The market size of the Global Liquid Make-up Market in the year 2021 is valued at 7.30 billion and is predicted to reach 12.21 billion by the year 2030 at an 6.04% CAGR during the forecast period.
Makeup, commonly referred to as color cosmetics, is a phrase used to describe cosmetic products applied to the body to improve certain body parts, primarily the face, eyes, fingernails, and toenails. Sustainable beauty products will be introduced by manufacturers thanks to product innovation, manufacturer involvement in R&D, and the growing popularity of ingredients with natural origins. Consumer purchasing habits have changed to favor organic, and natural goods as awareness of the dangers of chemical substances to their health and the environment has grown. Additionally, sustainability is now a top priority across all businesses. Customers pay closer attention to what they put on their bodies and skin. They are switching to healthy makeup. The rising participation of women in the workforce and the heightened physical appearance sensitivity among millennial clients worldwide are driving the market expansion for the product. Due to the influence of social media and the growing selfie trend, particularly among young people, consumer interest in face cosmetic products has surged. The market's expansion has also been assisted by manufacturers' ongoing product advancements and active marketing. The market is primarily driven by rising consumer disposable income per capita, interest in personal cleanliness, and increasing body image concerns.
The liquid makeup market is segmented on the type, distributional channel and end users. The market is segmented based on type: foundation, eye products, concealer, lip products, and others. Based on distributional channels, the Liquid Make-Up market is segmented into specialty stores, exclusive stores, online, hypermarkets & supermarkets and others. Based on end-use, the liquid makeup market is segmented into individual, fashion & entertainment industries and salons & parlours.
Based on the product, the foundation's segment is a major contributor to the liquid makeup market.
The market's leading segment is the foundation. The Maybelline Superstay Full Coverage Foundation, a highly pigmented foundation, uses saturated color pigments to provide concentrated coverage. The product provides a beautiful, full-coverage finish that can last the entire day while being lightweight and durable. Additionally, these items come in various coverage options, including sheer, medium, full, and HD Customers frequently consider these aspects, which have recently become more well-liked due to their suitability for those with oily, dry, and mixed skin types. Using liquid foundations can even out skin tone and hide scars and blemishes.
The online segment witnessed growth at a rapid rate.
The online segment grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. The most well-known marketplaces, like eBay and Amazon, provide a wide range of product categories with excellent discounts, possibilities for cash-on-delivery, and simple return policies. Customers look for good-value products that represent their personalities and lives. Consumer preference for online shopping has increased due to the widespread use of the internet in developing nations like China and India. As a result, significant market players are quickly developing their online platforms. Furthermore, emerging markets present attractive chances for international companies to break into the unexplored market as consumer behaviours change, spending power increases, and cities become more developed.
The North American liquid makeup market holds a significant regional revenue share.
The North American liquid makeup market is expected to register the highest market share in revenue shortly. Due to increased public awareness of organic products and the negative impacts of chemical compounds, most chemical-free liquid cosmetics products are used in the United States. The demand for multipurpose beauty products with quick application times is projected to fuel the rising demand for high-end and luxurious beauty products. In addition, Asia Pacific is projected to proliferate in the global Liquid Makeup market. The area offers opportunities for expansion and innovation in liquid makeup products. Brands are emphasizing ambassador marketing via celebrities and influencers. Celebrities and social media content producers have a sizable fan base that influences younger people and helps drive sales.
Some major key players in the Liquid Make-Up market are Shiseido Co., Ltd., FENTY BEAUTY, Benefit Cosmetics LLC, Estée Lauder Inc., Dior, L’Oreal Paris, The Avon Company, KIKO USA, Inc. (KIKO MILANO), HUDA BEAUTY. e.l.f. Beauty, Inc, etc