CBD & Hemp-Based Beverages Market Size is predicted to grow with a 18.2 % CAGR during the forecast period for 2025-2034.
Hemp refers to varieties of the Cannabis sativa plant that contain extremely low levels of tetrahydrocannabinol (THC), the psychoactive compound responsible for the "high" associated with marijuana. One of the key non-psychoactive compounds found in cannabis is cannabidiol (CBD), which is extracted from either marijuana or hemp plants. Although CBD is a major component of medical marijuana, Hemp is a highly versatile plant used in the production of numerous commercial and industrial products such as rope, textiles, clothing, shoes, paper, food, bioplastics, insulation, and biofuel. CBD, on the other hand, has gained popularity in the wellness and medical industries for its potential therapeutic benefits, including relief from chronic pain, arthritis, and muscle recovery. It is also commonly found in a variety of consumer products, such as CBD-infused teas, coffees, sparkling waters, and sports drinks. Furthermore, hemp fibers are prized for their durability and tenacity, which makes them the perfect material for long-lasting products like eco-friendly bags and accessories.
Globally, consumer preferences are shifting toward plant-based, natural solutions for stress, anxiety, sleep, and pain making CBD drinks a popular, non-pharmaceutical wellness option. As many health-conscious individuals reduce alcohol consumption, CBD beverages offer a relaxing, non-intoxicating alternative that resonates with the “sober-curious” and younger adult demographics. This trend also creates opportunities for personalized wellness drinks targeting sleep, energy, immunity, and mood, while enabling bars, restaurants, and venues to diversify their menus with functional, wellness-focused offerings.
• Tilray Inc
• Heineken
• Alkaline Water Company
• Recess
• Canopy Growth Corporation
• Cannara Biotech Inc
• Aurora Cannabis
• Daytrip Beverages
• Curaleaf
• Dixie Brands
• Oleo, Inc.
• CANN SOCIAL TONICS
• ARTET, LLC
• VCC BRANDS (CQ Drinks)
• Keef Brands
• BellRock Brands (Dixie Brands)
• FABLE
• Mary Jones
• Teapot (Boston Beer Company, Inc.)
• Molson Coors Beverage Company
• Kill Cliff LLC
• VYBES
The CBD & Hemp-Based Beverages Market is segmented based on product type, functions, and distribution channel. Based on CBD-Infused beverages, the market is divided into CBD-infused beverages, hemp-based beverages. Based on Functions, the market is divided into relaxation & stress relief, sleep support, energy & focus, digestive health, and general wellness. Based on the distribution channel, the market is divided into online, offline
Based on CBD-Infused beverages, the market is divided into CBD-infused beverages, hemp-based beverages. Among these, the CBD-infused beverages segment is expected to have the highest growth rate during the forecast period. Consumers are increasingly turning to CBD-infused beverages for their potential benefits in relieving stress, anxiety, sleep issues, and inflammation. As global regulations surrounding CBD continue to loosen, the market has seen a surge in availability across both retail and online platforms. Technological advancements in water-soluble CBD have enhanced taste and absorption, making these beverages more appealing to a wider audience. Additionally, the entry of major brands and lifestyle influencers is accelerating CBD’s shift into the mainstream wellness space.
The Relaxation & Stress Relief Segment Dominates the Market
Among these, the relaxation & stress relief segment dominates the market. the relaxation & stress relief category has shown the highest growth in the CBD & Hemp-Based Beverages Market. Consumers are increasingly seeking solutions to manage everyday stress and anxiety, making this segment particularly appealing. Enhanced formulations and improved absorption techniques have bolstered the effectiveness of these beverages, further driving their adoption. As a result, the market for CBD-infused drinks designed to promote relaxation and alleviate stress continues to expand rapidly, outpacing other segments like sleep support, energy & focus, digestive health, and general wellness.
The growth of the CBD and hemp-based beverages market in North America is driven by several key factors, including the presence of numerous organizations offering cannabis-based products and the inclusion of major markets such as the United States, Mexico, and Canada. Favorable regulatory frameworks set by authorities in these countries have paved the way for increased consumer access to regulated cannabis offerings. Additionally, the availability of a wide range of products from both domestic brands and international players has contributed to market expansion. Consumers in the U.S. and Canada, in particular, are more informed and open to using CBD products for wellness, stress relief, and sleep support, further fueling regional demand and solidifying North America's position as the leading market for CBD and hemp-based beverages.
• In May 2024, Tilray Brands, Inc. introduced a new cannabis-infused drinks under the XMG brand under the XMG Plus ("XMG+") and XMG Zero sub-brands. The company is changing the cannabis beverage market with quality and variety by concentrating on a variety of offerings as a strategic objective.
• In January 2024, Aurora Cannabis Inc. launched three new cannabis-infused drinks that would be first accessible to patients who are veterans. The beverages, which are made by Vacay and Versus and come in Neon Rush, Strawberry Pineapple Tropical Fizz, and Pineapple Coconut Fizz, offer medicinal cannabis users a tasty substitute.
| Report Attribute | Specifications |
| Growth Rate CAGR | CAGR of 18.2 % from 2025 to 2034 |
| Quantitative Units | Representation of revenue in US$ Bn and CAGR from 2025 to 2034 |
| Historic Year | 2021 to 2024 |
| Forecast Year | 2025-2034 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | By Product Type, Functions, Distribution Channel, |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; Japan; South Korea; Southeast Asia |
| Competitive Landscape | Tilray Inc, Heineken, Alkaline Water Company, Recess, Canopy Growth Corporation, Cannara Biotech Inc, Aurora Cannabis, Daytrip Beverages, Curaleaf, Dixie Brands, Oleo, Inc, CANN SOCIAL TONICS, ARTET, LLC, VCC BRANDS (CQ Drinks), Keef Brands, BellRock Brands (Dixie Brands), FABLE, Mary Jones, Teapot (Boston Beer Company, Inc.), Molson Coors Beverage Company, Kill Cliff LLC, VYBES |
| Customization Scope | Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing And Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Global CBD & Hemp-Based Beverages Market- Product Type
• CBD-Infused Beverages
• Hemp-Based Beverages
Global CBD & Hemp-Based Beverages Market- By Functions
• Relaxation & Stress Relief
• Sleep Support
• Energy & Focus
• Digestive Health
• General Wellness
Global CBD & Hemp-Based Beverages Market – By Distribution Channel
• Online
• Offline
Global CBD & Hemp-Based Beverages Market – By Region
North America-
• The US
• Canada
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Mexico
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of the Middle East and Africa
This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.