Global Manuka Honey Market Size is valued at USD 523.90 Mn in 2025 and is predicted to reach USD 875.95 Mn by the year 2035 at a 5.4% CAGR during the forecast period for 2026 to 2035.
Manuka Honey Market Size, Share & Trends Analysis Report By Type (UMF 5+, UMF 10+, UMF 15+, And UMF 20+), Nature (Organic/Natural And Conventional), Application (Nutraceutical, Pharmaceutical, Food And Beverages And Cosmetic And Personal Care), By Region, And Segment Forecasts, 2026 to 2035.
Key Industry Insights & Findings from the report:
Manuka honey is also referred to as monofloral honey. Due to its predominant origin in the nectar of just one plant species and production in New Zealand and Australia. The manuka honey market is expanding due to its distinctive qualities and several health advantages.
Uses for manuka honey include skin care and wound healing, addressing stomach issues, infection prevention, increasing immunity and improving oral health, antioxidant and anti-inflammatory properties, reducing cold and sore throat symptoms, skincare and cosmetic uses. With the increasing understanding of health advantages, demand for natural and organic goods is rising. Increasing interest in complementary medicine is some of the key drivers of the manuka honey market.
However, some of the negative effects of manuka honey include skin sensitivity to sunlight and a little burning sensation when applied topically. Some people may also react allergically to strong scents or odours. Due to these unwanted effects, consumers may switch to more wholesome options, which could slow the market's expansion.
The manuka honey market is segmented based on type, nature, and application. The market is segmented based on type: UMF 5+, UMF 10+, UMF 15+, and UMF 20+. Based on nature, the market is segmented into organic/natural and conventional. Based on application, the market is segmented into nutraceutical, pharmaceutical, food & beverages, cosmetic and personal care.
The UMF 5+ category is expected to hold a major share of the global Manuka Honey Market. Additionally, it is one of the most popular varieties of manuka honey and is used daily worldwide. It offers many benefits, including stronger healing abilities and improved natural immunity so you can stay safe daily. An investigation found that frequent manuka honey consumption could lessen IBS symptoms (IBS). Additionally, this honey may help those with IBS and ulcerative colitis since it raises antioxidant levels and lowers inflammation (a type of IBD or irritable bowel disease).
The organic segment is anticipated to dominate the manuka honey market during the forecast period. Manuka honey is produced using an organic farming method, which forgoes synthetic fertilizers, pesticides, or growth regulators on agricultural land. Organic manuka honey strengthens the immune system by improving resistance to common illnesses and promoting moderate burns, wounds, and sore throats. With the expansion of the manuka honey crop area and the support from processing businesses, the percentage of organic manuka honey production has increased. The increased preference for organic and healthful produce is the main driver pushing growers to choose organic agriculture. Customers' rising demand for organic manuka honey has driven businesses and producers to promote organic production, resulting in segment growth.
The North American manuka honey market is expected to register the highest market share in revenue shortly. The market in this region is expanding due to the high demand for different snacks among children and adults and the rising consumption of foods fortified with nutrients. Snack bars of days frequently contain manuka and honey. Additionally, consumers are increasingly concentrating on maintaining their health and controlling their weight, which has resulted in a rise in the demand for natural foods.
The existence of several supermarkets in the United States and Canada will contribute to the expansion of the manuka honey market in these countries. Besides, the region with the biggest revenue share in the market for manuka honey is expected to be Asia Pacific. Major regional players would have a wide range of alternatives because of the region's rapid urbanization and rising middle-class population. Due to significant shifts in the demand for manuka honey, India and China are expected to contribute the most to global growth. Due to rising health consciousness among consumers, there is a high demand for healthy food, which will help these countries flourish. In addition, people's eating habits have changed due to a busy lifestyle and an increase in health problems, which has helped the manuka honey market in the Asia Pacific region grow even more.
| Report Attribute | Specifications |
| Market size value in 2025 | USD 523.90 Mn |
| Revenue forecast in 2035 | USD 875.95 Mn |
| Growth rate CAGR | CAGR of 5.4% from 2026 to 2035 |
| Quantitative units | Representation of revenue in US$ Mn, and CAGR from 2026 to 2035 |
| Historic Year | 2022 to 2024 |
| Forecast Year | 2026-2035 |
| Report coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments covered | Type, Nature, Application |
| Regional scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia |
| Competitive Landscape | Manukora Limited, Comvita Limited, Arataki Honey Ltd., Egmont Honey, Manuka Pharm, Manuka Doctor, Airbone Honey Ltd., Wedderspoon Organic., Steens Honey, Happy Valley Honey, WildCape Manuka Honey., Midlands Apiaries Ltd., New Zealand Honey Co., Three Peaks Manuka Honey., and Manuka Lab. |
| Customization scope | Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing and available payment methods | Explore pricing alternatives that are customized to your particular study requirements. |
Manuka Honey Market By Type-
Manuka Honey Market By Nature-
Manuka Honey Market By Application-
Manuka Honey Market By Region-
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This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.