Ready-to-Drinks (RTDs) Alcohol Market Size, Share and Forecast 2026 to 2035

Global Ready-to-Drinks (RTDs) Alcohol Market Size is valued at USD 44.20 Billion in 2025 and is predicted to reach USD 129.79 Billion by the year 2035 at an 11.5% CAGR during the forecast period for 2026 to 2035.

Ready-to-Drinks (RTDs) Alcohol Market Size, Share & Trends Analysis Report By Product Type (Hard Seltzers, Cocktails/Long Drinks, Flavored Alcoholic Beverages (FABs), Hard Kombucha, Hard Tea, Hard Coffee, Wine Spritzers/Coolers, Other), By Alcohol Content (ABV) (Low-Alcohol (1.0% 7.0% ABV), High-Alcohol (>7.0% ABV) ), By Packaging Type (Cans, Bottles, Cartons/Tetra Packs, Other), By Flavor Profile, By Distribution Channel, By Region, And Segment Forecasts, 2026 to 2035.

Key Industry Insights & Findings from the Report:

• Changing consumer preferences are propelling the growth of the market.
• An entry of innovative flavors and ingredients is reshaping the market, catering to diverse consumer preferences, and driving its growth.
• North America dominated the market and accounted for a global revenue share in 2024.
• Growing consumer awareness & interest in health and wellness drives a shift towards non-alcoholic or low-alcohol alternatives, challenging RTD alcoholic beverages.

In recent years, the global alcoholic Ready-to-Drinks (RTDs) has witnessed momentous growth. There is a increased demand for RTD alcoholic beverages due to innovative and high quality, but convenient beverages range along with easy availability. More specifically, Premixed, generally fruit-flavored, and spirit-based low-alcohol soft drinks and premixed cocktails have grown in popularity across the globe. These drinks are known as alcohol based RTDs (Ready-to-Drinks (RTDs)) premixed in bottles or cans that contain an alcoholic beverage and a mixer.

The Ready-to-Drinks (RTDs) Alcohol market is expected to be driven by strong demand for flavored convenient and forms of alcoholic beverages and the increased adoption of reduced alcohol content beverages. Rising disposable income, growing health consciousness, and the easy availability of multinational brands have all contributed to a growth in RTD alcoholic beverage market. The market is further likely to be propelled by a shift in consumption patterns towards healthier drinks over the forecast period. New product development and the launch of new flavors and blends of premixed drinks are augmenting the market growth. In Jan 2021, Molson Coors Beverage Company announced a partnership with CKBG to deliver Superbird— a 100% blue agave tequila-based cocktail. The agreement represents Molson Coors' first entry into the premium Ready-to-Drinks (RTDs) (RTD) spirits category. The partnership represents Molson Coors’ expansion beyond beer, a move that has diversified its portfolio to include an expanding roster of wine and spirits, non-alcoholic beverages.

The Covid-19 outbreak, on the other hand, has transformed drinking patterns and boosted the alcohol eCommerce sector. With online sales of drinking alcohol taking place all around the world along with presence of beverage industry on online platform the eCommerce business is witnessing considerable growth.

Competitive Landscape

Some Of The Key Players In The Ready-to-Drinks (RTDs) Alcohol Market:

• Anheuser-Busch InBev NV,
• Bacardi Limited,
• Carlsberg Breweries A/S,
• Suntory Holdings Limited,
• Brown-Forman,
• Heineken N.V.,
• Diageo plc.,
• Boston Beer Company,
• Manchester Drinks,
• Loverboy,
• Served hard seltzer,
• Wild Drum,
• White Claw,
• Carlsberg A/S,
• Nauti Seltzer,
• Oskar Blues,
• Truly Hard Seltzer Beverage Company, LLC,
• Henry Seltzer,
• Polar Beverages,
• Bon & Viv,
• GiG Hard Seltzer,
• Corona Seltzer,
• Founders Brewing Co.,
• Lone River Beverage Company,
• MIKE'S HARD SELTZER,
• Molson Coors Beverage Company,
• Monster Beverage Corporation,
• Phusion Projects LLC,
• Sun King Brewing,
• Eau Pétillante Alcoolisée,
• Spoetzl Brewery,
• Blue Norther Hard Seltzer,
• Future/Proof,
• The Gambrinus Company,
• Jose Cuervo,
• NATRL Drinks,
• Anheuser-Busch InBev,
• Nude Beverages,
• Blue Norther,
• Natural Light,
• STËLZ,
• Bodega Bay Drink,
• SAVIS Craft Brewery,
• Austin Eastciders,
• Kombrewcha,
• GT’s, Boochcraft,
• KYLA (Full Sail Brewing),
• Flying Embers,
• Reed’s Inc.,
• Wild Tonic,
• New Holland Brewing,
• Unity Vibration,
• June Shine,
• Other Market Players

Market Segmentation

The ready-to-drink (RTDS) alcohol market is categorized into product type, product, alcohol content, packaging type, flavor profile, and distribution channel. As per the product type, the market consists of hard seltzers, cocktails/long drinks, flavored alcoholic beverages (FABs), hard kombucha, hard tea, hard coffee, wine, spritzers/coolers, and other products. based on alcohol content (ABV), the market is divided into low-alcohol (1.0%–7.0% ABV), high-alcohol (>7.0% ABV). Based on packaging type, the market is divided into cans, bottles, cartons/tetra packs, and other. Based on flavor profile, the market is divided into fruit-based, cocktail-inspired, herb/botanical, exotic/custom, and other.  According to the distribution channel segment, the market includes consumer off-trade, on-trade. Geographically, the market is studied across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Recent Developments:

• In March 2024, Anheuser-Busch InBev and PepsiCo have introduced Svns Hard 7Up, a new alcoholic beverage, in the Canadian market. The alliance sought to access a rapidly growing market niche and adapted to changing customer tastes.

The Ready-to-Drinks (RTDs) Alcohol Market Report Scope