The global Direct-To-Consumer (D2C) personalized haircare market size was accounted at USD 2.21 Bn in 2021; It is projected to grow at a compound annual growth rate (CAGR) of 19.3% from 2022 to 2030. Personalized hair care concept is an advancement in the cosmetic industry. Artificial intelligence is used for direct communication between manufacturer and consumer directly. These customized products fulfil your needs and goals regarding hair care. Shampoo and conditioners are becoming the everyday needs of every person nowadays, which manufacturers specifically customize. Effective, safe, personalized hair care products are made possible through its online quiz and feedback platform. These quizzes ask for information about the customer’s hair texture, dandruff, oily scalp, modifications, and daily care.
Awareness about personalized hair care products based on definite beauty requirements is a significant growth factor of the D2C personalized hair care product market. Rising innovations and consumer interactions regarding the product are expected to fuel market growth. For instance, in Dec 2020, L Catterton invested $150 million to accelerate the company’s product development, expansion, and customized manufacturing capabilities. In dec 2021, Procter & Gamble announced the acquisition of Ouai. Ouai will continue operating separately without fully integrating into the P&G business. WWD reported industry sources projected more than $50 million in net sales for 2021 and more than $80 million for 2022. The rapid developments in the utilization of digital platforms and AI for reaching the consumer and the study of characteristics of individuals are expected to show specific market opportunities in the upcoming years. The higher cost will restrain the market as personalized products are costlier than the standard formulation product.
The D2C personalized haircare market is segmented into personalized haircare by-products, platforms, and regions. The product segment comprises Shampoo, conditioners, hair loss treatment products, hair oil, hair colour and other products. These products play an important role in the day-to-day lives of men and women. In the case of digital platforms, the segment consists of consultation and digital questionaries, apps, specialized hardware, and other platforms. All these platforms are working with the help of AI technology which is a significant characteristic of the D2C product market. The D2C personalized haircare market market is studied across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa regionally.
The North American and European D2C personalized haircare markets are likely to witness rapid growth during the forecast period (2020-2030) due to the essential Collaborations and partnerships, growing awareness regarding the D2C product market of hair care, and the rising developments in customization.
Companies operating personalized haircare market are Function of Beauty, Belle Bar Organic, Form Beauty, Prose Personalized Hair Care, Strands, Henkel (Schwarzkopf Professional SalonLab), P&G (Ouai), Living Proof Inc., Ravel, Formulate Labs, Inc, Vert Home & Personal Care Pvt. Ltd., esalone(Aura), Gemmist, Bare Anatomy, Skinkraft, Rituals, vedix, MDhair, Shampora, L’Oreal (Color&co), Oddity (SpoiledChild), Other Prominent Players