The global Smart Feminine Care market size was accounted at USD 1,821.30 Mn in 2021; It is projected to grow at a compound annual growth rate (CAGR) of 17.38% from 2022 to 2030. Smart feminine care products includes items that combine artificial intelligence (AI) and medical technology such as Period pain treatment, fertility tracking, and smart alerting management are among the services. The increased demand for smart feminine care applications is due to the high prevalence of lifestyle problems such as PCOD/PCOS, thyroid, liver cirrhosis, obesity, internal complications for conceiving, and increasing mental health issues. Several market participants are working on developing more unique and intelligent products. For instance, OrchydTM, the 3-in-1 connected period care set for ladies and everyone who has a period, was introduced in April 2021 by the Orchyd corporation. It's a smart wallet with an advanced period tracking software and an integrated OB/GYN network. Creating products that are user-friendly, inexpensive, and smart will aid in the growth of the industry.
Additionally, consumer demand to utilise such devices/apps to track their regular period timeline is growing, leading in market expansion. The increased prevalence of PCOD/PCOS, expanding fertility issues and mental stress, changing lifestyle habits, and rising public interest in self-monitoring are all major drivers of the smart feminine care market. Additionally, rising awareness of vaginal hygiene, smart pads, and the benefits of menstruation cups is likely to fuel market expansion.
The smart feminine care market is segmented into Types, Applications, End-Users, and Region. Based on Types, the market is segmented into Products and Tracking Apps/Software. The Products segment is further bifurcated into Smart Tampons, Smart Menstrual Pads, Smart Menstrual Cups, and Fertility/Ovulation monitoring Devices/Bands. Because of the increased product availability and awareness, the Fertility/Ovulation monitoring Devices/Bands will be the fastest-growing segment. By Applications, the market is classified into Fertility, Menstruation, and Other Applications. The fertility segment is expected to grow over the forecast period due to high prevalence of PCOD/PCOS and increased mental health issues. The End-users segment of this market is segmented into Supermarket, General Store, Retail Pharmacies, and E-Commerce Platforms. The E-Commerce platform dominates this market due to increasing social media platforms and online stores. Regionally, the smart feminine care market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America holds the maximum share of this market, followed by Asia-Pacific.
Major key Players of the smart feminine care market are Nannocare Inc., iPulse Medical Ltd., Loon Lab Inc., , my.Flow, Inc, Biowink GmbH, Flo Health, Inc., Ovia Health, Glow, Inc, Perigee, Orchyd, Conceivable Inc, Ava Science, Inc, Tmpdrop LLC, BellBeat, Valley Electronics AG, Mira, Kindara , YONO LABS, FairHeaven Health, Fertility Focus Limited, and Other Prominent Players.