Life Sciences Next Gen Customer Engagement Platform Market Size is predicted to witness a 12.5% CAGR during the forecast period for 2025-2034.
Next-generation customer engagement platforms in the life sciences sector embody the cutting-edge fusion of technology and customer relationship management. By harnessing the power of digital innovation, these platforms redefine how life sciences companies—ranging from pharmaceutical firms to biotechnology entities—interact with a diverse array of stakeholders, including healthcare professionals, patients, and researchers.
The core objective is to foster deeper, more meaningful connections that are tailored to individual needs and preferences, thereby elevating the overall engagement experience. Primary drivers of the life sciences next-gen customer engagement platform market are the shift toward patient-centred care and the growing need for digital transformation in healthcare. More and more, the healthcare industry is going digital, which is driving demand for next-generation consumer interaction platforms. Moreover, the demand for life sciences businesses to effectively communicate with patients and healthcare providers through digital channels is expanding as electronic health records (EHRs), telemedicine, and other digital health technologies become more widely used.
Furthermore, the importance of incorporating virtual health services into customer engagement platforms has grown with the advent of telemedicine and virtual care. These systems provide patients with convenient and all-inclusive healthcare experiences by integrating digital health coaching, remote monitoring, and virtual consultations.
The life sciences next-gen customer engagement platform market is segmented as per the Component, Application, and end user. The component segment includes Software and Services. Based on Application segment, the market is divided into Customer Experience Management, Social Media Management, Brand Management, Compliance Management, and Others. By End User, the market is segmented into Pharmaceutical Companies, Biotechnology Companies, Contract Research Organizations (CROs), Research Institutes, and Others.
The services category is expected to hold a major share in the global life sciences next-gen customer engagement platform market. This is so because the software serves as the backbone of the technological platform, enabling a range of features like real-time engagement, content management, multichannel integration, and data analytics. Additionally, it is anticipated that during the forecast period, the services segment will develop at the quickest rate. Services are essential to the implementation, customization, integration, and upkeep of customer interaction platforms that are tailored to the unique requirements of life sciences organizations.
The customer experience management segment is estimated to grow rapidly in the global life sciences next-gen customer engagement platform market. This market is critical since businesses are placing a high priority on creating lasting bonds and providing customers with enhanced experiences. A range of actions are included in customer experience management to improve the general experience of patients, healthcare providers, and other stakeholders when they deal with life sciences enterprises.
The North American life sciences next-gen customer engagement platform market is expected to register the highest market revenue share in the near future. The main drivers of the growth of the life sciences next-gen customer engagement platform market in North America are the growing use of digital technologies in healthcare, the demand for more customized healthcare solutions, and the stringent regulations requiring compliant communication channels. In addition, Asia Pacific is likely to grow at a rapid rate in the global life sciences next-gen customer engagement platform market.
The region's healthcare system is digitizing quickly due to the growing usage of cell phones, the internet, and government programs that support e-health solutions. Technologies for life sciences next-gen customer interaction platforms enable better patient outcomes by facilitating improved medication adherence, remote monitoring, and patient education.
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Report Attribute |
Specifications |
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Growth Rate CAGR |
CAGR of 12.5% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Component, Application, and End-User |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
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Competitive Landscape |
Veeva, IQVIA, Salesforce, Pitcher, Exeevo, ACTO, Viseven, Aktana, Seismic, Allego, Trueblue, WhizAI, ODAIA, Bigtincan, Tellius and other prominent players. |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Life Sciences Next Gen Customer Engagement Platform Market Snapshot
Chapter 4. Global Life Sciences Next Gen Customer Engagement Platform Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Component Estimates & Trend Analysis
5.1. by Component & Market Share, 2024 & 2034
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Component:
5.2.1. software
5.2.2. services
Chapter 6. Market Segmentation 2: by Application Estimates & Trend Analysis
6.1. by Application & Market Share, 2024 & 2034
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Application:
6.2.1. customer experience management
6.2.2. social media management
6.2.3. brand management
6.2.4. compliance management
6.2.5. others
Chapter 7. Market Segmentation 3: by End-User Estimates & Trend Analysis
7.1. by End-User & Market Share, 2024 & 2034
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by End-User
7.2.1. pharmaceutical companies
7.2.2. biotechnology companies
7.2.3. contract research organizations (CROs)
7.2.4. research institutes
7.2.5. others
Chapter 8. Life Sciences Next Gen Customer Engagement Platform Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. North America Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
8.1.2. North America Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.1.3. North America Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2021-2034
8.1.4. North America Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.2. Europe
8.2.1. Europe Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
8.2.2. Europe Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.2.3. Europe Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2021-2034
8.2.4. Europe Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.3. Asia Pacific
8.3.1. Asia Pacific Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
8.3.2. Asia-Pacific Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.3.3. Asia Pacific Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2021-2034
8.3.4. Asia Pacific Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.4. Latin America
8.4.1. Latin America Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
8.4.2. Latin America Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.4.3. Latin America Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2021-2034
8.4.4. Latin America Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.5. Middle East & Africa
8.5.1. Middle East & Africa Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Component, 2021-2034
8.5.2. Middle East & Africa Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
8.5.3. Middle East & Africa Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by End-User, 2021-2034
8.5.4. Middle East & Africa Life Sciences Next Gen Customer Engagement Platform Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Veeva
9.2.2. IQVIA
9.2.3. Salesforce
9.2.4. Pitcher
9.2.5. Exeevo
9.2.6. ACTO
9.2.7. Viseven
9.2.8. Aktana
9.2.9. Seismic
9.2.10. Allego
9.2.11. Trueblue
9.2.12. WhizAI
9.2.13. ODAIA
9.2.14. Bigtincan
9.2.15. Tellius
9.2.16. Other Prominent Players
Life Sciences Next-gen Customer Engagement Platform Market By Component-
Life Sciences Next-gen Customer Engagement Platform Market By Application-
Life Sciences Next-gen Customer Engagement Platform Market By End User-
Life Sciences Next-gen Customer Engagement Platform Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
