Life Sciences Next Gen Customer Engagement Platform Market Size, Share & Trends Analysis Report By Component (Software and Services), By Application (Customer Experience Management, Social Media Management, Brand Management, Compliance Management, and Others), By End User (Pharmaceutical Companies, Biotechnology Companies, Contract Research Organizations (CROs), Research Institutes, and Others), By Region, And By Segment Forecasts, 2025-2034

Life Sciences Next Gen Customer Engagement Platform Market Size is predicted to witness a 12.5% CAGR during the forecast period for 2025-2034.

Next-generation customer engagement platforms in the life sciences sector embody the cutting-edge fusion of technology and customer relationship management. By harnessing the power of digital innovation, these platforms redefine how life sciences companies—ranging from pharmaceutical firms to biotechnology entities—interact with a diverse array of stakeholders, including healthcare professionals, patients, and researchers.

The core objective is to foster deeper, more meaningful connections that are tailored to individual needs and preferences, thereby elevating the overall engagement experience. Primary drivers of the life sciences next-gen customer engagement platform market are the shift toward patient-centred care and the growing need for digital transformation in healthcare. More and more, the healthcare industry is going digital, which is driving demand for next-generation consumer interaction platforms. Moreover, the demand for life sciences businesses to effectively communicate with patients and healthcare providers through digital channels is expanding as electronic health records (EHRs), telemedicine, and other digital health technologies become more widely used. 

Furthermore, the importance of incorporating virtual health services into customer engagement platforms has grown with the advent of telemedicine and virtual care. These systems provide patients with convenient and all-inclusive healthcare experiences by integrating digital health coaching, remote monitoring, and virtual consultations.

Competitive Landscape

Some Major Key Players In The Life Sciences Next Gen Customer Engagement Platform Market:

• Veeva
• IQVIA
• Salesforce
• Pitcher
• Exeevo
• ACTO
• Viseven
• Aktana
• Seismic
• Allego
• Trueblue
• WhizAI
• ODAIA
• Bigtincan
• Tellius
• Other Prominent Players

Market Segmentation:

The life sciences next-gen customer engagement platform market is segmented as per the Component, Application, and end user. The component segment includes Software and Services. Based on Application segment, the market is divided into Customer Experience Management, Social Media Management, Brand Management, Compliance Management, and Others. By End User, the market is segmented into Pharmaceutical Companies, Biotechnology Companies, Contract Research Organizations (CROs), Research Institutes, and Others.

Based On Component, The Services Segment Is Accounted As A Major Contributor In The Life Sciences Next-Gen Customer Engagement Platform Market. 

The services category is expected to hold a major share in the global life sciences next-gen customer engagement platform market. This is so because the software serves as the backbone of the technological platform, enabling a range of features like real-time engagement, content management, multichannel integration, and data analytics. Additionally, it is anticipated that during the forecast period, the services segment will develop at the quickest rate. Services are essential to the implementation, customization, integration, and upkeep of customer interaction platforms that are tailored to the unique requirements of life sciences organizations. 

The Customer Experience Management Segment Witnessed Growth At A Rapid Rate.

The customer experience management segment is estimated to grow rapidly in the global life sciences next-gen customer engagement platform market. This market is critical since businesses are placing a high priority on creating lasting bonds and providing customers with enhanced experiences. A range of actions are included in customer experience management to improve the general experience of patients, healthcare providers, and other stakeholders when they deal with life sciences enterprises.

In The Region, The North American Life Sciences Next-Gen Customer Engagement Platform Market Holds A Significant Revenue Share.

The North American life sciences next-gen customer engagement platform market is expected to register the highest market revenue share in the near future. The main drivers of the growth of the life sciences next-gen customer engagement platform market in North America are the growing use of digital technologies in healthcare, the demand for more customized healthcare solutions, and the stringent regulations requiring compliant communication channels. In addition, Asia Pacific is likely to grow at a rapid rate in the global life sciences next-gen customer engagement platform market.

The region's healthcare system is digitizing quickly due to the growing usage of cell phones, the internet, and government programs that support e-health solutions. Technologies for life sciences next-gen customer interaction platforms enable better patient outcomes by facilitating improved medication adherence, remote monitoring, and patient education.

Recent Developments:

• In Oct 2023, IQVIA™, a prominent international supplier of technological solutions, advanced analytics, and clinical research services to the pharmaceutical and wider life sciences sectors, declared today that Sanofi would implement the IQVIA OCE platform in specific African and Middle Eastern nations. IQVIA OCE is an advanced commercial platform for life sciences that integrates all customer-facing functions in order to provide customers with experiences that are more optimized and personalized.

• In Oct 2023, Life Sciences Cloud, introduced by Salesforce, empowers pharmaceutical and medical technology companies with the preeminent AI CRM in the world. Utilizing data, automation, and dependable AI, Life Sciences Cloud optimized clinical operations and patient engagement. 

Life Sciences Next Gen Customer Engagement Platform Market Report Scope