Facial Beauty Devices Market Size was valued at USD 14.2 Bn in 2023 and is predicted to reach USD 40.7 Bn by 2031 at a 14.4% CAGR during the forecast period for 2024-2031.
Beauty devices have emerged as innovative tools to enhance skin appearance and address various cosmetic concerns. Their regulatory status is often determined by their intended Application and potential impact on the body's structure and function, leading to varying levels of oversight by regulatory bodies like the Food and Drug Administration (FDA). These devices find utility in both cosmetic and personal health applications, offering individuals a range of benefits. The global market for beauty devices is gaining momentum, driven by a growing number of individuals seeking solutions for skin conditions such as acne or psoriasis. These devices offer effective ways to manage such concerns, contributing to the market's expansion. Moreover, a significant segment of consumers seeks beauty devices as a means to achieve smooth and hair-free skin. The convenience and effectiveness of these devices in hair removal have spurred their adoption.
The facial beauty devices market experienced fluctuations due to COVID-19. Initially, there was a downturn as non-essential services and retail outlets closed. However, with increased focus on home-based skincare, demand for personal facial beauty devices surged. Consumers sought at-home solutions for skincare routines, and manufacturers adapted by emphasizing online sales channels and promoting DIY beauty treatments. Overall, the market witnessed a shift towards home-based beauty solutions amidst the pandemic's challenges.
The facial beauty devices market is segmented into Product type, Mode Of Operation and Distribution Channel. The Facial Beauty Devices Market is segmented by product type into skin care devices, which include cleansing devices, derma rollers and microneedling devices, LED light therapy devices, microcurrent devices, facial steamers, and pore vacuums; hair removal devices, which consist of laser hair removal devices, IPL (Intense Pulsed Light) hair removal devices, epilators, and trimmers; and eye care devices, which encompass eye massagers and under-eye wrinkle treatment devices. The market is further categorized by mode of operation into electric, battery-operated, and manual devices. Additionally, distribution channels include hypermarkets & supermarkets, specialty beauty stores, pharmacy & drug stores, online platforms, and others.
The Cleansing Devices segment in the facial beauty devices market has seen significant growth driven by heightened awareness of skincare hygiene during the COVID-19 pandemic. Consumers increasingly prioritize deep cleansing to maintain healthy skin and prevent infections. This has led to a surge in demand for facial cleansing devices such as sonic brushes and cleansing massagers. Manufacturers have responded by innovating with advanced technologies like ultrasonic cleansing and antibacterial materials. Additionally, the rise of sustainable and eco-friendly cleaning devices has captured consumer interest, aligning with growing environmental consciousness. Overall, the cleaning segment continues to expand as consumers prioritize effective skincare routines.
The online segment in the facial beauty devices market has experienced remarkable growth, fueled by the digital transformation accelerated by the COVID-19 pandemic. With consumers turning to online platforms for skincare advice and product recommendations, the demand for virtual consultations, tutorials, and personalized skincare routines has surged. Beauty brands and retailers have capitalized on this trend by offering virtual try-on tools, live chat support, and interactive skincare quizzes to enhance the online shopping experience. As a result, the online services segment has become an integral part of the facial beauty device market, catering to the evolving needs of tech-savvy consumers.
The online services segment in the facial beauty devices market has experienced remarkable growth, fueled by the digital transformation accelerated by the COVID-19 pandemic. With consumers turning to online platforms for skincare advice and product recommendations, the demand for virtual consultations, tutorials, and personalized skincare routines has surged. Beauty brands and retailers have capitalized on this trend by offering virtual try-on tools, live chat support, and interactive skincare quizzes to enhance the online shopping experience. As a result, the online services segment has become an integral part of the facial beauty device market, catering to the evolving needs of tech-savvy consumers.
The facial beauty devices Market witnessed significant expansion in the North American region in 2023, attributed to the presence of cutting-edge devices and a substantial aging population. The proliferation of advanced beauty solutions, coupled with the prevalence of an aging demographic, contributed to the notable growth observed in the beauty devices market across North America. Moreover, the increasing awareness surrounding beauty devices emerged as a prominent driver fuelling market expansion in this region. The Asia Pacific region is showing robust growth rates within the Beauty Devices Market throughout the forecast period. Notably, countries such as India and China are anticipated to experience rapid growth in the beauty devices sector, underscoring the region's expanding market potential. Furthermore, China's beauty and personal care market is on an upward trajectory, buoyed by the nation's rapid economic advancement.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 14.2 Bn |
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Revenue Forecast In 2031 |
USD 40.7 Bn |
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Growth Rate CAGR |
CAGR of 14.4% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Product Type, mode of operation and Distribution Channel |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea |
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Competitive Landscape |
Hitachi Ltd., Procter and Gamble, Panasonic Corporation, L'Oréal S.A., Philips N.V., NuFace, MTG Co. Ltd., Clinique Laboratories, Nu Skin Enterprises, Conair Corporation, Remington, Lumenis, Face Gym, SSENSE, Ya Man ltd., Clarisonic Inc., LYMA, TRIA Beauty Inc., Quasar MD, Habalan Med Beauty Co. Ltd., Newa, Ziip Beauty, Other Prominent Players. |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Facial Beauty Devices Market Snapshot
Chapter 4. Global Facial Beauty Devices Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2024-2031
4.8. Global Facial Beauty Devices Market Penetration & Growth Prospect Mapping (US$ Mn), 2023-2031
4.9. Competitive Landscape & Market Share Analysis, By Key Player (2023)
4.10. Use/impact of AI on Facial Beauty Devices Industry Trends
4.11. Key Product/Brand Analysis
4.12. Average Product Selling Price, by Region
4.13. Key Industry Events
Chapter 5. Facial Beauty Devices Market Segmentation 1: By Product Type, Estimates & Trend Analysis
5.1. Market Share by Product Type, 2023 & 2031
5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following Product Type:
5.2.1. Skin Care Devices
5.2.1.1. Cleansing Devices
5.2.1.2. Derma Rollers and Microneedling Devices
5.2.1.3. LED Light Therapy Devices
5.2.1.4. Microcurrent Devices
5.2.1.5. Facial Steamers
5.2.1.6. Pore Vacuums
5.2.2. Hair Removal Devices
5.2.2.1. Laser Hair Removal Devices
5.2.2.2. IPL (Intense Pulsed Light) Hair Removal Devices
5.2.2.3. Epilators
5.2.2.4. Trimmers
5.2.3. Eye Care Devices
5.2.3.1. Eye Massagers
5.2.3.2. Under-eye Wrinkle Treatment Devices
Chapter 6. Facial Beauty Devices Market Segmentation 2: By Mode Of Operation, Estimates & Trend Analysis
6.1. Market Share by Mode Of Operation, 2023 & 2031
6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following Mode Of Operation:
6.2.1. Electric
6.2.2. Battery Operated
6.2.3. Manual
Chapter 7. Facial Beauty Devices Market Segmentation 3: By Distribution Channel, Estimates & Trend Analysis
7.1. Market Share by Distribution Channel, 2023 & 2031
7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following Distribution Channel:
7.2.1. Hypermarkets & Supermarkets
7.2.2. Specialty Beauty Stores
7.2.3. Pharmacy & Drug Stores
7.2.4. Online
7.2.5. Others
Chapter 8. Facial Beauty Devices Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. Global Facial Beauty Devices Market, Regional Snapshot 2023 & 2031
8.2. North America
8.2.1. North America Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.2.1.1. US
8.2.1.2. Canada
8.2.2. North America Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2024-2031
8.2.3. North America Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Mode Of Operation, 2024-2031
8.2.4. North America Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.3. U.S.
8.3.1. U.S. Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2024-2031
8.3.2. U.S. Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Mode Of Operation, 2024-2031
8.3.3. U.S. Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.4. Europe
8.4.1. Europe Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.4.1.1. Germany
8.4.1.2. U.K.
8.4.1.3. France
8.4.1.4. Italy
8.4.1.5. Spain
8.4.1.6. Rest of Europe
8.4.2. Europe Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2024-2031
8.4.3. Europe Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Mode Of Operation, 2024-2031
8.4.4. Europe Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.5. Asia Pacific
8.5.1. Asia Pacific Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.5.1.1. India
8.5.1.2. China
8.5.1.3. Japan
8.5.1.4. Australia
8.5.1.5. South Korea
8.5.1.6. Hong Kong
8.5.1.7. Southeast Asia
8.5.1.8. Rest of Asia Pacific
8.5.2. Asia Pacific Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2024-2031
8.5.3. Asia Pacific Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts By Mode Of Operation, 2024-2031
8.5.4. Asia Pacific Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.6. South Korea
8.6.1. South Korea Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2024-2031
8.6.2. South Korea Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Mode Of Operation, 2024-2031
8.6.3. South Korea Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.7. Latin America
8.7.1. Latin America Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.7.1.1. Brazil
8.7.1.2. Mexico
8.7.1.3. Rest of Latin America
8.7.2. Latin America Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2024-2031
8.7.3. Latin America Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Mode Of Operation, 2024-2031
8.7.4. Latin America Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
8.8. Middle East & Africa
8.8.1. Middle East & Africa Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
8.8.1.1. GCC Countries
8.8.1.2. Israel
8.8.1.3. South Africa
8.8.1.4. Rest of Middle East and Africa
8.8.2. Middle East & Africa Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2024-2031
8.8.3. Middle East & Africa Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Mode Of Operation, 2024-2031
8.8.4. Middle East & Africa Facial Beauty Devices Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2024-2031
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Hitachi Ltd.
9.2.1.1. Business Overview
9.2.1.2. Key Product/Service Offerings
9.2.1.3. Financial Performance
9.2.1.4. Geographical Presence
9.2.1.5. Recent Developments with Business Strategy
9.2.2. Procter and Gamble
9.2.3. Panasonic Corporation
9.2.4. L'Oréal S.A.
9.2.5. Philips N.V.
9.2.6. NuFace
9.2.7. MTG Co. Ltd.
9.2.8. Clinique Laboratories
9.2.9. Nu Skin Enterprises
9.2.10. Conair Corporation
9.2.11. Remington
9.2.12. Lumenis
9.2.13. Face Gym
9.2.14. SSENSE
9.2.15. Ya Man ltd.
9.2.16. Clarisonic Inc.
9.2.17. LYMA
9.2.18. TRIA Beauty Inc.
9.2.19. Quasar MD
9.2.20. Habalan Med Beauty Co. Ltd.
9.2.21. Newa
9.2.22. Ziip Beauty
9.2.23. Other Prominent Players
Facial Beauty Devices Market- By Product Type
Facial Beauty Devices Market- By Mode Of Operation
Facial Beauty Devices Market- By Distribution Channel-
Facial Beauty Devices Market- By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
