_Alcohol_Market_2.jpg)
Global Ready-to-Drinks (RTDs) Alcohol Market Size is valued at USD 40.1 Billion in 2024 and is predicted to reach USD 117.9 Billion by the year 2034 at an 11.5% CAGR during the forecast period for 2025-2034.
Key Industry Insights & Findings from the Report:
In recent years, the global alcoholic Ready-to-Drinks (RTDs) has witnessed momentous growth. There is a increased demand for RTD alcoholic beverages due to innovative and high quality, but convenient beverages range along with easy availability. More specifically, Premixed, generally fruit-flavored, and spirit-based low-alcohol soft drinks and premixed cocktails have grown in popularity across the globe. These drinks are known as alcohol based RTDs (Ready-to-Drinks (RTDs)) premixed in bottles or cans that contain an alcoholic beverage and a mixer.
The Ready-to-Drinks (RTDs) Alcohol market is expected to be driven by strong demand for flavored convenient and forms of alcoholic beverages and the increased adoption of reduced alcohol content beverages. Rising disposable income, growing health consciousness, and the easy availability of multinational brands have all contributed to a growth in RTD alcoholic beverage market. The market is further likely to be propelled by a shift in consumption patterns towards healthier drinks over the forecast period. New product development and the launch of new flavors and blends of premixed drinks are augmenting the market growth. In Jan 2021, Molson Coors Beverage Company announced a partnership with CKBG to deliver Superbird— a 100% blue agave tequila-based cocktail. The agreement represents Molson Coors' first entry into the premium Ready-to-Drinks (RTDs) (RTD) spirits category. The partnership represents Molson Coors’ expansion beyond beer, a move that has diversified its portfolio to include an expanding roster of wine and spirits, non-alcoholic beverages.
The Covid-19 outbreak, on the other hand, has transformed drinking patterns and boosted the alcohol eCommerce sector. With online sales of drinking alcohol taking place all around the world along with presence of beverage industry on online platform the eCommerce business is witnessing considerable growth.
The ready-to-drink (RTDS) alcohol market is categorized into product type, product, alcohol content, packaging type, flavor profile, and distribution channel. As per the product type, the market consists of hard seltzers, cocktails/long drinks, flavored alcoholic beverages (FABs), hard kombucha, hard tea, hard coffee, wine, spritzers/coolers, and other products. based on alcohol content (ABV), the market is divided into low-alcohol (1.0%–7.0% ABV), high-alcohol (>7.0% ABV). Based on packaging type, the market is divided into cans, bottles, cartons/tetra packs, and other. Based on flavor profile, the market is divided into fruit-based, cocktail-inspired, herb/botanical, exotic/custom, and other. According to the distribution channel segment, the market includes consumer off-trade, on-trade. Geographically, the market is studied across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Recent Developments:
The Ready-to-Drinks (RTDs) Alcohol Market Report Scope
|
Report Attribute |
Specifications |
|
Market Size Value In 2024 |
USD 40.1 Bn |
|
Revenue Forecast In 2034 |
USD 117.9 Bn |
|
Growth Rate CAGR |
CAGR of 11.5% from 2025 to 2034 |
|
Quantitative Units |
Representation of revenue in US$ Mn and CAGR from 2025 to 2034 |
|
Historic Year |
2021 to 2024 |
|
Forecast Year |
2025-2034 |
|
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
|
Segments Covered |
Product Type, Product, Alcohol Content, Packaging Type, Flavor Profile, And Distribution Channel |
|
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
|
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ; France; Italy; Spain; South Korea; South East Asia |
|
Competitive Landscape |
Anheuser-Busch InBev NV, Bacardi Limited, Carlsberg Breweries A/S, Suntory Holdings Limited, Brown-Forman, Heineken N.V., Diageo plc, Boston Beer Company, Manchester Drinks, Loverboy, Served Hard Seltzer, Wild Drum, White Claw, Carlsberg A/S, Nauti Seltzer, Oskar Blues, Truly Hard Seltzer Beverage Company LLC, Henry Seltzer, Polar Beverages, Bon & Viv, GiG Hard Seltzer, Corona Seltzer, Founders Brewing Co., Lone River Beverage Company, Mike's Hard Seltzer, Molson Coors Beverage Company, Monster Beverage Corporation, Phusion Projects LLC, Sun King Brewing, Eau Pétillante Alcoolisée, Spoetzl Brewery, Blue Norther Hard Seltzer, Future/Proof, The Gambrinus Company, Jose Cuervo, NATRL Drinks, Anheuser-Busch InBev, Nude Beverages, Blue Norther, Natural Light, STËLZ, Bodega Bay Drink, SAVIS Craft Brewery, Austin Eastciders, Kombrewcha, GT’s, Boochcraft, KYLA (Full Sail Brewing), Flying Embers, Reed’s Inc., Wild Tonic, New Holland Brewing, Unity Vibration, June Shine, Dulce Vida Tequila (USA), Mandatory Spirit Co (Australia), VinFirst (Canada), Don Simón (Spain) and others. |
|
Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
|
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Ready-to-Drinks (RTDs) Alcohol Market Snapshot
Chapter 4. Global Ready-to-Drinks (RTDs) Alcohol Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2024-2034
4.8. Competitive Landscape & Market Share Analysis, By Key Player (2023)
4.9. Use/impact of AI on Ready-to-Drinks (RTDs) Alcohol Market Industry Trends
4.10. Global Ready-to-Drinks (RTDs) Alcohol Market Penetration & Growth Prospect Mapping (US$ Mn), 2021-2034
Chapter 5. Ready-to-Drinks (RTDs) Alcohol Market Segmentation 1: By Product Type, Estimates & Trend Analysis
5.1. Market Share by Product Type, 2024 & 2034
5.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Product Type:
5.2.1. Hard Seltzers
5.2.2. Cocktails/Long Drinks
5.2.3. Flavored Alcoholic Beverages (FABs)
5.2.4. Hard Kombucha
5.2.5. Hard Tea
5.2.6. Hard Coffee
5.2.7. Wine Spritzers/Coolers
5.2.8. Other
Chapter 6. Ready-to-Drinks (RTDs) Alcohol Market Segmentation 2: By Alcohol Content (ABV), Estimates & Trend Analysis
6.1. Market Share By Alcohol Content (ABV) , 2024 & 2034
6.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Cryogen:
6.2.1. Low-Alcohol (1.0%–7.0% ABV)
6.2.2. High-Alcohol (>7.0% ABV)
Chapter 7. Ready-to-Drinks (RTDs) Alcohol Market Segmentation 3: By Packaging Type Industry, Estimates & Trend Analysis
7.1. Market Share by Packaging Type Industry, 2024 & 2034
7.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Packaging Type Industry:
7.2.1. Cans
7.2.2. Bottles
7.2.3. Cartons/Tetra Packs
7.2.4. Other
Chapter 8. Ready-to-Drinks (RTDs) Alcohol Market Segmentation 4: By Flavor Profile, Estimates & Trend Analysis
8.1. Market Share by Flavor Profile, 2024 & 2034
8.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Flavor Profile:
8.2.1. Fruit-Based
8.2.2. Cocktail-Inspired
8.2.3. Herb/Botanical
8.2.4. Exotic/Custom
8.2.5. Other
Chapter 9. Ready-to-Drinks (RTDs) Alcohol Market Segmentation 5: By Distribution Channel, Estimates & Trend Analysis
9.1. Market Share by Distribution Channel, 2024 & 2034
9.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Distribution Channel:
9.2.1. Off-Trade
9.2.2. On-Trade
Chapter 10. Ready-to-Drinks (RTDs) Alcohol Market Segmentation 6: Regional Estimates & Trend Analysis
10.1. Global Ready-to-Drinks (RTDs) Alcohol Market, Regional Snapshot 2024 & 2034
10.2. North America
10.2.1. North America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
10.2.1.1. US
10.2.1.2. Canada
10.2.2. North America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
10.2.3. North America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts By Alcohol Content (ABV) , 2021-2034
10.2.4. North America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Packaging Type Industry, 2021-2034
10.2.5. North America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Flavor Profile, 2021-2034
10.2.6. North America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
10.3. Europe
10.3.1. Europe Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
10.3.1.1. Germany
10.3.1.2. U.K.
10.3.1.3. France
10.3.1.4. Italy
10.3.1.5. Spain
10.3.1.6. Rest of Europe
10.3.2. Europe Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
10.3.3. Europe Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts By Alcohol Content (ABV) , 2021-2034
10.3.4. Europe Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Packaging Type Industry, 2021-2034
10.3.5. Europe Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Flavor Profile, 2021-2034
10.3.6. Europe Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
10.4. Asia Pacific
10.4.1. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
10.4.1.1. India
10.4.1.2. China
10.4.1.3. Japan
10.4.1.4. Australia
10.4.1.5. South Korea
10.4.1.6. Hong Kong
10.4.1.7. Southeast Asia
10.4.1.8. Rest of Asia Pacific
10.4.2. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
10.4.3. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts By Alcohol Content (ABV) , 2021-2034
10.4.4. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts Flavor Profile, 2021-2034
10.4.5. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
10.5. Latin America
10.5.1. Latin America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
10.5.1.1. Brazil
10.5.1.2. Mexico
10.5.1.3. Rest of Latin America
10.5.2. Latin America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
10.5.3. Latin America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts By Alcohol Content (ABV) , 2021-2034
10.5.4. Latin America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Packaging Type Industry, 2021-2034
10.5.5. Latin America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Flavor Profile, 2021-2034
10.5.6. Latin America Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
10.6. Middle East & Africa
10.6.1. Middle East & Africa Wind Turbine Rotor Blade Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
10.6.1.1. GCC Countries
10.6.1.2. Israel
10.6.1.3. South Africa
10.6.1.4. Rest of Middle East and Africa
10.6.2. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
10.6.3. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts By Alcohol Content (ABV) , 2021-2034
10.6.4. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Packaging Type Industry, 2021-2034
10.6.5. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Flavor Profile, 2021-2034
10.6.6. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
Chapter 11. Competitive Landscape
11.1. Major Mergers and Acquisitions/Strategic Alliances
11.2. Company Profiles
11.2.1. Anheuser-Busch InBev NV,
11.2.1.1. Business Overview
11.2.1.2. Key Product Type/Service Overview
11.2.1.3. Financial Performance
11.2.1.4. Geographical Presence
11.2.1.5. Recent Developments with Business Strategy
11.2.2. Bacardi Limited,
11.2.3. Carlsberg Breweries A/S,
11.2.4. Suntory Holdings Limited,
11.2.5. Brown-Forman,
11.2.6. Heineken N.V.,
11.2.7. Diageo plc.,
11.2.8. Boston Beer Company,
11.2.9. Manchester Drinks,
11.2.10. Loverboy,
11.2.11. Served hard seltzer,
11.2.12. Wild Drum,
11.2.13. White Claw,
11.2.14. Carlsberg A/S,
11.2.15. Nauti Seltzer,
11.2.16. Oskar Blues,
11.2.17. Truly Hard Seltzer Beverage Company, LLC,
11.2.18. Henry Seltzer,
11.2.19. Polar Beverages,
11.2.20. Bon & Viv,
11.2.21. GiG Hard Seltzer,
11.2.22. Corona Seltzer,
11.2.23. Founders Brewing Co.,
11.2.24. Lone River Beverage Company,
11.2.25. MIKE'S HARD SELTZER,
11.2.26. Molson Coors Beverage Company,
11.2.27. Monster Beverage Corporation,
11.2.28. Phusion Projects LLC,
11.2.29. Sun King Brewing,
11.2.30. Eau Pétillante Alcoolisée,
11.2.31. Spoetzl Brewery,
11.2.32. Blue Norther Hard Seltzer,
11.2.33. Future/Proof,
11.2.34. The Gambrinus Company,
11.2.35. Jose Cuervo,
11.2.36. NATRL Drinks,
11.2.37. Anheuser-Busch InBev,
11.2.38. Nude Beverages,
11.2.39. Blue Norther,
11.2.40. Natural Light,
11.2.41. STËLZ,
11.2.42. Bodega Bay Drink,
11.2.43. SAVIS Craft Brewery,
11.2.44. Austin Eastciders,
11.2.45. Kombrewcha,
11.2.46. GT’s, Boochcraft,
11.2.47. KYLA (Full Sail Brewing),
11.2.48. Flying Embers,
11.2.49. Reed’s Inc.,
11.2.50. Wild Tonic,
11.2.51. New Holland Brewing,
11.2.52. Unity Vibration,
11.2.53. June Shine,
11.2.54. Dulce Vida Tequila (USA)
11.2.55. Mandatory Spirit Co (Australia)
11.2.56. VinFirst (Canada)
11.2.57. Don Simón (Spain)
11.2.58. Other Market Players
Ready-to-Drinks (RTDs) Alcohol Market By Product Type:
Ready-to-Drinks (RTDs) Alcohol Market By Alcohol Content (ABV):
Ready-to-Drinks (RTDs) Alcohol Market By Packaging Type:
Ready-to-Drinks (RTDs) Alcohol Market By Flavor Profile:
Ready-to-Drinks (RTDs) Alcohol Market By Distribution Channel:
Global Ready-to-Drinks (RTDs) Alcohol Market, by Region,
North America Ready-to-Drinks (RTDs) Alcohol Market, by Country,
Europe Ready-to-Drinks (RTDs) Alcohol Market, by Country,
Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market, by Country,
Latin America Ready-to-Drinks (RTDs) Alcohol Market, by Country,
Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market, by Country,
Competitive Landscape
Latest Strategic Developments
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
