Non-GMO Flour Market, Share & Trends Analysis Report, By Product Type (Wheat Flour, Corn Flour, Rice Flour, Almond Flour), By Distribution Channel (Online Retail, Supermarkets, Health Food Stores, Wholesale), By End Use, By Form, By Region, and Segment Forecasts, 2024-2031

The Non-GMO Flour Market Size is valued at USD 27.7 Bn in 2023 and is predicted to reach USD 37.2 Bn by the year 2031 at an 3.9% CAGR during the forecast period for 2024-2031.

Non-GMO flour is made from traditional types of wheat, corn, or other grains grown without genetically modified seeds, ensuring that it contains no genetically modified organisms (GMOs). GMOs are plants or animals whose DNA has been altered through biotechnology to improve crop yields or enhance insect resistance.

Consumers often choose non-GMO flour due to concerns about the environmental, health, and ethical impacts of GMOs. While organic certification follows a different standard, some individuals prefer non-GMO products as they are more likely to align with organic farming practices. Non-GMO flour is often seen as a healthier option because it avoids genetic modification, which may appeal to consumers focused on natural and minimally processed foods. It also appeals to consumers looking for more natural or less-processed baking ingredients, as it is viewed as a healthier option. Additionally, non-GMO flour plays a significant role in whole-food, plant-based diets by supporting a minimally processed and natural food philosophy.

Many producers are adopting regenerative farming practices to improve soil health, reduce carbon emissions, and enhance biodiversity, resulting in higher-quality, more nutrient-dense grains. At the same time, the use of digitization to boost brand and name recognition is a growing trend in the industry. However, smaller companies with limited marketing budgets may not be able to compete with larger corporations in terms of promotional efforts. In such cases, they can collaborate with well-known brands or create eye-catching strategies to gain free publicity, such as promoting climate action by encouraging customers to recycle bottles and informing local and national media about their initiatives. To expand their consumer base, share costs, and promote their brand and products, companies can also enter into cooperative marketing agreements.

Additionally, non-GMO food producers are driving the global non-GMO food industry by using smart labeling to make product data more accessible and employing unique packaging to attract and engage consumers. The growth of the non-GMO sector is further supported by organizations dedicated to product safety, quality, and transparent labeling that reflect the values of global consumers. Shifting consumer preferences toward healthier options is also contributing to the market’s expansion.

Competitive Landscape

Some of the Major Key Players in the Non-GMO Flour market are

• Munkebo
• Cargill, Incorporated
• Bunge Limited
• King Arthur Baking Company
• Sankalp Quality Foods
• Doves Farm
• Healthy Grain
• Bob's Red Mill Natural Foods
• Grain Millers, Inc.
• Pillsbury Company
• White Lily
• Annie's Homegrown
• General Mills, Inc.
• Hodgson Mill
• Archer Daniels Midland Company
• Organic Valley
• Hain Celestial
• Amy’s kitchen
• United Natural Foods
• Chiquita Brands
• Eden Foods
• Shanghai Food
• Alberts Organics
• Other Market Players

Market Segmentation

The non-GMO flour market is segmented based on product type, distribution channel, and end use, form. Based on the product type, the market is divided into wheat flour, corn flour, rice flour, and almond flour. Based on the distribution channel, the market is divided into online retail, supermarkets, health food stores, and wholesale. Based on the end use, the market is divided into baking, cooking, brewing, and snacking. Based on the form, the market is divided into whole grain, refined, and coarse.

The Wheat Flour Segment is Expected to Have the Highest Growth Rate During the Forecast Period

Based on the product type, the market is divided into wheat flour, corn flour, rice flour, and almond flour. Among these, the wheat flour segment is expected to have the highest growth rate during the forecast period. Wheat flour is a fundamental ingredient in a wide variety of everyday food products, such as bread, pasta, pastries, and baked goods. These products are consumed globally, making wheat flour one of the most widely used and in-demand flour in the world. Many consumers prioritize non-GMO products for their health and environmental benefits. Since wheat flour is a staple in many households, the demand for non-GMO wheat flour has grown in response to this shift toward natural, less-processed, and ethically produced ingredients. Non-GMO wheat flour aligns with organic, clean-label, and minimally processed food trends. Consumers looking for healthier, environmentally friendly, and ethically sourced products are more likely to choose non-GMO wheat flour. This growing preference fuels market demand.

The Baking Based Segment Dominates the Market

Based on the end use, the market is divided into baking, cooking, brewing, and snacking. Baking uses the highest volume of flour, especially wheat flour, in producing essential food products like bread, cakes, pastries, and other baked goods. Bread, in particular, is a staple food in many parts of the world, and there is increasing demand for Non-GMO ingredients in bread production due to consumer preferences for healthier, more natural products.

Consumers seeking non-GMO options often turn to baked goods as part of their everyday diet, including bread, muffins, cookies, and cakes. Many bakeries and food manufacturers have responded by offering non-GMO versions of their products to cater to this demand, driving the flour market. Non-GMO flour is used in both commercial baking industries and home baking, making it a versatile and high-demand ingredient. With the rise of clean-label and organic trends, consumers prefer using non-GMO flour for homemade baking, further boosting the market.

North America Has the Largest Market Share During the Forecast Period.

North America has a highly developed market for organic, natural, and specialty foods. Many organic food products are also non-GMO, which boosts the demand for non-GMO flour in organic bread, pasta, snacks, and baked goods. Several large food manufacturers and retailers in North America focus on offering non-GMO products to cater to consumer preferences. Major companies in the region, along with a growing number of startups, are producing and promoting non-GMO flour to meet market demand. The rising trends in home baking, especially during times like the COVID-19 pandemic, also contributed to the significant consumption of non-GMO flour in this region.

Recent Developments:

• In Oct.2024, Hain Celestial, was able to expand its range of teas in time for the next winter months by adding two additional non-GMO Project confirmed products with functional benefits. The brand's new Lemon Honey Drop and Sleepytime® Biotin Beauty Rest teas are carefully developed to evoke magical moments of delight while striking a balance between consumers' need for distinctive health goods and unrivaled flavor.

• In Oct 2023, Amy’s Kitchen revealed Family Size Entrées, a brand-new lunchtime option that will be available this month in the freezer department. Amy's is adopting a new packaging design and will provide six dishes that are tailored to busy families looking for a quick dinner that the whole family can enjoy. Family Size Entrées are prepared with organic and non-GMO ingredients, much like the rest of Amy's products.

Non-GMO Flour Market Report Scope