Global Liquid Make-up Market

Report ID : 1496 | Published : 2022-12-12 | Pages: | Format: PDF/EXCEL

The market size of the Global Liquid Make-up Market in the year 2021 is valued at 7.30 billion and is predicted to reach 12.21 billion by the year 2030 at an 6.04% CAGR during the forecast period.

Makeup, commonly referred to as color cosmetics, is a phrase used to describe cosmetic products applied to the body to improve certain body parts, primarily the face, eyes, fingernails, and toenails. Sustainable beauty products will be introduced by manufacturers thanks to product innovation, manufacturer involvement in R&D, and the growing popularity of ingredients with natural origins. Consumer purchasing habits have changed to favor organic, and natural goods as awareness of the dangers of chemical substances to their health and the environment has grown. Additionally, sustainability is now a top priority across all businesses. Customers pay closer attention to what they put on their bodies and skin. They are switching to healthy makeup. The rising participation of women in the workforce and the heightened physical appearance sensitivity among millennial clients worldwide are driving the market expansion for the product. Due to the influence of social media and the growing selfie trend, particularly among young people, consumer interest in face cosmetic products has surged. The market's expansion has also been assisted by manufacturers' ongoing product advancements and active marketing. The market is primarily driven by rising consumer disposable income per capita, interest in personal cleanliness, and increasing body image concerns.

Market Segmentation:

The liquid makeup market is segmented on the type, distributional channel and end users. The market is segmented based on type: foundation, eye products, concealer, lip products, and others. Based on distributional channels, the Liquid Make-Up market is segmented into specialty stores, exclusive stores, online, hypermarkets & supermarkets and others. Based on end-use, the liquid makeup market is segmented into individual, fashion & entertainment industries and salons & parlours.

Based on the product, the foundation's segment is a major contributor to the liquid makeup market.

The market's leading segment is the foundation. The Maybelline Superstay Full Coverage Foundation, a highly pigmented foundation, uses saturated color pigments to provide concentrated coverage. The product provides a beautiful, full-coverage finish that can last the entire day while being lightweight and durable. Additionally, these items come in various coverage options, including sheer, medium, full, and HD Customers frequently consider these aspects, which have recently become more well-liked due to their suitability for those with oily, dry, and mixed skin types. Using liquid foundations can even out skin tone and hide scars and blemishes.

The online segment witnessed growth at a rapid rate.

The online segment grabbed the highest revenue share, and it is anticipated that it will continue to hold that position during the anticipated time. The most well-known marketplaces, like eBay and Amazon, provide a wide range of product categories with excellent discounts, possibilities for cash-on-delivery, and simple return policies. Customers look for good-value products that represent their personalities and lives. Consumer preference for online shopping has increased due to the widespread use of the internet in developing nations like China and India. As a result, significant market players are quickly developing their online platforms. Furthermore, emerging markets present attractive chances for international companies to break into the unexplored market as consumer behaviours change, spending power increases, and cities become more developed.

The North American liquid makeup market holds a significant regional revenue share.

The North American liquid makeup market is expected to register the highest market share in revenue shortly. Due to increased public awareness of organic products and the negative impacts of chemical compounds, most chemical-free liquid cosmetics products are used in the United States. The demand for multipurpose beauty products with quick application times is projected to fuel the rising demand for high-end and luxurious beauty products. In addition, Asia Pacific is projected to proliferate in the global Liquid Makeup market. The area offers opportunities for expansion and innovation in liquid makeup products. Brands are emphasizing ambassador marketing via celebrities and influencers. Celebrities and social media content producers have a sizable fan base that influences younger people and helps drive sales.

Competitive Landscape

Some major key players in the Liquid Make-Up market are Shiseido Co., Ltd., FENTY BEAUTY, Benefit Cosmetics LLC, Estée Lauder Inc., Dior, L’Oreal Paris, The Avon Company, KIKO USA, Inc. (KIKO MILANO), HUDA BEAUTY. e.l.f. Beauty, Inc, etc

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Liquid Make-Up Market Snapshot

Chapter 4. Global Liquid Make-Up Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis

5.1. by Product Type & Market Share, 2019 & 2030

5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Product Type:

5.2.1. Foundation

5.2.2. Eye Products

5.2.3. Concealer

5.2.4. Lip Products

5.2.5. Others

Chapter 6. Market Segmentation 2: by Distribution Channel Estimates & Trend Analysis

6.1. by Distribution Channel & Market Share, 2019 & 2030

6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2030 for the following by Distribution Channel:

6.2.1. Specialty Stores

6.2.2. Exclusive Stores

6.2.3. Online

6.2.4. Hypermarkets & Supermarkets

6.2.5. Others

Chapter 7. Market Segmentation 3: by End User Estimates & Trend Analysis

7.1. by End User & Market Share, 2019 & 2030

7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2030 for the following by End User:

7.2.1. Individual

7.2.2. Fashion & Entertainment Industry

7.2.3. Salons & Parlor

Chapter 8. Liquid Make-Up Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2030

8.1.2. North America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.1.3. North America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2022-2030

8.1.4. North America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2030

8.2. Europe

8.2.1. Europe Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2030

8.2.2. Europe Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.2.3. Europe Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2022-2030

8.2.4. Europe Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2030

8.3. Asia Pacific

8.3.1. Asia Pacific Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2030

8.3.2. Asia Pacific Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.3.3. Asia-Pacific Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2022-2030

8.3.4. Asia Pacific Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2030

8.4. Latin America

8.4.1. Latin America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2030

8.4.2. Latin America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.4.3. Latin America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2022-2030

8.4.4. Latin America Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2030

8.5. Middle East & Africa

8.5.1. Middle East & Africa Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2022-2030

8.5.2. Middle East & Africa Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2022-2030

8.5.3. Middle East & Africa Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by End User, 2022-2030

8.5.4. Middle East & Africa Liquid Make-Up Market Revenue (US$ Million) Estimates and Forecasts by country, 2022-2030

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles

9.2.1. Shiseido Co., Ltd

9.2.2. FENTY BEAUTY

9.2.3. Benefit Cosmetics LLC

9.2.4. Estée Lauder Inc

9.2.5. Dior

9.2.6. L’Oreal Paris

9.2.7. The Avon Company

9.2.8. KIKO USA, Inc. (KIKO MILANO)

9.2.9. HUDA BEAUTY

9.2.10. Beauty, Inc

9.2.11. Other Prominent Players

By Type:

  • Foundation
  • Eye Products
  • Concealer
  • Lip Products
  • Others

By Distribution Channel:

  • Specialty Stores
  • Exclusive Stores
  • Online
  • Hypermarkets & Supermarkets
  • Others

By End User:

  • Individual
  • Fashion & Entertainment Industry
  • Salons & Parlor

By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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