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Global Ready-to-Drinks (RTDs) Alcohol Market

Ready-to-Drinks (RTDs) Alcohol Market Size, Share & Trends Analysis Report By Type, By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Other Distribution Channels), By Region, And Segment Forecasts, 2023-2031

Report ID : 1193 | Published : 2024-05-29 | Pages: 190 | Format: PDF/EXCEL

The Ready-to-Drinks (RTDs) Alcohol Market Size is valued at 36.52 Billion in 2022 and is predicted to reach 97.82 Billion by the year 2031 at an 11.7 % CAGR during the forecast period for 2023-2031.

Key Industry Insights & Findings from the Report:

  • Changing consumer preferences are propelling the growth of the market.
  • An entry of innovative flavors and ingredients is reshaping the market, catering to diverse consumer preferences, and driving its growth.
  • North America dominated the market and accounted for a global revenue share in 2023.
  • Growing consumer awareness & interest in health and wellness drives a shift towards non-alcoholic or low-alcohol alternatives, challenging RTD alcoholic beverages.

Ready-to-Drinks (RTDs) Alcohol Market

In recent years, the global alcoholic Ready-to-Drinks (RTDs) has witnessed momentous growth. There is a increased demand for RTD alcoholic beverages due to innovative and high quality, but convenient beverages range along with easy availability. More specifically, Premixed, generally fruit-flavored, and spirit-based low-alcohol soft drinks and premixed cocktails have grown in popularity across the globe. These drinks are known as alcohol based RTDs (Ready-to-Drinks (RTDs)) premixed in bottles or cans that contain an alcoholic beverage and a mixer.

The Ready-to-Drinks (RTDs) Alcohol market is expected to be driven by strong demand for flavored convenient and forms of alcoholic beverages and the increased adoption of reduced alcohol content beverages. Rising disposable income, growing health consciousness, and the easy availability of multinational brands have all contributed to a growth in RTD alcoholic beverage market. The market is further likely to be propelled by a shift in consumption patterns towards healthier drinks over the forecast period. New product development and the launch of new flavors and blends of premixed drinks are augmenting the market growth. In Jan 2021, Molson Coors Beverage Company announced a partnership with CKBG to deliver Superbird— a 100% blue agave tequila-based cocktail. The agreement represents Molson Coors' first entry into the premium Ready-to-Drinks (RTDs) (RTD) spirits category. The partnership represents Molson Coors’ expansion beyond beer, a move that has diversified its portfolio to include an expanding roster of wine and spirits, non-alcoholic beverages.

The Covid-19 outbreak, on the other hand, has transformed drinking patterns and boosted the alcohol eCommerce sector. With online sales of drinking alcohol taking place all around the world along with presence of beverage industry on online platform the eCommerce business is witnessing considerable growth.

Competitive Landscape

Some Of The Key Players In The Ready-to-Drinks (RTDs) Alcohol Market:

  • Anheuser-Busch InBev NV,
  • Bacardi Limited,
  • Carlsberg Breweries A/S,
  • Suntory Holdings Limited,
  • Brown-Forman,
  • Heineken N.V.,
  • Diageo plc.,
  • Boston Beer Company,
  • Manchester Drinks,
  • Loverboy,
  • Served hard seltzer,
  • Wild Drum,
  • White Claw,
  • Carlsberg A/S,
  • Nauti Seltzer,
  • Oskar Blues,
  • Truly Hard Seltzer Beverage Company, LLC,
  • Henry Seltzer,
  • Polar Beverages,
  • Bon & Viv,
  • GiG Hard Seltzer,
  • Corona Seltzer,
  • Founders Brewing Co.,
  • Lone River Beverage Company,
  • MIKE'S HARD SELTZER,
  • Molson Coors Beverage Company,
  • Monster Beverage Corporation,
  • Phusion Projects LLC,
  • Sun King Brewing,
  • Eau Pétillante Alcoolisée,
  • Spoetzl Brewery,
  • Blue Norther Hard Seltzer,
  • Future/Proof,
  • The Gambrinus Company,
  • Jose Cuervo,
  • NATRL Drinks,
  • Anheuser-Busch InBev,
  • Nude Beverages,
  • Blue Norther,
  • Natural Light,
  • STËLZ,
  • Bodega Bay Drink,
  • SAVIS Craft Brewery,
  • Austin Eastciders,
  • Kombrewcha,
  • GT’s, Boochcraft,
  • KYLA (Full Sail Brewing),
  • Flying Embers,
  • Reed’s Inc.,
  • Wild Tonic,
  • New Holland Brewing,
  • Unity Vibration,
  • June Shine,
  • Other Market Players

Market Segmentation

The Ready-to-Drinks (RTDs) Alcohol market is segmented based on the type, distribution channel and region. By type, the market is categorized into Hard Kombucha, Hard Seltzers, Cocktails and Long Drinks, Flavored Alcoholic Beverages , Hard Coffee, Hard Tea, Wine Spritzers /Coolers, and Other Types. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Other Distribution Channels. Geographically, the market is studied across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Recent Developments:

  • In March 2024, Anheuser-Busch InBev and PepsiCo have introduced Svns Hard 7Up, a new alcoholic beverage, in the Canadian market. The alliance sought to access a rapidly growing market niche and adapted to changing customer tastes.

The Ready-to-Drinks (RTDs) Alcohol Market Report Scope

Report Attribute

Specifications

Market Size Value In 2022

USD 36.52 Billion

Revenue Forecast In 2031

USD 97.82 Billion

Growth Rate CAGR

CAGR of 11.7 % from 2023 to 2031

Quantitative Units

Representation of revenue in US$ Billion and CAGR from 2023 to 2031

Historic Year

2019 to 2022

Forecast Year

2023-2031

Report Coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments Covered

By Type, By Distribution Channel

Regional Scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country Scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia

Competitive Landscape

Anheuser-Busch InBev NV, Bacardi Limited, Carlsberg Breweries A/S, Suntory Holdings Limited, Brown-Forman, Heineken N.V., Diageo plc., Boston Beer Company, Manchester Drinks, Loverboy, Served hard seltzer, Wild Drum, White Claw, Carlsberg A/S, Nauti Seltzer, Oskar Blues, Truly Hard Seltzer Beverage Company, LLC, Henry Seltzer, Polar Beverages, Bon & Viv, GiG Hard Seltzer, Corona Seltzer, Founders Brewing Co., Lone River Beverage Company, MIKE'S HARD SELTZER, Molson Coors Beverage Company, Monster Beverage Corporation, Phusion Projects LLC, Sun King Brewing, Eau Pétillante Alcoolisée, Spoetzl Brewery, Blue Norther Hard Seltzer, Future/Proof, The Gambrinus Company, Jose Cuervo, NATRL Drinks, Anheuser-Busch InBev, Nude Beverages, Blue Norther, Natural Light, STËLZ, Bodega Bay Drink, SAVIS Craft Brewery, Austin Eastciders, Kombrewcha, GT’s, Boochcraft, KYLA (Full Sail Brewing), Flying Embers, Reed’s Inc., Wild Tonic, New Holland Brewing, Unity Vibration, June Shine, and others.

Customization Scope

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Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Ready-to-Drinks (RTDs) Alcohol Market Snapshot

Chapter 4. Global Ready-to-Drinks (RTDs) Alcohol Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: By Type, Estimates & Trend Analysis

5.1. By Types, & Market Share, 2019 & 2030

5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2030 for the following By Types:

5.2.1. Hard Kombucha

5.2.1.1.  3 to 5 % Alcohol

5.2.1.2.  6 to 8 % Alcohol

5.2.1.3.  Others

5.2.2. Hard Seltzers

5.2.2.1.  1.0% to 4.9% Alcohol

5.2.2.2.  5.0% to 6.9% Alcohol

5.2.2.3.  Others

5.2.3. Cocktails and Long Drinks

5.2.4. Flavored Alcoholic Beverages

5.2.5. Hard Coffee

5.2.6. Hard Tea

5.2.7. Wine Spritzers/Coolers

5.2.8. Other Types

Chapter 6. Market Segmentation 2: By Distribution Channel Estimates & Trend Analysis

6.1. By Distribution Channels & Market Share, 2019 & 2030

6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2030 for the following By Distribution Channels

6.2.1. Hypermarkets & Supermarkets

6.2.2. Specialty Stores

6.2.3. Other Distribution Channels

Chapter 7. Ready-to-Drinks (RTDs) Alcohol Market Segmentation 3: Regional Estimates & Trend Analysis

7.1. North America

7.1.1. North America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) estimates and forecasts By Types, 2019-2030

7.1.2. North America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) estimates and forecasts By Distribution Channels, 2019-2030

7.1.3. North America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

7.2. Europe

7.2.1. Europe Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Types, 2019-2030

7.2.2. Europe Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Distribution Channels, 2019-2030

7.2.3. Europe Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

7.3. Asia Pacific

7.3.1. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Types, 2019-2030

7.3.2. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Distribution Channels, 2019-2030

7.3.3. Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

7.4. Latin America

7.4.1. Latin America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Types, (US$ Million) 2019-2030

7.4.2. Latin America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Distribution Channels, (US$ Million) 2019-2030

7.4.3. Latin America Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

7.5. Middle East & Africa

7.5.1. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Types, (US$ Million) 2019-2030

7.5.2. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) By Distribution Channels, (US$ Million) 2019-2030

7.5.3. Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market revenue (US$ Million) by country, 2019-2030

Chapter 8. Competitive Landscape

8.1. Major Mergers and Acquisitions/Strategic Alliances

8.2. Company Profiles

8.2.1. Anheuser-Busch InBev NV

8.2.2. Bacardi Limited

8.2.3. Beam- Suntory

8.2.4. Suntory Holdings Limited

8.2.5. Brown-Forman

8.2.6. Heineken N.V.

8.2.7. Diageo plc.

8.2.8. Boston Beer Company

8.2.9. Molson Coors Brewing Company

8.2.10. Manchester Drinks

8.2.11. Loverboy

8.2.12. Served hard seltzer

8.2.13. Wild Drum

8.2.14. White Claw

8.2.15. Carlsberg A/S

8.2.16. Nauti Seltzer

8.2.17. Oskar Blues

8.2.18. Truly Hard Seltzer Beverage Company, LLC

8.2.19. Henry Seltzer

8.2.20. Polar Beverages

8.2.21. Bon & Viv

8.2.22. GiG Hard Seltzer

8.2.23. Corona Seltzer

8.2.24. Founders Brewing Co.

8.2.25. Lone River Beverage Company

8.2.26. MIKE'S HARD SELTZER

8.2.27. Molson Coors Beverage Company

8.2.28. Monster Beverage Corporation

8.2.29. Phusion Projects LLC

8.2.30. Sun King Brewing

8.2.31. Eau Pétillante Alcoolisée

8.2.32. Spoetzl Brewery

8.2.33. Blue Norther Hard Seltzer

8.2.34. Future/Proof

8.2.35. The Gambrinus Company

8.2.36. Jose Cuervo

8.2.37. NATRL Drinks

8.2.38. Anheuser-Busch InBev

8.2.39. Nude Beverages

8.2.40. Blue Norther

8.2.41. Natural Light

8.2.42. STËLZ

8.2.43. Bodega Bay Drink

8.2.44. SAVIS Craft Brewery

8.2.45. Austin Eastciders

8.2.46. Kombrewcha, GT’s

8.2.47. Boochcraft, KYLA (Full Sail Brewing)

8.2.48. Flying Embers

8.2.49. Reed’s Inc.

8.2.50. Wild Tonic

8.2.51. New Holland Brewing

8.2.52. Unity Vibration

8.2.53. June Shine

8.2.54. Other Prominent Players

Market Segmentation Of Ready-to-Drinks (RTDs) Alcohol Market

Global Ready-to-Drinks (RTDs) Alcohol Market, by Type, 2019-2030 (Value US$ Mn)

  • Hard Kombucha
    • 3 to 5 % Alcohol
    • 6 to 8 % Alcohol
    • Others
  • Hard Seltzers
    • 0% to 4.9% Alcohol
    • 0% to 6.9% Alcohol
    • Others
  • Cocktails and Long Drinks
  • Flavored Alcoholic Beverages
  • Hard Coffee
  • Hard Tea
  • Wine Spritzers/Coolers
  • Sake RTDs
  • Other Types

Ready-to-Drinks (RTDs) Alcohol Market

Global Ready-to-Drinks (RTDs) Alcohol Market, by Distribution Channel, 2019-2030 (Value US$ Mn)

  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Other Distribution Channels

Global Ready-to-Drinks (RTDs) Alcohol Market, by Region, 2019-2030 (Value US$ Mn)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

North America Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • U.S.
  • Canada

Europe Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe

Asia Pacific Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • India
  • China
  • Japan
  • South Korea
  • Australia & New Zealand

Latin America Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa Ready-to-Drinks (RTDs) Alcohol Market, by Country, 2019-2030 (Value US$ Mn)

  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Landscape

  • Company Overview
  • Financial Performance
  • Key Development

Latest Strategic Developments

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

Who are the Key Players in the Global Ready-to-Drinks (RTDs) Alcohol Market?

The Ready-to-Drinks (RTDs) Alcohol Market Size is valued at 36.52 Billion in 2022 and is predicted to reach 97.82 Billion by the year 2031

The Ready-to-Drinks (RTDs) Alcohol Market is expected to grow at an 11.7 % CAGR during the forecast period for 2023-2031.

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