The Global Liquid Make-Up Market Size is valued at 8.10 billion in 2023 and is predicted to reach 13.64 billion by the year 2031 at a 6.81% CAGR during the forecast period for 2024-2031.
Makeup, commonly referred to as color cosmetics, is a phrase used to describe cosmetic products applied to the body to improve certain body parts, primarily the face, eyes, fingernails, and toenails. Sustainable beauty products will be introduced by manufacturers thanks to product innovation, manufacturer involvement in R&D, and the growing popularity of ingredients with natural origins. Consumer purchasing habits have changed to favor organic, and natural goods as awareness of the dangers of chemical substances to their health and the environment has grown. Additionally, sustainability is now a top priority across all businesses. Customers pay closer attention to what they put on their bodies and skin. They are switching to healthy makeup.
The rising participation of women in the workforce and the heightened physical appearance sensitivity among millennial clients worldwide are driving the market expansion for the product. Due to the influence of social media and the growing selfie trend, particularly among young people, consumer interest in face cosmetic products has surged. The market's expansion has also been assisted by manufacturers' ongoing product advancements and active marketing. The market is primarily driven by rising consumer disposable income per capita, interest in personal cleanliness, and increasing body image concerns.
The liquid makeup market is segmented on the type, distributional channel and end users. The market is segmented based on type: foundation, eye products, concealer, lip products, and others. Based on distributional channels, the Liquid Make-Up market is segmented into specialty stores, exclusive stores, online, hypermarkets & supermarkets and others. Based on end-use, the liquid makeup market is segmented into individual, fashion & entertainment industries and salons & parlours.
The market's leading segment is the foundation. The Maybelline Superstay Full Coverage Foundation, a highly pigmented foundation, uses saturated color pigments to provide concentrated coverage. The product provides a beautiful, full-coverage finish that can last the entire day while being lightweight and durable. Additionally, these items come in various coverage options, including sheer, medium, full, and HD Customers frequently consider these aspects, which have recently become more well-liked due to their suitability for those with oily, dry, and mixed skin types. Using liquid foundations can even out skin tone and hide scars and blemishes.
The online segment grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. The most well-known marketplaces, like eBay and Amazon, provide a wide range of product categories with excellent discounts, possibilities for cash-on-delivery, and simple return policies. Customers look for good-value products that represent their personalities and lives. Consumer preference for online shopping has increased due to the widespread use of the internet in developing nations like China and India. As a result, significant market players are quickly developing their online platforms. Furthermore, emerging markets present attractive chances for international companies to break into the unexplored market as consumer behaviours change, spending power increases, and cities become more developed.
The North American liquid makeup market is expected to register the highest market share in revenue shortly. Due to increased public awareness of organic products and the negative impacts of chemical compounds, most chemical-free liquid cosmetics products are used in the United States. The demand for multipurpose beauty products with quick application times is projected to fuel the rising demand for high-end and luxurious beauty products. In addition, Asia Pacific is projected to proliferate in the global Liquid Makeup market. The area offers opportunities for expansion and innovation in liquid makeup products. Brands are emphasizing ambassador marketing via celebrities and influencers. Celebrities and social media content producers have a sizable fan base that influences younger people and helps drive sales.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 8.10 billion |
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Revenue Forecast In 2031 |
USD 13.64 billion |
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Growth Rate CAGR |
CAGR of 6.81% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Billion and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
Type, Distribution Channel, End-User |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia |
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Competitive Landscape |
Shiseido Co., Ltd., FENTY BEAUTY, Benefit Cosmetics LLC, Estée Lauder Inc., Dior, L’Oreal Paris, The Avon Company, KIKO USA, Inc. (KIKO MILANO), HUDA BEAUTY. e.l.f. Beauty, Inc, etc. |
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Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Liquid Make-Up Market Snapshot
Chapter 4. Global Liquid Make-Up Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis
5.1. by Product Type & Market Share, 2023 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2022 to 2031 for the following by Product Type:
5.2.1. Foundation
5.2.2. Eye Products
5.2.3. Concealer
5.2.4. Lip Products
5.2.5. Others
Chapter 6. Market Segmentation 2: by Distribution Channel Estimates & Trend Analysis
6.1. by Distribution Channel & Market Share, 2023 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2022 to 2031 for the following by Distribution Channel:
6.2.1. Specialty Stores
6.2.2. Exclusive Stores
6.2.3. Online
6.2.4. Hypermarkets & Supermarkets
6.2.5. Others
Chapter 7. Market Segmentation 3: by End User Estimates & Trend Analysis
7.1. by End User & Market Share, 2023 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2022 to 2031 for the following by End User:
7.2.1. Individual
7.2.2. Fashion & Entertainment Industry
7.2.3. Salons & Parlor
Chapter 8. Liquid Make-Up Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. North America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
8.1.2. North America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
8.1.3. North America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2023-2031
8.1.4. North America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
8.2. Europe
8.2.1. Europe Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
8.2.2. Europe Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
8.2.3. Europe Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2023-2031
8.2.4. Europe Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
8.3. Asia Pacific
8.3.1. Asia Pacific Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
8.3.2. Asia Pacific Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
8.3.3. Asia-Pacific Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2023-2031
8.3.4. Asia Pacific Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
8.4. Latin America
8.4.1. Latin America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
8.4.2. Latin America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
8.4.3. Latin America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2023-2031
8.4.4. Latin America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
8.5. Middle East & Africa
8.5.1. Middle East & Africa Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
8.5.2. Middle East & Africa Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
8.5.3. Middle East & Africa Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2023-2031
8.5.4. Middle East & Africa Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Shiseido Co., Ltd
9.2.2. FENTY BEAUTY
9.2.3. Benefit Cosmetics LLC
9.2.4. Estée Lauder Inc
9.2.5. Dior
9.2.6. L’Oreal Paris
9.2.7. The Avon Company
9.2.8. KIKO USA, Inc. (KIKO MILANO)
9.2.9. HUDA BEAUTY
9.2.10. Beauty, Inc
9.2.11. Other Prominent Players
By Type:
By Distribution Channel:
By End User:
By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
