The global Petcare IoT Platforms market size was accounted at USD 5.64 Bn in 2021; It is projected to grow at a compound annual growth rate (CAGR) of 17.90% from 2022 to 2030. The IoT (Internet of Things) technology is extensively emerging for pets. Currently, several IoT devices and applications such as GPS collars, smart collars, telemedicine apps are available for pets and owners to help track activities, collect health data, protect, feed, follow, and monitor pets, even if owners are not with their pets.
The key driving factors of the Petcare IoT Platforms Market include the advances in digital technologies, fast adoption of pet IoT platforms, a growing number of pet ownerships, increasing preference of pet owners towards petcare digital apps, and the rising consciousness about pet health and fitness. Many players operating in this market are continually updating and launching different pet IoT products, likely to surge the Petcare IoT Platforms Market growth over the forecast period. For instance, in September 2020, Petcube released a new Petcube Cam, an affordable smart camera with built-in live vet chat. The new device pairs the advanced pet monitoring functions with online veterinarian advice, making on-demand pet care accessible to every pet parent. However, the lack of knowledge about IoT petcare services and the expensive IoT services are anticipated to restrict market adoption in the upcoming years.
The Petcare IoT Platforms Market is segmented based on the pet types, products, and regions. By pet types, the market is categorized into the dog, cat, fish, and other pet types. The products segment is classified into pet wearables [safety & security (GPS collars), Identification (smart tags), tracking (smart collars), behaviour monitoring (bark collars), facilitation (temperature scanners, veterinarian appointments), medical diagnostics and treatment devices], connected pet products [Pet feeders & bowls, pet crates & beds, pet doors, pet fence, pet toys, self-cleaning litter boxes], pet care platforms/pet apps [reminder applications, entertainment app, dog training app, telemedicine app, other apps]. The pet wearables segment is estimated to lead this market over the forecast period due to the rising usage of digital technology-based pet monitoring devices such as pet collars. Geographically, the market is studied across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
North America is expected to generate the highest share of the Petcare IoT Platforms Market during the forecast period (2022-2030) due to the rising number of pets, increasing innovations of pet IoT services and the high need for pet monitoring and telehealth services.
Some of the key players operating in the Petcare IoT Platforms Market are AVID Identification Systems (US), Datamars, Inc. (Switzerland), EIDAP Inc. (Canada), FitBark (US), Findster (US), Link AKC (US), Loc8tor (UK), Gibi Technologies (US), Marco Polo (US), Microchip4Solutions Inc. (Canada), Nuzzle (US), PetCare (US), PetDesk (US), V2P2 LLC (US), VetCheck (Australia), Virtual Recall (UK), VitusVet (US), Dogstar Life (US), Dogtra (US), EYENIMAL (US), Felcana (UK), FitBark (US), Garmin International, Inc. (US), GoPro (Fetch) (US), i4C Innovations (India), INUPATHY, Inc. (Japan), Kyon (Greece), Milkline (Italy), Pitpatpet Ltd. (UK), Scollar, Inc. (US), TekVet Technologies Co. (US), Tractive (Austria), Whistle Labs (US), PawPrint (UK), Pethealth Inc. (Canada), PetPace (US), PetSafe (US), Sure Petcare (SureFlap Ltd) (UK), Trovan, Ltd. (Isle of Man), Whistle (Tagg) (US), WUF (US), 11 PETS LTD. (Spain), DogLog (US), Intervet Inc. (Merck & Co.) (US), and others.