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Direct to Consumer (DTC) Pet Food Market

Direct to Consumer (DTC) Pet Food Market Size, Share & Trends Analysis Report By Type (Meal [Standard, Customized], Treats, Supplements), Pet Type (Dogs, Cats), Health Condition (Nutrition, Digestive Health, Heart Health, Allergies, Dental Health, Skin Problems, Stress, Joint Health), Distribution Channel, By Region, And Segment Forecasts, 2023-2031

Report ID : 1781 | Published : 2024-03-12 | Pages: 180 | Format: PDF/EXCEL

The Global Direct to Consumer (DTC) Pet Food Market Size is valued at 2.28 billion in 2022 and is predicted to reach 16.46 billion by the year 2031 at a 24.7% CAGR during the forecast period for 2023-2031.

Direct-to-consumer refers to selling products to customers directly rather than through third-party retailers, distributors, or other intermediaries. Because of the increasing usage of digital channels, the DTC pet food market sector has grown fast. The expanding use of smartphones and internet penetration has emphasized online commerce significantly.

Direct to Consumer (DTC) Pet Food Market

Furthermore, people's hectic schedules, user-friendly websites/apps, and product accessibility promote online pet food sales. The rising pet population, combined with rising pet food spending, increasing occurrences of zoonotic conditions in pets, the rising number of pet D2C trademarks and start-ups, and increased consumer preference for online shopping are driving the expansion of this industry. Furthermore, the rise of e-commerce, the desire for healthy pet food, the increasing number of millennial pet owners, consumers' willingness to pay a premium for pet items, and the humanization of pets all contribute to the expansion of the direct-to-consumer pet food market.

However, the COVID-19 pandemic generated a significant public health disaster worldwide due to its quick spread across numerous nations. To combat and contain the spread of this sickness, many governments around the world proclaimed emergencies and declared complete nationwide, statewide, and local lockdowns, halting all travel, transportation, manufacturing, educational institutions, and non-essential trade. These restrictions drastically curtailed manufacturing and distribution, affecting a wide range of sectors worldwide. 

Competitive Landscape:

Some of the Direct to Consumer (DTC) Pet Food Market players are:

  • Nestlé S.A. (Switzerland)
  • General Mills, Inc. (U.S.)
  • Mars, Incorporated (U.S.)
  • Diamond Pet Foods, Inc. (Part of Schell & Kampeter, Inc.) (U.S.)
  • Simmon Pet Food, Inc. (U.S.)
  • Hill's Pet Nutrition, Inc. (Part of Colgate-Palmolive Company) (U.S.)
  • Heristo Aktiengesellschaft (Germany)
  • The J.M. Smucker Company (U.S.)
  • WellPet, LLC (U.S.)
  • The Farmers Dog, Inc. (U.S.)
  • Jinx, Inc. (U.S.)
  • JustFoodForDogs, LLC (U.S.)
  • Ollie Pets Inc. (U.S.)
  • Farmina Pet Foods Holding B.V. (Netherlands)
  • NomNomNow, Inc. (Philippines) 

Market Segmentation:

The Direct to Consumer (DTC) Pet Food Market is categorized on the basis of type, pet type, health condition, and distribution channel. Based on type, the market is segmented as Meal. The meal category is further divided into Standard Meals (Dry and Wet), Customized Meals (Dry and Wet), Treats, Standard Treats, Dental Chews, Standard Chews, and Supplements. The pet type segment includes Dogs, Cats, and Other Pets. By health condition, the market is segmented into Nutrition, Digestive Health, Heart Health, Allergies, Dental Health, Skin Problems, Stress, Joint Health, and Other Health Conditions. The distribution channel segment includes online and offline.

Based On Type, The Meal Segment Is Accounted As A Major Contributor In The Direct-To-Consumer (DTC) Pet Food Market

The Meal category is expected to hold a major share of the global direct-to-consumer (DTC) pet food market in 2022. The segment's rapid rise can be due to a variety of causes, including a growing emphasis on pet health, high spending on premium meals, and the growing popularity of personalized meals, particularly in industrialized countries such as the United States and Germany. Furthermore, as pet owners become more concerned about their furry friend's health, they are prepared to invest in high-quality meals to keep their pets healthy. This trend is projected to continue, increasing demand for nutritious and healthful pet meals.

The Dogs Segment To Witness Growth At A Rapid Rate

The dog's segment is projected to expand at a rapid rate in the global Direct to Consumer (DTC) Pet Food Market. Pet owners are increasingly conscious of the importance of preserving their pets' health and focusing on giving their furry pals the finest possible care. Furthermore, due to their capacity to operate as watchdogs, providing security for houses and affording protection from invaders, dogs have risen in popularity as pets in recent years. This has led to an increase in dog ownership, particularly in cities where pet owners are looking for dependable alternatives to keep their pets healthy and active.

The North America Direct To Consumer (DTC) Pet Food Market Holds A Significant Revenue Share In The Region

The North America Direct to Consumer (DTC) Pet Food Market is expected to register the highest market share in terms of revenue shortly. This pattern is likely to continue during the projected period due to several causes. One of the primary reasons for North America's dominance in the pet food business is the region's growing number of millennial pet owners. This group values the health and well-being of their pets, which has resulted in an increase in demand for high-quality, customized pet food products.

The Asia Pacific direct-to-consumer pet food market is expected to rise, especially in the future years. This increase can be ascribed to the rising trend of pet ownership as well as fast urbanization in various developing countries such as China, India, and Indonesia. As more people move to cities and metropolitan areas, there is a growing desire for pets as companions, which is propelling the region's pet business forward.

Direct to Consumer (DTC) Pet Food Market Report Scope:

Report Attribute

Specifications

Market size value in 2022

USD 2.28 Bn

Revenue forecast in 2031

USD 16.46 Bn

Growth rate CAGR

CAGR of 24.7 % from 2023 to 2031

Quantitative units

Representation of revenue in US$ Billion, and CAGR from 2023 to 2031

Historic Year

2019 to 2022

Forecast Year

2023-2031

Report coverage

The forecast of revenue, the position of the company, the competitive market statistics, growth prospects, and trends

Segments covered

Type, Pet Type, Health Condition, And Distribution Channel

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia

Competitive Landscape

Nestlé S.A. (Switzerland), General Mills, Inc. (U.S.), Mars, Incorporated (U.S.), Hill's Pet Nutrition, Inc. (Part of Colgate-Palmolive Company) (U.S.), The J.M. Smucker Company (U.S.), Diamond Pet Foods, Inc. (Part of Schell & Kampeter, Inc.) (U.S.), Heristo Aktiengesellschaft (Germany), Simmon Pet Food, Inc. (U.S.), WellPet, LLC (U.S.), The Farmers Dog, Inc. (U.S.), Jinx, Inc. (U.S.), JustFoodForDogs, LLC (U.S.), Ollie Pets Inc. (U.S.), Farmina Pet Foods Holding B.V. (Netherlands), and NomNomNow, Inc. (Philippines).

Customization scope

Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.

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Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Direct to Consumer (DTC) Pet Food Market Snapshot

Chapter 4. Global Direct to Consumer (DTC) Pet Food Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Type Estimates & Trend Analysis
5.1. by Type & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Type:

5.2.1. Meal

5.2.1.1. Standard Meal (Dry and Wet)
5.2.1.2. Customized Meal (Dry and Wet)

5.2.2. Treats

5.2.2.1. Standard Treats
5.2.2.2. Dental Chews
5.2.2.3. Standard Chews
5.2.3. Supplements

Chapter 6. Market Segmentation 2: by Pet Type Estimates & Trend Analysis
6.1. by Pet Type & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Pet Type:

6.2.1. Dogs
6.2.2. Cats
6.2.3. Other Pets

Chapter 7. Market Segmentation 3: by Health Condition Estimates & Trend Analysis
7.1. by Health Condition & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Health Condition:

7.2.1. Nutrition
7.2.2. Digestive Health
7.2.3. Heart Health
7.2.4. Allergies
7.2.5. Dental Health
7.2.6. Skin Problems
7.2.7. Stress
7.2.8. Joint Health
7.2.9. Other Health Conditions

Chapter 8. Market Segmentation 4: by Distribution Channel Estimates & Trend Analysis
8.1. by Distribution Channel & Market Share, 2019 & 2031
8.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Distribution Channel:

8.2.1. Online
8.2.2. Offline

Chapter 9. Direct to Consumer (DTC) Pet Food Market Segmentation 5: Regional Estimates & Trend Analysis

9.1. North America

9.1.1. North America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Type, 2023-2031
9.1.2. North America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2023-2031
9.1.3. North America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Health Condition, 2023-2031
9.1.4. North America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.1.5. North America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031

9.2. Europe

9.2.1. Europe Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Type, 2023-2031
9.2.2. Europe Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2023-2031
9.2.3. Europe Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Health Condition, 2023-2031
9.2.4. Europe Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.2.5. Europe Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031

9.3. Asia Pacific

9.3.1. Asia Pacific Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Type, 2023-2031
9.3.2. Asia Pacific Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2023-2031
9.3.3. Asia-Pacific Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Health Condition, 2023-2031
9.3.4. Asia-Pacific Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.3.5. Asia Pacific Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031

9.4. Latin America

9.4.1. Latin America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Type, 2023-2031
9.4.2. Latin America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2023-2031
9.4.3. Latin America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Health Condition, 2023-2031
9.4.4. Latin America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.4.5. Latin America Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031

9.5. Middle East & Africa

9.5.1. Middle East & Africa Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Type, 2023-2031
9.5.2. Middle East & Africa Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Pet Type, 2023-2031
9.5.3. Middle East & Africa Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Health Condition, 2023-2031
9.5.4. Middle East & Africa Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.5.5. Middle East & Africa Direct to Consumer (DTC) Pet Food Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031

Chapter 10. Competitive Landscape

10.1. Major Mergers and Acquisitions/Strategic Alliances

10.2. Company Profiles


10.2.1. Nestlé S.A. (Switzerland)
10.2.2. General Mills, Inc. (U.S.)
10.2.3. Mars, Incorporated (U.S.)
10.2.4. Diamond Pet Foods, Inc.
10.2.5. Simmon Pet Food, Inc. (U.S.)
10.2.6. Hill's Pet Nutrition, Inc.
10.2.7. Heristo Aktiengesellschaft (Germany)
10.2.8. The J.M. Smucker Company (U.S.)
10.2.9. WellPet, LLC (U.S.)
10.2.10. The Farmers Dog, Inc. (U.S.)
10.2.11. Jinx, Inc. (U.S.)
10.2.12. JustFoodForDogs, LLC (U.S.)
10.2.13. Ollie Pets Inc. (U.S.)
10.2.14. Farmina Pet Foods Holding B.V. (Netherlands)
10.2.15. NomNomNow, Inc. (Philippines).
10.2.16. Other Prominent Players

Segmentation of Direct-to-Consumer (DTC) Pet Food Market-

Direct-to-Consumer (DTC) Pet Food Market By Type -

  • Meal
    • Standard Meal (Dry and Wet)
    • Customized Meal (Dry and Wet)
  • Treats
    • Standard Treats
    • Dental Chews
    • Standard Chews
  • Supplements

Direct to Consumer (DTC) Pet Food Market

Direct-to-Consumer (DTC) Pet Food Market By Pet Type -

  • Dogs
  • Cats
  • Other Pets

Direct-to-Consumer (DTC) Pet Food Market By Health Condition-

  • Nutrition
  • Digestive Health
  • Heart Health
  • Allergies
  • Dental Health
  • Skin Problems
  • Stress
  • Joint Health
  • Other Health Conditions

Direct-to-Consumer (DTC) Pet Food Market By Distribution Channel

  • Online
  • Offline

Direct-to-Consumer (DTC) Pet Food Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Direct to Consumer (DTC) Pet Food Market?

Direct to Consumer (DTC) Pet Food Market expected to grow at a 24.7% CAGR during the forecast period for 2023-2031

Nestlé S.A. (Switzerland), General Mills, Inc. (U.S.), Mars, Incorporated (U.S.), Hill's Pet Nutrition, Inc. (Part of Colgate-Palmolive Company) (U.S.

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