The Petcare IoT Platforms Market Size is valued at 7.75 Billion in 2023 and is predicted to reach 29.14 Billion by the year 2031 at a 18.0 % CAGR during the forecast period for 2023-2031.
The IoT (Internet of Things) technology is extensively emerging for pets. Currently, several IoT devices and applications such as GPS collars, smart collars, telemedicine apps are available for pets and owners to help track activities, collect health data, protect, feed, follow, and monitor pets, even if owners are not with their pets.
The key driving factors of the Petcare IoT Platforms Market include the advances in digital technologies, fast adoption of pet IoT platforms, a growing number of pet ownerships, increasing preference of pet owners towards petcare digital apps, and the rising consciousness about pet health and fitness. Many players operating in this market are continually updating and launching different pet IoT products, likely to surge the Petcare IoT Platforms Market growth over the forecast period. For instance, in September 2020, Petcube released a new Petcube Cam, an affordable smart camera with built-in live vet chat. The new device pairs the advanced pet monitoring functions with online veterinarian advice, making on-demand pet care accessible to every pet parent. However, the lack of knowledge about IoT petcare services and the expensive IoT services are anticipated to restrict market adoption in the upcoming years.
Market Segmentation
The Petcare IoT Platforms Market is segmented based on the pet types, products, and regions. By pet types, the market is categorized into the dog, cat, fish, and other pet types. The products segment is classified into pet wearables [safety & security (GPS collars), Identification (smart tags), tracking (smart collars), behaviour monitoring (bark collars), facilitation (temperature scanners, veterinarian appointments), medical diagnostics and treatment devices], connected pet products [Pet feeders & bowls, pet crates & beds, pet doors, pet fence, pet toys, self-cleaning litter boxes], pet care platforms/pet apps [reminder applications, entertainment app, dog training app, telemedicine app, other apps]. The pet wearables segment is estimated to lead this market over the forecast period due to the rising usage of digital technology-based pet monitoring devices such as pet collars. Geographically, the market is studied across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
North America is expected to generate the highest share of the Petcare IoT Platforms Market during the forecast period due to the rising number of pets, increasing innovations of pet IoT services and the high need for pet monitoring and telehealth services.
Competitive Landscape
Some Of The Key Players In The Petcare IoT Platforms Market:
- AVID Identification Systems
- Datamars, Inc.
- EIDAP Inc.
- Findster
- FitBark
- Gibi Technologies
- Link AKC
- Loc8tor
- Marco Polo
- Microchip4Solutions Inc.
- Nuzzle
- Nestlé Purina PetCare Company
- PawPrint
- Pethealth Inc.
- PetSafe
- Squeaker Buddy
- Sure Petcare (SureFlap Ltd)
- Trovan, Ltd.
- Whistle (Tagg)
- WUF
- 11 PETS LTD.
- DogLog
- Intervet Inc. (Merck & Co.)
- Pawprint Inc.
- PetCare
- PetDesk
- V2P2 LLC
- VetCheck App
- Vethical
- Virtual Recall
- VitusVet
- Dogstar Life
- Dogtra
- EYENIMAL
- Felcana
- Garmin International, Inc.
- i4C Innovations
- INUPATHY, Inc.
- Kyon
- Milkline
- NUM'AXES S.A.
- Pitpatpet Ltd.
- TekVet Technologies Co.
- Whistle Labs
- Fitbark Inc.
- Garmin International, Inc.
- CleverPet, Inc.
- Dogtra Co.,
- Konectera, Inc.
- GoPro, Inc.
- Lupine, Inc.
- Mars Incorporated
- Motorola Solutions, Inc. (Binatone Global)
- Powbo, Inc.
- Petcube, Inc.
- PETKIT
- PetPace, LLC
- PetSmart, Inc.
- Pod Trackers ANZ Pty Ltd.
- Smart Pet Love
- Tractive GmbH
- Wagz, Inc.
- BarkHappy
- Urban Tailz
- Catbuddy
- Petfetch
- iKibbl
- Other Prominent Players
The Petcare IoT Platforms Market Report Scope
Report Attribute |
Specifications |
Market Size Value In 2023 |
USD 7.75 Billion |
Revenue Forecast In 2031 |
USD 29.146 Billion |
Growth Rate CAGR |
CAGR of 18.12% from 2024 to 2031 |
Quantitative Units |
Representation of revenue in US$ billion and CAGR from 2024 to 2031 |
Historic Year |
2019 to 2023 |
Forecast Year |
2024-2031 |
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
Segments Covered |
By Pet Type, By Product |
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia |
Competitive Landscape |
AVID Identification Systems (US), Datamars, Inc. (Switzerland), EIDAP Inc. (Canada), FitBark (US), Findster (US), Link AKC (US), Loc8tor (UK), Gibi Technologies (US), Marco Polo (US), Microchip4Solutions Inc. (Canada), Nuzzle (US), PetCare (US), PetDesk (US), V2P2 LLC (US), VetCheck (Australia), Virtual Recall (UK), VitusVet (US), Dogstar Life (US), Dogtra (US), EYENIMAL (US), Felcana (UK), FitBark (US), Garmin International, Inc. (US), GoPro (Fetch) (US), i4C Innovations (India), INUPATHY, Inc. (Japan), Kyon (Greece), Milkline (Italy), Pitpatpet Ltd. (UK), Scollar, Inc. (US), TekVet Technologies Co. (US), Tractive (Austria), Whistle Labs (US), PawPrint (UK), Pethealth Inc. (Canada), PetPace (US), PetSafe (US), Sure Petcare (SureFlap Ltd) (UK), Trovan, Ltd. (Isle of Man), Whistle (Tagg) (US), WUF (US), 11 PETS LTD. (Spain), DogLog (US), Intervet Inc. (Merck & Co.) (US), and others. |
Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |