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Global Anti-Counterfeit Packaging Market Size is valued at USD 179.2 Billion in 2024 and is predicted to reach USD 713.9 Billion by the year 2034 at a 14.9% CAGR during the forecast period for 2025-2034.
Key Industry Insights & Findings from the Report:
Anti-counterfeit packaging is the process of giving the goods secure packaging to reduce theft or counterfeiting. Anti-counterfeiting packaging is the practice of safe packaging that ensures product safety and thwarts imitation. Companies use anti-counterfeit measures, which aid them in minimizing loss from counterfeiting in terms of income and customer loyalty.
The economic harm to the business and the health hazards to consumers are the two main elements encouraging the adoption of anti-counterfeit packaging. In 2012, losses at pharmaceutical businesses were estimated to be $514 billion. The main cause of this loss of revenue is drug counterfeiting for over-the-counter use. Thus, cutting-edge technologies for product tracking would reduce economic harm and further encourage anti-counterfeit packaging market growth. Additionally, favorable government rules for food and pharmaceutical packaging, which are a major driving force in this industry, encourage anti-counterfeit solutions.
However, the anti-counterfeit packaging market expansion is hindered by consumers' lack of knowledge regarding the need to authenticate food and pharmaceutical items. An additional obstacle to the market's expansion is the growing impact on the process of product distribution, the rising expense of infrastructure, and the growing lack of knowledge, which together represent the main reasons limiting anti-counterfeit packaging market growth.
The anti-counterfeit packaging market is segmented on technologies and application. Based on technologies, the market is segmented into authentication packaging technology (ink and dyes, security inks, holograms, overt holograms, covert hologram, watermarks, physical paper watermark, digital watermark, taggants, detection taggants, identification taggants) and track and trace packaging technology (barcode technology ((bar code labels, paper barcode labels, aluminum barcode labels, polyester barcode labels and ceramic barcode labels)), and RFID technology (low-frequency RFID, Ultra-high frequency RFID, high-frequency RFID)).
On the basis of application, the market is categorized into food packaging (canned food packaging, convenience food packaging, baby food, packaged bakery products, confectionery, packaged dairy products, packaged meat products, packaged seafood) and pharmaceutical packaging (over-the-counter drugs, prescription based drugs).
The pharmaceutical packaging category grabbed the highest revenue share, and it is anticipated that it will continue to maintain that position during the anticipated time. Under the label of the packaged good is where the RFID microchip is located. Utilizing tracking and authentication, RFID technology is utilized in the production process to secure and manage product movement. RFID technologies have been implemented due to the increased demand for technology in governmental and medical institutions to maintain structured records of goods and guard against counterfeiting. These elements are responsible for RFID's market domination.
The pharmaceutical packaging category is anticipated to grow significantly over the forecast period. Anti-counterfeiting is mostly used in the healthcare and pharmaceutical industries because using fake medications can result in drug recalls, legal action, harm to consumers' safety, and reduced brand loyalty. The obvious preventive action done to guarantee that medications in the supply chain are real is the adoption of anti-counterfeit technologies. The expansion of this market would be supported by the increased demand from the pharmaceutical industry for providing and offering genuine pharmaceuticals to consumers.
North America anti-counterfeit packaging market is expected to register the highest market share in revenue in the near future. This is mostly due to the large number of businesses that produce consumer goods, food, and medicine and have used anti-counterfeit packaging. With a projected $65.4 billion in revenue in 2023, the U.S. is predicted to dominate the North American anti-counterfeit packaging market.
In addition, the Asia Pacific is projected to grow rapidly in the global anti-counterfeit packaging market mainly because manufacturers are becoming more conscious of dishonest counterfeiting practices. The market is expected to grow due to the region's expanding population and rising disposable income, which are driving up demand for packaged foods in the area.
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Report Attribute |
Specifications |
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Market size value in 2024 |
USD 179.2 Billion |
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Revenue forecast in 2034 |
USD 713.9 Billion |
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Growth rate CAGR |
CAGR of 14.9% from 2025 to 2034 |
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Quantitative units |
Representation of revenue in US$ Mn, Volume (Unit)and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report coverage |
The forecast of revenue, the position of the company, the competitive market statistics, growth prospects, and trends |
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Segments covered |
Technologies And Application |
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Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia |
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Competitive Landscape |
3D AG (Switzerland), 3M Company (US), Advanced Track and Trace (France), AlpVision S.A. (Switzerland), Ampacet Corporation (US), Applied DNA Sciences Inc (US), Atlantic Zeiser GmBH (Germany), Authentix, Inc., Avery Dennison Corporation (US), CCL Industries (US), Du Pont De Nemours and Company, Impinj Inc. (US), and Intelligent Label Solutions |
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Customization scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and available payment methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Anti-Counterfeit Packaging Market Snapshot
Chapter 4. Global Anti-Counterfeit Packaging Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Technology Estimates & Trend Analysis
5.1. by Technology & Market Share, 2024 & 2034
5.2. Market Size (Value (US$ Mn) & Volume (Unit) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Technology:
5.2.1. Authentication Packaging Technology
5.2.1.1. Ink And Dyes
5.2.1.2. Security Inks
5.2.1.3. Holograms
5.2.1.4. Overt Holograms
5.2.1.5. Covert Hologram
5.2.1.6. Watermarks
5.2.1.7. Physical Paper Watermark
5.2.1.8. Digital Watermark
5.2.1.9. Taggants
5.2.1.10. Detection Taggants
5.2.1.11. Identification Taggants
5.2.2. Track and Trace Packaging Technology
5.2.2.1. Barcode Technology
5.2.2.1.1. Bar Code Labels
5.2.2.1.2. Paper Barcode Labels
5.2.2.1.3. Aluminum Barcode Labels
5.2.2.2. Polyester Barcode Labels
5.2.2.2.1. Ceramic Barcode Labels
5.2.2.3. RFID Technology
5.2.2.3.1. Low Frequency RFID
5.2.2.3.2. Ultra-high Frequency RFID
5.2.2.3.3. High Frequency RFID
Chapter 6. Market Segmentation 2: by Application Estimates & Trend Analysis
6.1. by Application & Market Share, 2024 & 2034
6.2. Market Size (Value (US$ Mn) & Volume (Unit) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Application:
6.2.1. Food Packaging
6.2.1.1. Canned Food Packaging
6.2.1.2. Convenience Food Packaging
6.2.1.3. Baby Food
6.2.1.4. Packaged Bakery Products
6.2.1.5. Confectionery
6.2.1.6. Packaged Dairy Products
6.2.1.7. Packaged Meat Products
6.2.1.8. Packaged Seafood
6.2.2. Pharmaceutical Packaging
6.2.2.1. Over The Counter Drugs
6.2.2.2. Prescription Based Drugs
Chapter 7. Anti-Counterfeit Packaging Market Segmentation 3: Regional Estimates & Trend Analysis
7.1. North America
7.1.1. North America Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Technology, 2021-2034
7.1.2. North America Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Application, 2021-2034
7.1.3. North America Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by country, 2021-2034
7.2. Europe
7.2.1. Europe Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Technology, 2021-2034
7.2.2. Europe Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Application, 2021-2034
7.2.3. Europe Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by country, 2021-2034
7.3. Asia Pacific
7.3.1. Asia Pacific Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Technology, 2021-2034
7.3.2. Asia Pacific Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Application, 2021-2034
7.3.3. Asia Pacific Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by country, 2021-2034
7.4. Latin America
7.4.1. Latin America Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Technology, 2021-2034
7.4.2. Latin America Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Application, 2021-2034
7.4.3. Latin America Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by country, 2021-2034
7.5. Middle East & Africa
7.5.1. Middle East & Africa Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Technology, 2021-2034
7.5.2. Middle East & Africa Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by Application, 2021-2034
7.5.3. Middle East & Africa Anti-Counterfeit Packaging Market Revenue (US$ Million) & Volume (Unit) Estimates and Forecasts by country, 2021-2034
Chapter 8. Competitive Landscape
8.1. Major Mergers and Acquisitions/Strategic Alliances
8.2. Company Profiles
8.2.1. 3D AG (Switzerland)
8.2.2. 3M Company (US)
8.2.3. Advanced Track and Trace (France)
8.2.4. AlpVision S.A. (Switzerland)
8.2.5. Ampacet Corporation (US)
8.2.6. Applied DNA Sciences Inc (US)
8.2.7. Atlantic Zeiser GmBH (Germany)
8.2.8. Authentix, Inc.
8.2.9. Avery Dennison Corporation (US)
8.2.10. CCL Industries (US)
8.2.11. Du Pont De Nemours and Company
8.2.12. Impinj Inc. (US)
8.2.13. Intelligent Label Solutions (UK)
8.2.14. SATO Holdings (Japan)
8.2.15. Savi Technology Inc.
8.2.16. SICPA Holding SA (Switzerland)
8.2.17. SML Group (Hong Kong)
8.2.18. Systech International (US)
8.2.19. Tracelink Inc. (US)
8.2.20. TruTag Technologies, Inc. (US)
8.2.21. Zebra Technologies Inc. (US)
8.2.22. Other Prominent Players
Anti-Counterfeit Packaging Market By Technologies
Anti-Counterfeit Packaging Market By Application
Anti-Counterfeit Packaging Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
