. It is believed that there is a growing market for personalised packaging as a result of the rising demand for personalised packaging. Manufacturers in the region are expanding their capabilities and production capacity to strengthen their position in the steadily expanding market. The expansion over the previous ten years has also been aided by a rise in e-retail usage around the world. While consumption of bottled water has increased globally, compared to the past few years' decline in use of carbonated beverages, there may be more options available.

Competitive Landscape:

The key players in personalized packaging material are:

  • Owens Illinois Inc.
  • Salazar Packaging Inc.
  • SoOPAK Company
  • Elegant Packaging
  • International Packaging Inc.
  • Smurfit Kappa Group
  • ACG Ecopak
  • ABOX Packaging
  • Design Packaging Inc.
  • Pak Factory Inc.
  • Glenroy Inc.
  • The Mondi Group Plc.
  • CB Group
  • Prime Line Packaging
  • ProAmpac LLC.
  • Huhtamaki Oyj

Market Segmentation:

The personalized packaging market is segmented into packaging and end-user industry. On the basis of packaging the market is segmented into bottles, containers & jars, bags & pouches, cartons, envelopes, and boxes. Based on end-user industry, the market is segmented into food, beverages, personal care, pharmaceuticals, logistics, and others.

Based On Packaging, The Bottles Segment Is Accounted As A Major Contributor In The Personalized Packaging Market

Over the projected period, the bottles segment is anticipated to account for the largest revenue share in the packaging sector. By adopting a distinctive form and embedding a logo into the bottle, personalized bottles offer a visual representation that may encapsulate the brand and accentuate package design. While plastic bottles can be recycled, improving sustainability, which is a crucial element boosting this market's growth, glass bottles cannot be sterilized and reused.

The Beverage Segment Witnessed Growth At A Rapid Rate

The beverage segment is anticipated to outperform the other segments in terms of revenue share over the projected period, based on end-user. There are numerous different types of beverages, including water, wine, alcohol, soda, and many others. The significant preference for beverages around the world contributes to better brand visibility and sales when using personalized beverage packaging.

In The Region, The North America Personalized Packaging Market Holds A Significant Revenue Share.

North America overtook other regional markets as the largest market for personalized packaging, with the highest revenue share. The region is increasingly using personalized packaging to set products apart and improve transportable packaging, which is mostly to blame for the market's revenue growth. The availability of technical innovation and the cost of raw materials are other factors. Besides, the market for personalized packaging in Asia Pacific is predicted to grow at the fastest CAGR. The primary forces driving the APAC market's growth are changing consumer lifestyles and rising disposable income, which have increased demand for goods like carbonated beverages, alcoholic beverages, and others in the region. The rise of small and medium-sized bespoke packaging enterprises also contributes to the APAC industry's expansion.

Recent Developments:

  • In April 2021, A new line of personalized corrugated insert boxes was presented by American web-to-print producer Fantastapack. According to the company, this is maybe the first-time automated technology has been used to design unique insert packaging online. Fantastapack claims that using digital print and converting, gives a competitive advantage by granting them early access to cutting-edge packaging solutions.
  • In November 2021, Packhelp obtained $45.6 million in investment to grow its bespoke packaging company. Packhelp has developed into a business that helps even the smallest businesses wrap their items in eye-catching personalized packaging and counts industry heavyweights like H&M and Uber Eats among its clients thanks to the growth of e-commerce and on-demand delivery.

Personalized Packaging Market Report Scope:

Report Attribute

Specifications

Market size value in 2023

USD 36.68 Billion

Revenue forecast in 2031

USD 60.06 Billion

Growth rate CAGR

CAGR of 6.52% from 2024 to 2031

Quantitative units

Representation of revenue in US$ Million, and CAGR from 2024 to 2031

Historic Year

2019 to 2023

Forecast Year

2024-2031

Report coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments covered

Packaging And End-User Industry

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia

Competitive Landscape

Owens Illinois Inc., Salazar Packaging Inc., SoOPAK Company, Elegant Packaging, International Packaging Inc., Smurfit Kappa Group, ACG Ecopak, ABOX Packaging, Design Packaging Inc., Pak Factory Inc., Glenroy Inc., The Mondi Group Plc., CB Group, Prime Line Packaging, ProAmpac LLC., Huhtamaki Oyj

Customization scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing and available payment methods

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Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Personalized Packaging Market Snapshot

Chapter 4. Global Personalized Packaging Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Packaging Estimates & Trend Analysis
5.1. by Packaging & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Packaging:

5.2.1. Bottles
5.2.2. Containers & Jars
5.2.3. Bags & Pouches
5.2.4. Cartons
5.2.5. Envelopes
5.2.6. Boxes

Chapter 6. Market Segmentation 2: by End-users Estimates & Trend Analysis
6.1. by End-users & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following by End-users:

6.2.1. Food
6.2.2. Beverages
6.2.3. Personal Care
6.2.4. Pharmaceuticals
6.2.5. Logistics
6.2.6. Other

Chapter 7. Personalized Packaging Market Segmentation 3: Regional Estimates & Trend Analysis

7.1. North America

7.1.1. North America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.1.2. North America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.1.3. North America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

7.2. Europe

7.2.1. Europe Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.2.2. Europe Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.2.3. Europe Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

7.3. Asia Pacific

7.3.1. Asia Pacific Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.3.2. Asia Pacific Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.3.3. Asia Pacific Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

7.4. Latin America

7.4.1. Latin America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.4.2. Latin America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.4.3. Latin America Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

7.5. Middle East & Africa

7.5.1. Middle East & Africa Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by Packaging, 2024-2031
7.5.2. Middle East & Africa Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by End-users, 2024-2031
7.5.3. Middle East & Africa Personalized Packaging Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

Chapter 8. Competitive Landscape

8.1. Major Mergers and Acquisitions/Strategic Alliances

8.2. Company Profiles


8.2.1. Owens Illinois Inc.
8.2.2. Salazar Packaging Inc.
8.2.3. SoOPAK Company
8.2.4. Elegant Packaging
8.2.5. International Packaging Inc.
8.2.6. Smurfit Kappa Group
8.2.7. ACG Ecopak
8.2.8. ABOX Packaging
8.2.9. Design Packaging Inc.
8.2.10. Pak Factory Inc.
8.2.11. Glenroy Inc.
8.2.12. The Mondi Group Plc.
8.2.13. CB Group
8.2.14. Prime Line Packaging
8.2.15. ProAmpac LLC.
8.2.16. Huhtamaki Oyj
8.2.17. Other Prominent Players

Segmentation of Personalized Packaging Market-

Personalized Packaging Market By Packaging-

  • Bottles
  • Containers & Jars
  • Bags & Pouches
  • Cartons
  • Envelopes
  • Boxes 

personalized packaging

Personalized Packaging Market By End-User Industry-

  • Food, Beverages
  • Personal Care
  • Pharmaceuticals
  • Logistics
  • Other

Personalized Packaging Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Personalized Packaging Market?

Personalized Packaging Market expected to grow at 6.52% CAGR during the forecast period for 2024-2031

Owens Illinois Inc., Salazar Packaging Inc., SoOPAK Company, Elegant Packaging, International Packaging Inc., Smurfit Kappa Group, ACG Ecopak, ABOX Pa

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