Pandan Tea Market Size is valued at USD 292.3 million in 2023 and is predicted to reach USD 514.5 million by the year 2031 at a 7.5% CAGR during the forecast period for 2024-2031.
Pandan tea is derived from the leaves of the pandan plant (Pandanus amaryllifolius). This tropical plant is extensively utilized in Southeast Asian cuisine, particularly for its aromatic fragrance and flavor. Pandan leaves, when brewed as tea, provide a delicately sweet, herbaceous, and nutty flavor with a refreshing essence.
Growing interest in natural and herbal medicines is motivating customers to investigate pandan tea. Growing knowledge as well as awareness of the health advantages connected with pandan tea, including its possible aid in digestion, reduction of blood sugar levels, and general wellness, fuels this market growth. Pandan tea is becoming more and more popular as people search for natural remedies and give their health priority because it is a calming, useful beverage fit for contemporary wellness trends. Additionally, pandan tea companies expand through innovation, product diversification, and strategic collaborations. Local producers and distributors strengthen supply networks, and marketing targets health-conscious consumers worldwide seeking natural, herbal tea options. It is expected to boost the expansion of the pandan tea market in the coming years.
However, market expansion is being hindered by issues such as limited widespread acceptance, expensive manufacturing expenses, and competition from more seasoned herbal teas. In addition, as people looked for natural, immunity-boosting drinks, the COVID-19 pandemic helped the pandan tea industry flourish. Higher demand for pandan tea also resulted from the trend toward health-conscious goods and internet buying. Furthermore, pandan tea has a lot of possibilities because of using concentrated marketing to enter new markets, creating creative goods like ready-to-drink choices, and profiting from the rising demand for natural, health-conscious beverages as people search for distinctive and useful herbal teas, which is growing the demand of the market in the coming years.
Competitive Landscape
Some Major Key Players In The Pandan Tea Market:
- Tsaa Laya
- ETTE TEA COMPANY
- My Blue Tea
- Rishi Tea & Botanicals
- FreshDrinkUS
- Dilmah Ceylon Tea Company PLC
- T2 Tea
- Zhejiang Chunli Tea Co., Ltd.
- WILD & TEA
- Thienthanhtea Ltd.
- Tea Too Pty Ltd.
- Thienthanhtea Ltd
- Gong Cha
- Royal T Group Pte Ltd
- Other Market Players
Market Segmentation:
The pandan tea market is segmented based on form and distribution channel. Based on form, the market is segmented into loose leaves, powder, and tea bags. As per the distribution channel, the market is categorized into offline and online.
Based On The Form, The Tea Bags Segment Is Accounted As A Major Contributor To The Pandan Tea Market.
The tea bags category is expected to hold a major share of the global pandan tea market in 2023 because they are convenient and easy to use. More and more people like tea bags because they are portable, have a consistent taste, and are easy to make. This makes them a popular choice for drinking at home or on the go, which helps the market grow.
The Online Segment Witnessed A Rapid Growth.
The online segment is projected to grow rapidly in the global pandan tea market due to more people wanting easy shopping, a bigger range of products, and quick access to pandan tea. Additionally, pandan tea sales are also growing online due to the rise of e-commerce platforms, targeted digital marketing, and home delivery choices.
In The Region, The Asia Pacific Pandan Tea Market Holds A Significant Revenue Share.
The Asia Paicific pandan tea market is expected to report the maximum market share in revenue in the near future. It can be attributed to the region’s growing knowledge of its health benefits, rising demand for herbal and exotic teas, and strong wellness and self-care trends in the region, all driving demand for natural panda tea drinks. In addition, Europe is likely to grow rapidly in the global pandan tea market due to growing interest in natural health goods, knowledge of pandan tea’s benefits, substantial investment in eco-friendly tea drinks, stringent environmental regulations, and rising research and development driving industry expansion.
Recent Developments:
- In August 2024, Dilmah, a world-renowned Sri Lankan family-owned tea firm, and the Climate Vulnerable Forum (CVF) inked an MoU to promote climate resilience and sustainable agriculture.
Pandan Tea Market Report Scope
|
Report Attribute |
Specifications |
|
Market Size Value In 2023 |
USD 292.3 Mn |
|
Revenue Forecast In 2031 |
USD 514.5 Mn |
|
Growth Rate CAGR |
CAGR of 7.5% from 2024 to 2031 |
|
Quantitative Units |
Representation of revenue in US$ Mn and CAGR from 2024 to 2031 |
|
Historic Year |
2019 to 2023 |
|
Forecast Year |
2024-2031 |
|
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
|
Segments Covered |
By Form and Distribution Channel |
|
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
|
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
|
Competitive Landscape |
Tsaa Laya, ETTE TEA COMPANY, My Blue Tea, Rishi Tea & Botanicals, FreshDrinkUS, Dilmah, Ceylon Tea Company PLC, T2 Tea, Zhejiang Chunli Tea Co., Ltd., WILD & TEA, Thienthanhtea Ltd. And Other Market Players |
|
Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
|
Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
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