Pandan Tea Market Current Trends Analysis 2026 to 2035
Share With :
Pandan Tea Market Size is valued at USD 352.59 million in 2025 and is predicted to reach USD 736.94 million by the year 2035 at a 8.1% CAGR during the forecast period for 2026 to 2035.
Pandan Tea Market Size, Share & Trends Analysis Report By Form (Loose Leaves, Powder, Tea Bags), By Distribution Channel (Offline, Online), By Region, And By Segment Forecasts, 2026 to 2035.
Pandan tea is derived from the leaves of the pandan plant (Pandanus amaryllifolius). This tropical plant is extensively utilized in Southeast Asian cuisine, particularly for its aromatic fragrance and flavor. Pandan leaves, when brewed as tea, provide a delicately sweet, herbaceous, and nutty flavor with a refreshing essence.
Growing interest in natural and herbal medicines is motivating customers to investigate pandan tea. Growing knowledge as well as awareness of the health advantages connected with pandan tea, including its possible aid in digestion, reduction of blood sugar levels, and general wellness, fuels this market growth. Pandan tea is becoming more and more popular as people search for natural remedies and give their health priority because it is a calming, useful beverage fit for contemporary wellness trends. Additionally, pandan tea companies expand through innovation, product diversification, and strategic collaborations. Local producers and distributors strengthen supply networks, and marketing targets health-conscious consumers worldwide seeking natural, herbal tea options. It is expected to boost the expansion of the pandan tea market in the coming years.
However, market expansion is being hindered by issues such as limited widespread acceptance, expensive manufacturing expenses, and competition from more seasoned herbal teas. In addition, as people looked for natural, immunity-boosting drinks, the COVID-19 pandemic helped the pandan tea industry flourish. Higher demand for pandan tea also resulted from the trend toward health-conscious goods and internet buying. Furthermore, pandan tea has a lot of possibilities because of using concentrated marketing to enter new markets, creating creative goods like ready-to-drink choices, and profiting from the rising demand for natural, health-conscious beverages as people search for distinctive and useful herbal teas, which is growing the demand of the market in the coming years.
The pandan tea market is segmented based on form and distribution channel. Based on form, the market is segmented into loose leaves, powder, and tea bags. As per the distribution channel, the market is categorized into offline and online.
The tea bags category is expected to hold a major share of the global pandan tea market in 2023 because they are convenient and easy to use. More and more people like tea bags because they are portable, have a consistent taste, and are easy to make. This makes them a popular choice for drinking at home or on the go, which helps the market grow.
The online segment is projected to grow rapidly in the global pandan tea market due to more people wanting easy shopping, a bigger range of products, and quick access to pandan tea. Additionally, pandan tea sales are also growing online due to the rise of e-commerce platforms, targeted digital marketing, and home delivery choices.
The Asia Paicific pandan tea market is expected to report the maximum market share in revenue in the near future. It can be attributed to the region’s growing knowledge of its health benefits, rising demand for herbal and exotic teas, and strong wellness and self-care trends in the region, all driving demand for natural panda tea drinks. In addition, Europe is likely to grow rapidly in the global pandan tea market due to growing interest in natural health goods, knowledge of pandan tea’s benefits, substantial investment in eco-friendly tea drinks, stringent environmental regulations, and rising research and development driving industry expansion.
| Report Attribute | Specifications |
| Market Size Value In 2025 | USD 352.59 Mn |
| Revenue Forecast In 2035 | USD 736.94 Mn |
| Growth Rate CAGR | CAGR of 8.1% from 2026 to 2035 |
| Quantitative Units | Representation of revenue in US$ Mn and CAGR from 2026 to 2035 |
| Historic Year | 2022 to 2024 |
| Forecast Year | 2026-2035 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | By Form and Distribution Channel |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
| Competitive Landscape | Tsaa Laya, ETTE TEA COMPANY, My Blue Tea, Rishi Tea & Botanicals, FreshDrinkUS, Dilmah, Ceylon Tea Company PLC, T2 Tea, Zhejiang Chunli Tea Co., Ltd., WILD & TEA, Thienthanhtea Ltd. And Other Market Players |
| Customization Scope | Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing And Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
Pandan Tea Market By Form-
Pandan Tea Market By Distribution Channel-
Pandan Tea Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.