Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Size is valued at 21.1 Bn in 2023 and is predicted to reach 31.4 Bn by the year 2031 at an 5.3% CAGR during the forecast period for 2024-2031.
Premenstrual Syndrome (PMS) is a widespread condition impacting millions of women globally. It is marked by a spectrum of physical and emotional symptoms occurring in the days preceding menstruation. These symptoms can vary from mild to severe, encompassing mood swings, bloating, cramps, breast tenderness, and fatigue, among others. Given the significant disruption PMS can cause daily, the market for PMS and menstrual health supplements has burgeoned, offering a diverse array of products to alleviate symptoms and enhance overall well-being.
Single nutritional supplements in the PMS and menstrual health market target specific nutrients like vitamin B6 for mood regulation, magnesium for cramp relief, calcium for bone health, omega-3 fatty acids for inflammation reduction, and vitamin E for breast tenderness. These supplements address the root causes of PMS symptoms, providing effective relief and empowering women to manage their menstrual health. Their significance lies in offering relief from discomfort and distress associated with menstruation, enhancing overall well-being and quality of life.
The global PMS and menstrual health supplements market is driven by improved awareness of women's health concerns and a growing preference for holistic, natural wellness solutions. This trend fuels steady market growth, spurred by increasing demand for effective, natural remedies to manage PMS symptoms and support menstrual health.
The premenstrual syndrome (PMS) and menstrual health supplements market is categorized based on product type, indication, formulation, sales channel, and region. Product type segment includes combined and single nutritional supplements. By type of indication, the market is segmented into perimenopause and PMS. By formulation, the market is categorized into capsules/tablets, powder, softgels, and others. Sales channel is segment categorized into pharmacies/drug stores, online sales channels, direct sales channels, and others.
The combined nutritional supplements segment drives the PMS and menstrual health supplements market primarily due to several key factors. These supplements offer a comprehensive approach to menstrual health by addressing various aspects such as hormonal balance, mood regulation, and physical symptom alleviation like cramps and bloating. They achieve this through a combination of ingredients, including vitamins, herbal extracts, minerals and other natural compounds known for their efficacy throughout the menstrual cycle. With a growing consumer preference for holistic and multifunctional solutions, combined nutritional supplements are leading the market, providing convenience and comprehensive support for managing menstrual health effectively.
The powder and softgels segments are emerging as growing segments in the PMS and menstrual health supplements market, driven by several factors. These formulations offer convenience and portability, making them easier to use on-the-go, which is especially beneficial for women with busy lifestyles who need to manage their menstrual health while maintaining daily routines. Additionally, powder and softgels are designed for easy absorption by the body, ensuring that nutrients are effectively utilized. This feature is particularly valuable for women who may have digestive issues or other health considerations affecting nutrient absorption, further contributing to the increasing popularity of these segments.
The Asia-Pacific region leads the market for PMS and menstrual health supplements due to several key factors. Its high prevalence of hormonal disorders, notably polycystic ovary syndrome (PCOS), drives substantial demand for supplements addressing PMS symptoms and improving overall well-being among women. Government initiatives promoting menstrual health and hygiene, such as those in China, further bolster this trend. The region's expanding middle class and improving disposable incomes also contribute to the rising demand for health and wellness products, solidifying its position as the forefront market for PMS and menstrual health supplements.
| Report Attribute | Specifications |
| Market Size Value In 2023 | USD 21.1 Bn |
| Revenue Forecast In 2031 | USD 31.4 Bn |
| Growth Rate CAGR | CAGR of 5.3 % from 2024 to 2031 |
| Quantitative Units | Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
| Historic Year | 2019 to 2023 |
| Forecast Year | 2024-2031 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | By Product Type, By Indication, By Formulation, By Sales Channel, and By Region |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia |
| Competitive Landscape | Herbalife International of America, Inc., Nature’s Bounty Co., Amway Corporation, Pharmavite LLC, GNC Holdings Inc, USANA Health Sciences, Inc., Power Gummies, Health and Her Ltd., RBK Nutraceuticals Pty Ltd., Looni, Ora Organic, SMP Nutra, Nature's Way, Pure Encapsulations, LLC., Keffy, Other Prominent Players |
| Customization Scope | Free customization report with the procurement of the report, Modifications to the regional and segment scope. Geographic competitive landscape. |
| Pricing and Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market by Product Type -
Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market by Indication -
Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market by Formulation -
Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market by Sales Channel -
Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market by Region-
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Asia-Pacific-
Latin America-
Middle East & Africa-
This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.