Pandan Tea Market Size is valued at USD 292.3 million in 2023 and is predicted to reach USD 514.5 million by the year 2031 at a 7.5% CAGR during the forecast period for 2024-2031.
Pandan tea is derived from the leaves of the pandan plant (Pandanus amaryllifolius). This tropical plant is extensively utilized in Southeast Asian cuisine, particularly for its aromatic fragrance and flavor. Pandan leaves, when brewed as tea, provide a delicately sweet, herbaceous, and nutty flavor with a refreshing essence.
Growing interest in natural and herbal medicines is motivating customers to investigate pandan tea. Growing knowledge as well as awareness of the health advantages connected with pandan tea, including its possible aid in digestion, reduction of blood sugar levels, and general wellness, fuels this market growth. Pandan tea is becoming more and more popular as people search for natural remedies and give their health priority because it is a calming, useful beverage fit for contemporary wellness trends. Additionally, pandan tea companies expand through innovation, product diversification, and strategic collaborations. Local producers and distributors strengthen supply networks, and marketing targets health-conscious consumers worldwide seeking natural, herbal tea options. It is expected to boost the expansion of the pandan tea market in the coming years.
However, market expansion is being hindered by issues such as limited widespread acceptance, expensive manufacturing expenses, and competition from more seasoned herbal teas. In addition, as people looked for natural, immunity-boosting drinks, the COVID-19 pandemic helped the pandan tea industry flourish. Higher demand for pandan tea also resulted from the trend toward health-conscious goods and internet buying. Furthermore, pandan tea has a lot of possibilities because of using concentrated marketing to enter new markets, creating creative goods like ready-to-drink choices, and profiting from the rising demand for natural, health-conscious beverages as people search for distinctive and useful herbal teas, which is growing the demand of the market in the coming years.
The pandan tea market is segmented based on form and distribution channel. Based on form, the market is segmented into loose leaves, powder, and tea bags. As per the distribution channel, the market is categorized into offline and online.
The tea bags category is expected to hold a major share of the global pandan tea market in 2023 because they are convenient and easy to use. More and more people like tea bags because they are portable, have a consistent taste, and are easy to make. This makes them a popular choice for drinking at home or on the go, which helps the market grow.
The online segment is projected to grow rapidly in the global pandan tea market due to more people wanting easy shopping, a bigger range of products, and quick access to pandan tea. Additionally, pandan tea sales are also growing online due to the rise of e-commerce platforms, targeted digital marketing, and home delivery choices.
The Asia Paicific pandan tea market is expected to report the maximum market share in revenue in the near future. It can be attributed to the region’s growing knowledge of its health benefits, rising demand for herbal and exotic teas, and strong wellness and self-care trends in the region, all driving demand for natural panda tea drinks. In addition, Europe is likely to grow rapidly in the global pandan tea market due to growing interest in natural health goods, knowledge of pandan tea’s benefits, substantial investment in eco-friendly tea drinks, stringent environmental regulations, and rising research and development driving industry expansion.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 292.3 Mn |
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Revenue Forecast In 2031 |
USD 514.5 Mn |
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Growth Rate CAGR |
CAGR of 7.5% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Mn and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Form and Distribution Channel |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
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Competitive Landscape |
Tsaa Laya, ETTE TEA COMPANY, My Blue Tea, Rishi Tea & Botanicals, FreshDrinkUS, Dilmah, Ceylon Tea Company PLC, T2 Tea, Zhejiang Chunli Tea Co., Ltd., WILD & TEA, Thienthanhtea Ltd. And Other Market Players |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Pandan Tea Market Snapshot
Chapter 4. Global Pandan Tea Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Form Estimates & Trend Analysis
5.1. by Form & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Form:
5.2.1. Loose Leaves
5.2.2. Powder
5.2.3. Tea Bags
Chapter 6. Market Segmentation 2: by Distribution Channel Estimates & Trend Analysis
6.1. by Distribution Channel & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Distribution Channel:
6.2.1. Offline
6.2.2. Online
Chapter 7. Pandan Tea Market Segmentation 3: Regional Estimates & Trend Analysis
7.1. North America
7.1.1. North America Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Form, 2023-2031
7.1.2. North America Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
7.1.3. North America Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
7.2. Europe
7.2.1. Europe Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Form, 2023-2031
7.2.2. Europe Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
7.2.3. Europe Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
7.3. Asia Pacific
7.3.1. Asia Pacific Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Form, 2023-2031
7.3.2. Asia Pacific Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
7.3.3. Asia Pacific Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
7.4. Latin America
7.4.1. Latin America Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Form, 2023-2031
7.4.2. Latin America Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
7.4.3. Latin America Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
7.5. Middle East & Africa
7.5.1. Middle East & Africa Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Form, 2023-2031
7.5.2. Middle East & Africa Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
7.5.3. Middle East & Africa Pandan Tea Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
Chapter 8. Competitive Landscape
8.1. Major Mergers and Acquisitions/Strategic Alliances
8.2. Company Profiles
8.2.1. Tsaa Laya
8.2.2. ETTE TEA COMPANY
8.2.3. My Blue Tea
8.2.4. Rishi Tea & Botanicals
8.2.5. FreshDrinkUS
8.2.6. Dilmah Ceylon Tea Company PLC
8.2.7. T2 Tea
8.2.8. Zhejiang Chunli Tea Co., Ltd.
8.2.9. WILD & TEA
8.2.10. Thienthanhtea Ltd.
Pandan Tea Market By Form-
Pandan Tea Market By Distribution Channel-
Pandan Tea Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
