The Plant Based Sweeteners Market Size is valued at 2.88 Billion in 2023 and is predicted to reach 4.75 Billion by the year 2031 at an 6.68 % CAGR during the forecast period for 2024-2031.
Key Industry Insights & Findings from the Report:
A natural sweetener called a "plant-based sweetener" is typically made from the leaves or fruits of plants. There are many different natural sweeteners available on the market due to the incredible diversity of plants around the globe. Various organically derived sweeteners enable consumers and formulators to increase flavour while minimizing sugar consumption. One of the key reasons driving the expansion of the global plant-based sweetener market is the rising demand for low- or zero-calorie organically derived ingredients used in foods and beverages, as well as the concern for leading a healthy lifestyle among the global population. People are turning toward easily recognizable, naturally derived foods in their diets rather than foods with intricate names or concoctions made in a lab as better alternatives to sugar.
In addition, there is a rising demand for plant-based sweeteners due to continuous global food trends, product developments in the food and beverage industry, and an increase in the usage of natural goods made from plants. The certification of various sweeteners by regulatory authorities worldwide verifying that they are safe for human consumption, as well as the increased demand for low-calorie sweeteners, are other reasons why the market for plant-based sweeteners is anticipated to expand rapidly.
The Plant-Based Sweeteners market is segmented on type, form, distribution channel, application and end-use. Based on type, the market is segmented into Stevia, Monk Fruit Sugar, Sorbitol, Xylitol, Yacon, Molasses, Agave, Lucuma fruit Sugar and Others. Based on form, the Plant Based Sweeteners are segmented into Crystal, Liquid and Powder. Based on distribution channels, the market is segmented into E-Commerce Stores and Retail Stores. Based on application, the market is segmented into Beverages, Bakery, Confectionary, Ice-creams, Desserts, Fruit Processing and Others. Based on end-use, the market is segmented into Food & Beverage, Pharmaceutical and Others.
The stevia category dominated the market over the forecast period. The stevia plant's leaves create powdered and liquid stevia, a natural sweetener that represents natural sweetening globally. In addition, stevia, one of the most popular alternative sweeteners available, is up to 300 times sweeter than regular sugar while containing neither carbohydrates nor calories nor artificial additives. Another great benefit of stevia is that it is sweeter than monk fruit and table sugar. Additionally, stevia is employed in small amounts in formulations and produces the same outcomes, which has a good effect on the market presence of stevia and propels the expansion of this industry's revenue.
The powder segment is anticipated to post a swift revenue growth rate during the projection period. Natural sweetener powder provides a high level of sweetness and is simple to use and store. It is often used in the beverage industry as a natural sweetener and offers benefits, including managing diabetes and a person's weight. It is also a herbal supplement and non-nutritive sweetener because it has extremely few or no calories, which helps with weight loss.
The North America Plant Based Sweeteners market is expected to register the highest market share in revenue in the near future due to developments in the technology of plant-based sweeteners. Due to the sweet tooth of Americans, obesity and other health issues are now more common. Artificial sweeteners might lower calories to address these issues, but studies have unambiguously demonstrated that they can cause weight gain, brain tumors, bladder cancer, and other health hazards. This is causing the market in this region to develop in terms of revenue while raising consumer knowledge of artificial sweeteners. In addition, Europe is projected to grow rapidly in the global Plant Based Sweeteners market because of the increase in popularity of sugar-free Ready-To-Drink (RTD) protein drinks, carbonated soft drinks, energy drinks, flavoured waters, water boosters, sports nutrition, recovery drinks, hard seltzers, coffee drinks, and nutritional supplements. For companies delivering cutting-edge solutions, this is generating significant income prospects. The market in this region is also experiencing revenue growth due to the growing demand for natural sweeteners with clean labels.
| Report Attribute | Specifications |
| Market Size Value In 2023 | USD 2.88 Billion |
| Revenue Forecast In 2031 | USD 4.75 Billion |
| Growth Rate CAGR | CAGR of 6.68 % from 2024 to 2031 |
| Quantitative Units | Representation of revenue in US$ Billion and CAGR from 2024 to 2031 |
| Historic Year | 2019 to 2023 |
| Forecast Year | 2024-2031 |
| Report Coverage | The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
| Segments Covered | Type, Form, Distribution Channel, Application, End-Use |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia |
| Competitive Landscape | Cargill Incorporated, Archer Daniels Midland Company (ADM), Ingredion, DuPont, Roquetee Freres, Pyure Brands LLC., Steviahubindia, Fooditive Group, Foodchem International Corporation, Evolva, Wisdom Natural Brands, GLG Life Tech Corp., and MacAndrews & Forbes Incorporated. |
| Customization Scope | Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
| Pricing And Available Payment Methods | Explore pricing alternatives that are customized to your particular study requirements. |
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This study employed a multi-step, mixed-method research approach that integrates:
This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.
Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.
Secondary data for the market study was gathered from multiple credible sources, including:
These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.
Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.
Primary interviews for this study involved:
Interviews were conducted via:
Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.
All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.
The data validation process included:
This ensured that the dataset used for modelling was clean, robust, and reliable.
The bottom-up approach involved aggregating segment-level data, such as:
This method was primarily used when detailed micro-level market data were available.
The top-down approach used macro-level indicators:
This approach was used for segments where granular data were limited or inconsistent.
To ensure accuracy, a triangulated hybrid model was used. This included:
This multi-angle validation yielded the final market size.
Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.
Given inherent uncertainties, three scenarios were constructed:
Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.