The market size of the global Protein Snacks market in the year 2021 is valued at 3.63 billion and is predicted to reach 9.14 billion by the year 2030 at an 11.15% CAGR during the forecast period.
High-quality protein snacks can be made from various sources, including poultry, fish, beef, and lentils, and plant-based sources like seeds and lentils fortified with protein. The primary health advantages of excessive intake include rapid and sustained weight loss, improved blood glucose levels, and a decreased risk of hypertension. The demand for protein snacks is expected to rise as consumers become more conscious of developing chronic health problems, including obesity and heart illnesses resulting from consuming unhealthy food products. The market's accessibility of plant-based and meat-based protein snacks, which cater to the dietary choices of various populations, is also anticipated to accelerate the uptake of protein snacks. The market share for protein snacks is expected to grow significantly since foods high in protein offer anti-ageing properties and give consumers in the geriatric population energy. In the upcoming days, the demand for protein snacks is expected to increase as millennial consumers taste products made from naturally produced and organic ingredients and with the highest nutritional value increases.
The global market for protein snacks is expected to grow due to the increasing demand for protein snack options, such as protein bars and powder. However, protein snack sales are projected to decline due to the high production costs, which increase the end product's price. Additionally, the expansion of the protein snacks industry is projected to be hampered by intense cost competition between small- and large-scale manufacturers.
The Protein Snacks market is segmented on the product type and sales channel. Based on product type, the market is segmented into Protein Bars, Protein Cookies, Protein Flakes, Jerky, Granola, Yogurt, Protein Frinks and Others. Based on sales channel, Protein Snacks are segmented into E-commerce, Hypermarkets/Supermarkets, Convenience Stores and Specialty Stores.
Based on product type, the protein bars segment is accounted as a significant contributor to the Protein Snacks market.
In revenue share in 2021, the segment for protein bars came in first. This is due to consumers' growing preference for portable convenience foods. Additionally, the continued popularity of fitness trends drives demand for protein bars. This results from customers choosing these wholesome goods that can offer a balanced diet as part of weight management programs. Additionally, protein bars, rather than completing meals, boost daily protein intake while lowering calorie intake from unneeded sources, increasing the number of vital proteins and nutrients and, in turn, boosting market revenue growth.
The e-commerce segment witnessed growth at a rapid rate.
In 2021, the E-commerce segment contributed a sizeable portion of total income. Since they recognize channel potential, manufacturers are opening online storefronts to meet consumer wants better while boosting profit margins. To accommodate the increase in e-commerce demand, companies that operate as sales channels, such as Amazon, Walmart, NuGO Natures Basket, and many more, have grown their direct-to-consumer businesses. Due to COVID-19's stay-at-home orders, which lasted for about a year and a half, e-commerce stores have become a viable choice for most purchase types worldwide.
The North American Protein Snacks market holds a significant regional revenue share.
The North American Protein Snacks market is expected to register the highest market share in revenue in the near future. As consumers' attention has switched to eating wholesome snacks to reduce the health hazards associated with excessive unhealthy snacking, the market for protein snacks is anticipated to increase in the United States. Convenience stores are collaborating with delivery firms to strengthen their online presence. To reach a larger worldwide audience and increase consumer awareness of the benefits of the products, businesses are showcasing their product lines on e-commerce sites other than retail institutions, which is predicted to increase sales of protein snacks. In addition, Asia Pacific is projected to grow rapidly in the global Protein Snacks market. This region's sales of protein snacks are predicted to rise due to the rising awareness of the advantages of healthy snacking and the influence of the western lifestyle. The popularity of protein snacks is anticipated to increase due to ongoing research and development efforts to steadily improve the flavour and texture of protein-based food products while keeping the pricing low. Therefore, it is projected that the availability of worldwide brands in the regional market and the rise of new essential players in this region will drive up demand for protein snacks.
Some major key players in the Protein Snacks market are Del Monte Foods, Inc, B&G Foods, Inc., PepsiCo. Hormal Foods Corporation, Unilever, Kellogg Co., Nestle, Danone, Monsoom Harvest Tyson Foods, Inc., and Clif Bar & Company.