The Packaged Pretzels Market Size is valued at 2.40 Billion in 2023 and is predicted to reach 3.29 Billion by the year 2031 at a 4.12 % CAGR during the forecast period for 2024-2031.
Pretzels are baked appetizers made from dough made of wheat flour. The industry offers these products in a variety of shapes and hues. To give the products a suitable texture and flavour, pretzels are seasoned with salt and lye. The pretzels' flavor is enhanced by the additional seasoning, which includes, among other things, cheese, chocolate, cinnamon, and nuts. Snack-based food consumption is increasing, and this trend can be ascribed to the rising stress levels due to the younger generation's hectic lifestyle. To sate their hunger, customers worldwide are looking for comfort food products like packaged pretzels. Additionally, consumers' eating patterns are steadily changing from the customary three meals per day to a variety of smaller meals throughout the day. This has led to an increase in demand for products made for snacks like pretzels.
Secondly, pretzels are sold in more restaurants and retail stores due to the growing food sector. Moreover, the top producers are introducing a wide range of pretzel tastes, including butter and honey mustard, barbeque, parmesan, and garlic. Additionally, they have created prepared frozen pretzels and frozen pretzel dough. In addition, producers have begun creating all-natural, cholesterol-, trans-, and gluten-free food enriched with vital vitamins and minerals as the number of health-conscious consumers has increased.
The Packaged Pretzels market is segmented based on shape, category and distribution channels. Based on shape, the market is segmented into Twists, Sticks, Minis and Others. Based on the category, Packaged Pretzels are segmented into Conventional and Gluten-Free. Based on distribution channel, the market is segmented into Store-Based (Supermarkets & Hypermarkets, Convenience Stores, Others) and Non-Store-Based.
Based on shape, the market is segmented into Twists, Sticks, Minis and Others. Pretzels, in the shape of twists, currently hold the largest market share and are anticipated to continue growing steadily over the next few years. Consumer demand for packaged pretzels in twist shapes is projected to be fueled by the large range of goods offered by different manufacturers.
Based on the category, Packaged Pretzels are segmented into Conventional and Gluten-Free. The market for gluten-free pretzels has been stimulated by the rising incidence of celiac disease worldwide and is anticipated to become the largest market shareholder in the following years. The prevalence of diabetes, obesity, and other food intolerance issues is spurring demand for the gluten-free variety of pretzels.
The North America Packaged Pretzels market is expected to register the highest market share in revenue in the near future. It is projected that the customer preference for mid-meal snacks will increase demand for packaged pretzels. Packaged pretzels are also rising due to the expanding food sector and the availability of a huge range of goods from several producers. In addition, Asia Pacific is projected to grow rapidly in the global Packaged Pretzels market due to the emergence of pretzels in various flavors and forms that are healthier by vendors. The demand for pretzels in the APAC region is driven by the product's rising appeal and the customer base's burgeoning hectic lifestyle. Additionally, the region now offers a fresh and diverse range of product brands due to numerous players, particularly private labs.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 2.40 Billion |
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Revenue Forecast In 2031 |
USD 3.29 Billion |
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Growth Rate CAGR |
CAGR of 4.12% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Billion and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
Shapes, Category, Distribution Channel |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia |
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Competitive Landscape |
Snyder's-Lance, Inc., Pretzels Inc, Nestle S.A., Mars, Incorporated, J&J SNACK FOODS CORP, Herr Foods Inc., PepsiCo, Auntie Anne's, Inc, and Conagra Brands, Inc. among others. |
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Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Packaged Pretzels Market Snapshot
Chapter 4. Global Packaged Pretzels Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Shape Type Estimates & Trend Analysis
5.1. by Shape Type & Market Share, 2023 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2023 to 2031 for the following by Shape Type:
5.2.1. Twists
5.2.2. Sticks
5.2.3. Minis
5.2.4. Others
Chapter 6. Market Segmentation 2: by Category Estimates & Trend Analysis
6.1. by Category & Market Share, 2023 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2023 to 2031 for the following by Category:
6.2.1. Conventional
6.2.2. Gluten-Free
Chapter 7. Market Segmentation 3: by Distribution Channel Estimates & Trend Analysis
7.1. by Distribution Channel & Market Share, 2023 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2023 to 2031 for the following by Distribution Channel:
7.2.1. Store-Based
7.2.1.1. Supermarkets & Hypermarkets
7.2.1.2. Convenience Stores
7.2.1.3. Others
7.2.2. Non-Store-Based
Chapter 8. Packaged Pretzels Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. North America Packaged Pretzels Market Revenue (US$ Million) Estimates and Forecasts by Shape Type, 2023-2031
8.1.2. North America Packaged Pretzels Market Revenue (US$ Million) Estimates and Forecasts by Category, 2023-2031
8.1.3. North America Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2023-2031
8.1.4. North America Packaged Pretzels Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
8.2. Europe
8.2.1. Europe Packaged Pretzels Market revenue (US$ Million) by Shape Type, 2023-2031
8.2.2. Europe Packaged Pretzels Market revenue (US$ Million) by Category, 2023-2031
8.2.3. Europe Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2023-2031
8.2.4. Europe Packaged Pretzels Market revenue (US$ Million) by country, 2023-2031
8.3. Asia Pacific
8.3.1. Asia Pacific Packaged Pretzels Market revenue (US$ Million) by Shape Type, 2023-2031
8.3.2. Asia Pacific Packaged Pretzels Market revenue (US$ Million) by Category, 2023-2031
8.3.3. Asia-Pacific Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2023-2031
8.3.4. Asia Pacific Packaged Pretzels Market revenue (US$ Million) by country, 2023-2031
8.4. Latin America
8.4.1. Latin America Packaged Pretzels Market revenue (US$ Million) by Shape Type, 2023-2031
8.4.2. Latin America Packaged Pretzels Market revenue (US$ Million) by Category, 2023-2031
8.4.3. Latin America Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2023-2031
8.4.4. Latin America Packaged Pretzels Market revenue (US$ Million) by country, 2023-2031
8.5. Middle East & Africa
8.5.1. Middle East & Africa Packaged Pretzels Market revenue (US$ Million) by Shape Type, 2023-2031
8.5.2. Middle East & Africa Packaged Pretzels Market revenue (US$ Million) by Category, 2023-2031
8.5.3. Middle East & Africa Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2023-2031
8.5.4. Middle East & Africa Packaged Pretzels Market revenue (US$ Million) by country, 2023-2031
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Snyder's-Lance, Inc.
9.2.2. Pretzels Inc
9.2.3. Nestle S.A.
9.2.4. Mars, Incorporated
9.2.5. J&J SNACK FOODS CORP
9.2.6. Herr Foods Inc.
9.2.7. PepsiCo
9.2.8. Auntie Anne's, Inc
9.2.9. Conagra Brands, Inc.
9.2.10. Others
9.2.11. Other Prominent Players
By Shape-
By Category-
By Distribution Channel
By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
