Kombucha Market Size is valued at 3.27 Billion in 2024 and is predicted to reach 14.19 Billion by the year 2034 at a 15.9% CAGR during the forecast period for 2025-2034.
Kombucha is a fermented tea, and it is a kind of health drink made by fermenting tea and sugar with the microbial culture, including yeast, mold, and bacteria. Kombucha has similar characteristics to probiotic products. It can be added with various essences to add different tastes to the drink. Millennium Products was the first company that introduced kombucha beverages in the market with two well-known brands, Synergy and GT’S Kombucha. Currently, various prominent players are present in the market, including Buchi Kombucha, Cell - Nique Corporation, Equinox Kombucha, and Fix8 Kombucha, among others.
Increasing consumer preference for functional drinks over carbonated drinks and raising awareness regarding the inherent nutritional benefits of the product is expected lucrative growth in the kombucha market. Additionally, it has been found to improve digestive health, body functioning and lift up mood and energy levels. The increasing popularity of the product attributed to its unique flavor and fizzy taste is one of the pick points to generate a more significant number of consumers. Moreover, kombucha is also found to be effective for the treatment of cancer, arthritis, degenerative diseases, and rebuilding connective tissues. More companies are heavily investing in new product development to the need of consumer inclination toward healthy drinks and new flavors.
The global kombucha market is segmented on the basis of flavor, distribution channel, and region. Based on the flavor, the market is divided into Regular/Original, Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, and Others. On the basis of distribution channel, the market is segmented into Food and Drink Specialty Store, Hypermarket/Supermarket, Convenience Store, and Online Retail. Based on region, the market is studied across North America, Asia-Pacific, Europe, and LAMEA. Among that, Europe held the largest share of the market, followed by America and the Asia Pacific. On the other hand, North America is expected to dominate the market during the analysis of the forecast period.
Report Attribute |
Specifications |
Market Size Value In 2024 |
USD 3.27 Billion |
Revenue Forecast In 2034 |
USD 14.19 Billion |
Growth Rate CAGR |
CAGR of 15.9% from 2025 to 2034 |
Quantitative Units |
Representation of revenue in US$ Billion and CAGR from 2025 to 2034 |
Historic Year |
2021 to 2024 |
Forecast Year |
2025-2034 |
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
Segments Covered |
By Flavor, By Distribution Channel |
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; South Korea; South East Asia |
Competitive Landscape |
Buchi Kombucha, Cell - Nique Corporation, Equinox Kombucha, Fix8 Kombucha, Flying Embers, GT's Kombucha, GUTsy Captain, Hain Celestial Group, Health-Ade LLC, Heal Probiotics, HIGH COUNTRY, Kevita, Inc., Kombucha Me Pty Ltd., Kombucha Wonder Drink, Kosmic Kombucha, Live Soda Kombucha, Local Roots Kombucha, Makana Beverages Inc., Nesalla Kombucha, Pronatura, Red Bull GmbH, Reed’s Inc., Revive Kombucha, SOUL BREW KOMBUCHA, Strappa Live Kombucha, the Humm Kombucha LLC, Townshend’s Tea Company and Yogi Tea |
Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Kombucha Market Snapshot
Chapter 4. Global Kombucha Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Market Dynamics - Drivers
4.3. Challenges/Restraints
4.4. Market Trends
4.5. Industry Analysis – Porter’s Five Forces Analysis
4.6. Competitive Landscape & Market Share Analysis
4.7. COVID 19 Impact on Kombucha Industry
Chapter 5. Kombucha Market Segmentation 1: Flavor Estimates & Trend Analysis
5.1. Flavor Analysis & Market Share, 2024 & 2034
5.2. Market Size (Value) & Forecasts and Trend Analyses, 2021 to 2034 for the following Flavor:
5.2.1. Regular/Original
5.2.2. Herbs & Spices
5.2.3. Citrus
5.2.4. Berries
5.2.5. Apple
5.2.6. Coconut & Mangoes
5.2.7. Flowers
5.2.8. Others
Chapter 6. Kombucha Market Segmentation 2: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Analysis & Market Share, 2024 & 2034
6.2. Market Size (Value) & Forecasts and Trend Analyses, 2021 to 2034 for the following Distribution Channel:
6.2.1. Food and Drink Specialty Store
6.2.2. Hypermarket/Supermarket
6.2.3. Convenience Store
6.2.4. Online Retail
Chapter 7. Kombucha Market Segmentation 3: Regional Estimates & Trend Analysis
7.1. North America
7.1.1. North America Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2021-2034
7.1.2. North America Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2021-2034
7.1.3. North America Kombucha Market revenue (US$ Million) estimates and forecasts by country, 2021-2034
7.1.4. U.S.
7.1.5. Canada
7.2. Europe
7.2.1. Europe Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2021-2034
7.2.2. Europe Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2021-2034
7.2.3. Europe Kombucha Market revenue (US$ Million) by country, 2021-2034
7.2.3.1. Germany
7.2.3.2. Poland
7.2.3.3. France
7.2.3.4. Italy
7.2.3.5. Spain
7.2.3.6. UK
7.2.3.7. Rest of Europe
7.3. Asia Pacific
7.3.1. Asia Pacific Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2021-2034
7.3.2. Asia Pacific Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2021-2034
7.3.3. Asia Pacific Kombucha Market revenue (US$ Million) by country, 2021-2034
7.3.3. Asia Pacific Kombucha Market revenue (US$ Million) by country, 2021-2034
7.3.3.1. China
7.3.3.2. India
7.3.3.3. Japan
7.3.3.4. Australia
7.3.3.5. Rest of Asia Pacific
7.4. Latin America
7.4.1. Latin America Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2021-2034
7.4.2. Latin America Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2021-2034
7.4.3. Latin America Kombucha Market revenue (US$ Million) by country, (US$ Million) 2021-2034
7.4.3.1. Brazil
7.4.3.2. Rest of Latin America
7.5. MEA
7.5.1. MEA Kombucha Market revenue (US$ Million) estimates and forecasts By Flavor, 2021-2034
7.5.2. MEA Kombucha Market revenue (US$ Million) estimates and forecasts by Distribution Channel, 2021-2034
7.5.3. MEA revenue Kombucha Market revenue (US$ Million) by country, (US$ Million) 2021-2034
7.5.3.1. South Africa
7.5.3.2. Rest of MEA
Chapter 8. Competitive Landscape
8.1. Company Profiles
8.1.1. Buchi Kombucha
8.1.2. Cell - Nique Corporation
8.1.3. Equinox Kombucha
8.1.4. Fix8 Kombucha
8.1.5. Flying Embers
8.1.6. Gt’s Kombucha
8.1.7. GUTsy Captain
8.1.8. Hain Celestial Group
8.1.9. Health-Ade LLC
8.1.10. Heal Probiotics
8.1.11. HIGH COUNTRY
8.1.12. Kevita, Inc.
8.1.13. Kombucha Me Pty Ltd.
8.1.14. Kombucha Wonder Drink
8.1.15. Kosmic Kombucha
8.1.16. Live Soda Kombucha
8.1.17. Local Roots Kombucha
8.1.18. Makana Beverages Inc.
8.1.19. Nesalla Kombucha
8.1.20. Pronatura
8.1.21. Red Bull GmbH
8.1.22. Reed’s Inc.
8.1.23. Revive Kombucha
8.1.24. SOUL BREW KOMBUCHA
8.1.25. Strappa Live Kombucha
8.1.26. the Humm Kombucha LLC
8.1.27. Townshend’s Tea Company
8.1.28. Yogi Tea
8.1.29. Nexba
8.1.30. Tea-Biotics Kombucha
8.1.31. Bootstrap Kombucha
8.1.32. Stratus Group
8.1.33. Flying Embers
8.1.34. JuneShine
8.1.35. Boochcraft
8.1.36. Better Booch
8.1.37. Rowdy Mermaid Kombucha
8.1.38. NOVA Kombucha
8.1.39. List of Other Prominent Players
Global Kombucha Market Revenue (US$ Mn) by Flavor
Global Kombucha Market Revenue (US$ Mn) Based on Distribution Channel
Global Kombucha Market Revenue (US$ Mn) Based on Region
Europe Kombucha Market Revenue (US$ Mn) by Country
North America Kombucha Market Revenue (US$ Mn) by Country
Asia Pacific Kombucha Market Revenue (US$ Mn) by Country
Latin America Kombucha Market Revenue (US$ Mn) by Country
Middle East & Africa Kombucha Market Revenue (US$ Mn) by Country
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.