Global Packaged Pretzels Market

Report ID : 1393 | Published : 2022-10-07 | Pages: | Format: PDF/EXCEL

The market size of the Global Packaged Pretzels Market in the year 2021 is valued at 2.27 billion and is predicted to reach 3.14 billion by the year 2030 at an 3.77% CAGR during the forecast period.

Pretzels are baked appetizers made from dough made of wheat flour. The industry offers these products in a variety of shapes and hues. To give the products a suitable texture and flavour, pretzels are seasoned with salt and lye. The pretzels' flavor is enhanced by the additional seasoning, which includes, among other things, cheese, chocolate, cinnamon, and nuts. Snack-based food consumption is increasing, and this trend can be ascribed to the rising stress levels due to the younger generation's hectic lifestyle. To sate their hunger, customers worldwide are looking for comfort food products like packaged pretzels. Additionally, consumers' eating patterns are steadily changing from the customary three meals per day to a variety of smaller meals throughout the day. This has led to an increase in demand for products made for snacks like pretzels.

Secondly, pretzels are sold in more restaurants and retail stores due to the growing food sector. Moreover, the top producers are introducing a wide range of pretzel tastes, including butter and honey mustard, barbeque, parmesan, and garlic. Additionally, they have created prepared frozen pretzels and frozen pretzel dough. In addition, producers have begun creating all-natural, cholesterol-, trans-, and gluten-free food enriched with vital vitamins and minerals as the number of health-conscious consumers has increased.

Market Segmentation:

The Packaged Pretzels market is segmented based on shape, category and distribution channels. Based on shape, the market is segmented into Twists, Sticks, Minis and Others. Based on the category, Packaged Pretzels are segmented into Conventional and Gluten-Free. Based on distribution channel, the market is segmented into Store-Based (Supermarkets & Hypermarkets, Convenience Stores, Others) and Non-Store-Based.

Based on shape, the twists segment is accounted as a major contributor to the Packaged Pretzels market.

Based on shape, the market is segmented into Twists, Sticks, Minis and Others. Pretzels, in the shape of twists, currently hold the largest market share and are anticipated to continue growing steadily over the next few years. Consumer demand for packaged pretzels in twist shapes is projected to be fueled by the large range of goods offered by different manufacturers.

The gluten-free segment witnessed growth at a rapid rate.

Based on the category, Packaged Pretzels are segmented into Conventional and Gluten-Free. The market for gluten-free pretzels has been stimulated by the rising incidence of celiac disease worldwide and is anticipated to become the largest market shareholder in the following years. The prevalence of diabetes, obesity, and other food intolerance issues is spurring demand for the gluten-free variety of pretzels.

The North America Packaged Pretzels market holds a significant revenue share in the region.

The North America Packaged Pretzels market is expected to register the highest market share in revenue in the near future. It is projected that the customer preference for mid-meal snacks will increase demand for packaged pretzels. Packaged pretzels are also rising due to the expanding food sector and the availability of a huge range of goods from several producers. In addition, Asia Pacific is projected to grow rapidly in the global Packaged Pretzels market due to the emergence of pretzels in various flavors and forms that are healthier by vendors. The demand for pretzels in the APAC region is driven by the product's rising appeal and the customer base's burgeoning hectic lifestyle. Additionally, the region now offers a fresh and diverse range of product brands due to numerous players, particularly private labs.

Competitive Landscape

Some major key players in the Packaged Pretzels market are Snyder's-Lance, Inc., Pretzels Inc, Nestle S.A., Mars, Incorporated, J&J SNACK FOODS CORP, Herr Foods Inc., PepsiCo, Auntie Anne's, Inc, and Conagra Brands, Inc. among others.

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Packaged Pretzels Market Snapshot

Chapter 4. Global Packaged Pretzels Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Shape Type Estimates & Trend Analysis

5.1. by Shape Type & Market Share, 2019 & 2030

5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Shape Type:

5.2.1. Twists

5.2.2. Sticks

5.2.3. Minis

5.2.4. Others

Chapter 6. Market Segmentation 2: by Category Estimates & Trend Analysis

6.1. by Category & Market Share, 2019 & 2030

6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Category:

6.2.1. Conventional

6.2.2. Gluten-Free

Chapter 7. Market Segmentation 3: by Distribution Channel Estimates & Trend Analysis

7.1. by Distribution Channel & Market Share, 2019 & 2030

7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Distribution Channel:

7.2.1. Store-Based

7.2.1.1. Supermarkets & Hypermarkets

7.2.1.2. Convenience Stores

7.2.1.3. Others

7.2.2. Non-Store-Based

Chapter 8. Packaged Pretzels Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Packaged Pretzels Market Revenue (US$ Million) Estimates and Forecasts by Shape Type, 2022-2030

8.1.2. North America Packaged Pretzels Market Revenue (US$ Million) Estimates and Forecasts by Category, 2022-2030

8.1.3. North America Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2022-2030

8.1.4. North America Packaged Pretzels Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2030

8.2. Europe

8.2.1. Europe Packaged Pretzels Market revenue (US$ Million) by Shape Type, 2022-2030

8.2.2. Europe Packaged Pretzels Market revenue (US$ Million) by Category, 2022-2030

8.2.3. Europe Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2022-2030

8.2.4. Europe Packaged Pretzels Market revenue (US$ Million) by country, 2022-2030

8.3. Asia Pacific

8.3.1. Asia Pacific Packaged Pretzels Market revenue (US$ Million) by Shape Type, 2022-2030

8.3.2. Asia Pacific Packaged Pretzels Market revenue (US$ Million) by Category, 2022-2030

8.3.3. Asia-Pacific Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2022-2030

8.3.4. Asia Pacific Packaged Pretzels Market revenue (US$ Million) by country, 2022-2030

8.4. Latin America

8.4.1. Latin America Packaged Pretzels Market revenue (US$ Million) by Shape Type, 2022-2030

8.4.2. Latin America Packaged Pretzels Market revenue (US$ Million) by Category, 2022-2030

8.4.3. Latin America Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2022-2030

8.4.4. Latin America Packaged Pretzels Market revenue (US$ Million) by country, 2022-2030

8.5. Middle East & Africa

8.5.1. Middle East & Africa Packaged Pretzels Market revenue (US$ Million) by Shape Type, 2022-2030

8.5.2. Middle East & Africa Packaged Pretzels Market revenue (US$ Million) by Category, 2022-2030

8.5.3. Middle East & Africa Packaged Pretzels Market revenue (US$ Million) by Distribution Channel, 2022-2030

8.5.4. Middle East & Africa Packaged Pretzels Market revenue (US$ Million) by country, 2022-2030

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles

9.2.1. Snyder's-Lance, Inc.

9.2.2. Pretzels Inc

9.2.3. Nestle S.A.

9.2.4. Mars, Incorporated

9.2.5. J&J SNACK FOODS CORP

9.2.6. Herr Foods Inc.

9.2.7. PepsiCo

9.2.8. Auntie Anne's, Inc

9.2.9. Conagra Brands, Inc.

9.2.10. Others

9.2.11. Other Prominent Players

By Shape-

  • Twists
  • Sticks
  • Minis
  • Others

By Category-

  • Conventional
  • Gluten-Free

By Distribution Channel

  • Store-Based
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Others
  • Non-Store-Based

By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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