Global Ready-to-Drinks (RTDs) Alcohol Market

Report ID : 1193 | Published : 2022-09-20 | Pages: 210 | Format: PDF/EXCEL

The Global Ready-to-Drinks (RTDs) Alcohol Market is valued at US$ 32.94 Bn in 2021, and it is expected to grow with a CAGR of 11.2% during a forecast period of 2022-2030. In recent years, the global alcoholic Ready-to-Drinks (RTDs) has witnessed momentous growth. There is a increased demand for RTD alcoholic beverages due to innovative and high quality, but convenient beverages range along with easy availability. More specifically, Premixed, generally fruit-flavored, and spirit-based low-alcohol soft drinks and premixed cocktails have grown in popularity across the globe. These drinks are known as alcohol based RTDs (Ready-to-Drinks (RTDs)) premixed in bottles or cans that contain an alcoholic beverage and a mixer.

The Ready-to-Drinks (RTDs) Alcohol market is expected to be driven by strong demand for flavored convenient and forms of alcoholic beverages and the increased adoption of reduced alcohol content beverages. Rising disposable income, growing health consciousness, and the easy availability of multinational brands have all contributed to a growth in RTD alcoholic beverage market. The market is further likely to be propelled by a shift in consumption patterns towards healthier drinks over the forecast period. New product development and the launch of new flavors and blends of premixed drinks are augmenting the market growth. In Jan 2021, Molson Coors Beverage Company announced a partnership with CKBG to deliver Superbird— a 100% blue agave tequila-based cocktail. The agreement represents Molson Coors' first entry into the premium Ready-to-Drinks (RTDs) (RTD) spirits category. The partnership represents Molson Coors’ expansion beyond beer, a move that has diversified its portfolio to include an expanding roster of wine and spirits, non-alcoholic beverages.

The Covid-19 outbreak, on the other hand, has transformed drinking patterns and boosted the alcohol eCommerce sector. With online sales of drinking alcohol taking place all around the world along with presence of beverage industry on online platform the eCommerce business is witnessing considerable growth.

The Ready-to-Drinks (RTDs) Alcohol market is segmented based on the type, distribution channel and region. By type, the market is categorized into Hard Kombucha, Hard Seltzers, Cocktails and Long Drinks, Flavored Alcoholic Beverages , Hard Coffee, Hard Tea, Wine Spritzers /Coolers, and Other Types. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Other Distribution Channels. Geographically, the market is studied across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Some of the key players operating in the Ready-to-Drinks (RTDs) Alcohol market are Anheuser-Busch InBev NV, Bacardi Limited, Carlsberg Breweries A/S, Suntory Holdings Limited, Brown-Forman, Heineken N.V., Diageo plc., Boston Beer Company, Manchester Drinks, Loverboy, Served hard seltzer, Wild Drum, White Claw, Carlsberg A/S, Nauti Seltzer, Oskar Blues, Truly Hard Seltzer Beverage Company, LLC, Henry Seltzer, Polar Beverages, Bon & Viv, GiG Hard Seltzer, Corona Seltzer, Founders Brewing Co., Lone River Beverage Company, MIKE'S HARD SELTZER, Molson Coors Beverage Company, Monster Beverage Corporation, Phusion Projects LLC, Sun King Brewing, Eau Pétillante Alcoolisée, Spoetzl Brewery, Blue Norther Hard Seltzer, Future/Proof, The Gambrinus Company, Jose Cuervo, NATRL Drinks, Anheuser-Busch InBev, Nude Beverages, Blue Norther, Natural Light, STËLZ, Bodega Bay Drink, SAVIS Craft Brewery, Austin Eastciders, Kombrewcha, GT’s, Boochcraft, KYLA (Full Sail Brewing), Flying Embers, Reed’s Inc., Wild Tonic, New Holland Brewing, Unity Vibration, June Shine, and others.

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Ready-to-Drinks (RTDs) Alcohol Market Snapshot

Chapter 4. Global Ready-to-Drinks (RTDs) Alcohol Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: By Type, Estimates & Trend Analysis

5.1. By Types, & Market Share, 2019 & 2030

5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2030 for the following By Types:

5.2.1. Hard Kombucha

5.2.1.1.  3 to 5 % Alcohol

5.2.1.2.  6 to 8 % Alcohol

5.2.1.3.  Others

5.2.2. Hard Seltzers

5.2.2.1.  1.0% to 4.9% Alcohol

5.2.2.2.  5.0% to 6.9% Alcohol

5.2.2.3.  Others

5.2.3. Cocktails and Long Drinks

5.2.4. Flavored Alcoholic Beverages

5.2.5. Hard Coffee

5.2.6. Hard Tea

5.2.7. Wine Spritzers/Coolers

5.2.8. Other Types

Chapter 6. Market Segmentation 2: By Distribution Channel Estimates & Trend Analysis

6.1. By Distribution Channels & Market Share, 2019 & 2030

6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2030 for the following By Distribution Channels

6.2.1. Hypermarkets & Supermarkets

6.2.2. Specialty Stores

6.2.3. Other Distribution Channels

Chapter 7. Ready-to-Drinks (RTDs) Alcohol Market Segmentation 3: Regional Estimates & Trend Analysis

7.1. North America

7.1.1. North America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) estimates and forecasts By Types, 2019-2030

7.1.2. North America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) estimates and forecasts By Distribution Channels, 2019-2030

7.1.3. North America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

7.2. Europe

7.2.1. Europe Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Types, 2019-2030

7.2.2. Europe Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Distribution Channels, 2019-2030

7.2.3. Europe Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

7.3. Asia Pacific

7.3.1. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Types, 2019-2030

7.3.2. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Distribution Channels, 2019-2030

7.3.3. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

7.4. Latin America

7.4.1. Latin America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Types, (US$ Million) 2019-2030

7.4.2. Latin America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Distribution Channels, (US$ Million) 2019-2030

7.4.3. Latin America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

7.5. Middle East & Africa

7.5.1. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Types, (US$ Million) 2019-2030

7.5.2. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Distribution Channels, (US$ Million) 2019-2030

7.5.3. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

Chapter 8. Competitive Landscape

8.1. Major Mergers and Acquisitions/Strategic Alliances

8.2. Company Profiles

8.2.1. Anheuser-Busch InBev NV

8.2.2. Bacardi Limited

8.2.3. Beam- Suntory

8.2.4. Suntory Holdings Limited

8.2.5. Brown-Forman

8.2.6. Heineken N.V.

8.2.7. Diageo plc.

8.2.8. Boston Beer Company

8.2.9. Molson Coors Brewing Company

8.2.10. Manchester Drinks

8.2.11. Loverboy

8.2.12. Served hard seltzer

8.2.13. Wild Drum

8.2.14. White Claw

8.2.15. Carlsberg A/S

8.2.16. Nauti Seltzer

8.2.17. Oskar Blues

8.2.18. Truly Hard Seltzer Beverage Company, LLC

8.2.19. Henry Seltzer

8.2.20. Polar Beverages

8.2.21. Bon & Viv

8.2.22. GiG Hard Seltzer

8.2.23. Corona Seltzer

8.2.24. Founders Brewing Co.

8.2.25. Lone River Beverage Company

8.2.26. MIKE'S HARD SELTZER

8.2.27. Molson Coors Beverage Company

8.2.28. Monster Beverage Corporation

8.2.29. Phusion Projects LLC

8.2.30. Sun King Brewing

8.2.31. Eau Pétillante Alcoolisée

8.2.32. Spoetzl Brewery

8.2.33. Blue Norther Hard Seltzer

8.2.34. Future/Proof

8.2.35. The Gambrinus Company

8.2.36. Jose Cuervo

8.2.37. NATRL Drinks

8.2.38. Anheuser-Busch InBev

8.2.39. Nude Beverages

8.2.40. Blue Norther

8.2.41. Natural Light

8.2.42. STËLZ

8.2.43. Bodega Bay Drink

8.2.44. SAVIS Craft Brewery

8.2.45. Austin Eastciders

8.2.46. Kombrewcha, GT’s

8.2.47. Boochcraft, KYLA (Full Sail Brewing)

8.2.48. Flying Embers

8.2.49. Reed’s Inc.

8.2.50. Wild Tonic

8.2.51. New Holland Brewing

8.2.52. Unity Vibration

8.2.53. June Shine

8.2.54. Other Prominent Players

Global Ready-to-Drinks (RTDs) Alcohol Market, by Type, 2019-2030 (Value US$ Mn)

  • Hard Kombucha
    • 3 to 5 % Alcohol
    • 6 to 8 % Alcohol
    • Others
  • Hard Seltzers
    • 0% to 4.9% Alcohol
    • 0% to 6.9% Alcohol
    • Others
  • Cocktails and Long Drinks
  • Flavored Alcoholic Beverages
  • Hard Coffee
  • Hard Tea
  • Wine Spritzers/Coolers
  • Sake RTDs
  • Other Types

Global Ready-to-Drinks (RTDs) Alcohol Market, by Distribution Channel, 2019-2030 (Value US$ Mn)

  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Other Distribution Channels

Global Ready-to-Drinks (RTDs) Alcohol Market, by Region, 2019-2030 (Value US$ Mn)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

North America Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • U.S.
  • Canada

Europe Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe

Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • India
  • China
  • Japan
  • South Korea
  • Australia & New Zealand

Latin America Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Landscape

  • Company Overview
  • Financial Performance
  • Key Development

Latest Strategic Developments

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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US$ 32.94 Bn in 2021

CAGR of 11.2% during a forecast period of 2022-2030

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