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Drug Discount Card Market

Drug Discount Card Market Size, Share & Trends Analysis Report By Type (Branded Cards and Generic Cards), By Therapeutic Category (Cardiovascular drugs, Diabetes drugs, Pain medications, Mental health medications, Cancer drugs, and Others), By Sales Channel (Online and Offline), By Region, And By Segment Forecasts, 2023-2031.

Report ID : 2277 | Published : 2023-12-13 | Pages: 179 | Format: PDF/EXCEL

Drug Discount Card Market Size is valued at USD 14.46 Billion in 2022 and is predicted to reach USD 28.88 Billion by the year 2031 at an 8.16% CAGR during the forecast period for 2023-2031.

Drug Discount Card Market

A drug discount card is a card that allows people to save money on prescription prescriptions. Various organizations, including pharmaceutical firms, charity organizations, and pharmacy chains, frequently issue these cards. When filling a prescription at a pharmacy, individuals display the drug discount card. The chemist then applies the discount, and the individual pays the lower sum out of pocket. Consumers are looking for ways to decrease their out-of-pocket spending as the cost of healthcare, particularly prescription pharmaceuticals, grows. Drug discount cards enable patients to obtain prescriptions at a lesser cost, reducing the financial burden of healthcare.

However, the COVID-19 pandemic has substantially influenced various industries, including healthcare and the pharmacy discount card business. The pandemic's economic impact has heightened concerns about healthcare affordability. With many people experiencing financial difficulties, there has been a greater emphasis on minimizing the cost of vital healthcare services, such as prescription pharmaceuticals.

Competitive Landscape

Some Major Key Players In The Drug Discount Card Market:

  • GoodRx
  • SingleCare Services
  • WellCard Savings
  • RxSaver
  • Optum Perks
  • Kroger Prescription Savings Club
  • ScriptSave WellRx
  • Walmart Rx Savings Program
  • Prescription Hope
  • FamilyWize
  • NeedyMeds
  • Humana
  • AARP Prescription Discounts (UnitedHealth Group)
  • Blink Health
  • Coast2Coast Rx
  • com, Inc.
  • Inside Rx (Express Scripts)
  • Simple Savings Card
  • United Networks of America
  • USA Rx
  • Watertree Health
  • Others

Market Segmentation:

The Drug Discount Card Market is segmented on the basis of type, therapeutic category, and sales channel. Based on type, the market is segmented into Branded Cards and Generic Cards. The therapeutic category segment includes Cardiovascular drugs, Diabetes drugs, Pain medications, Mental health medications, Cancer drugs, and Others. The sales channel segment consists of online and offline sales.

Based On Type, The Generic Cards Segment Is A Major Contributor To The Drug Discount Card Market 

The Generic Cards category is expected to hold a major share of the global Drug Discount Card Market in 2022. In recent years, the generic card section of the pharmacy savings card market has grown dramatically. This increase can be ascribed to a number of important variables. The growing preference for low-cost alternatives has increased the need for generic pharmaceuticals, which are generally less expensive than brand-name versions. Generic medicine discount cards are designed expressly for this booming industry, providing significant savings on a wide range of generic prescription drugs.

The Offline Segment Witnessed Rapid Growth

The offline segment is expected to grow at a rapid rate in the global Drug Discount Card Market. Hospitals, retail stores, clinics, and other businesses fall within this category. Despite technological developments in healthcare, a sizable portion of the population prefers traditional, face-to-face contact regarding their pharmaceutical needs. Physical pharmacies, sometimes known as brick-and-mortar stores, continue to play an important role in the process of distributing pharmaceuticals and offering vital patient counselling.

In The Region, The North American Drug Discount Card Market Holds A Significant Revenue Share.

The North America Drug Discount Card Market is expected to record the highest market revenue share in the near future. The sector market's expansion can be attributable mostly to rising healthcare costs. As medical costs rise, people seek more economical access to prescription prescriptions, fueling the demand for pharmacy discount cards. Furthermore, the region's well-established pharmaceutical sector and excellent healthcare infrastructure create an ideal environment for market expansion. The Asia-Pacific region is expected to be a significant growing region. The Asia-Pacific region's growing middle-class population, combined with increased healthcare knowledge, has accelerated the use of prescription discount cards. A thriving pharmaceutical industry and a rapidly expanding healthcare infrastructure further support this growth.

Recent Developments:

  • In September 2023, GoodRx, a healthcare company based in the United States that operates a telemedicine platform as well as a free website and mobile app that tracks prescription drug prices, announced a partnership with MedImpact, an independent, trend-focused pharmacy benefit manager (PBM), to integrate its drug coupons at the point of sale.
  • In June 2021, Walmart expanded the range of advantages provided to members of its Walmart+ membership program. The Walmart+ Rx for less program provides extra discounts on frequently prescribed prescriptions, such as those for cardiovascular health, mental well-being, allergies, diabetic control, and antibiotics.

Drug Discount Card Market Report Scope

Report Attribute

Specifications

Market Size Value In 2022

USD 14.46 Billion

Revenue Forecast In 2031

USD 28.88 Billion

Growth Rate CAGR

CAGR of 8.16 % from 2023 to 2031

Quantitative Units

Representation of revenue in US$ Million and CAGR from 2023 to 2031

Historic Year

2019 to 2022

Forecast Year

2023-2031

Report Coverage

The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends

Segments Covered

By Type, Therapeutic Category, sales Channel

Regional Scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country Scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea

Competitive Landscape

GoodRx, SingleCare, WellCard Savings, RxSaver, Optum Perks, Kroger Prescription Savings Club, ScriptSave, Walmart Rx Savings Program, Prescription Hope, FamilyWize, NeedyMeds, Humana, AARP Prescription Discounts (UnitedHealth Group), Blink Health, Coast2Coast Rx, HealthWarehouse.com, Inc., Inside Rx (Express Scripts), Simple Savings Card, United Networks of America, USA Rx, Watertree Health and others

Customization Scope

Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.

Pricing And Available Payment Methods

Explore pricing alternatives that are customized to your particular study requirements.

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Drug Discount Card Market Snapshot

Chapter 4. Global Drug Discount Card Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: By Type Estimates & Trend Analysis

5.1. By Type, & Market Share, 2019 & 2031

5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2023 to 2031 for the following By Type:

5.2.1. Branded Cards

5.2.2. Generic Cards

Chapter 6. Market Segmentation 2: By Therapeutic Category Estimates & Trend Analysis

6.1. By Therapeutic Category & Market Share, 2019 & 2031

6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2023 to 2031 for the following By Therapeutic Category:

6.2.1. Cardiovascular drugs

6.2.2. Diabetes drugs

6.2.3. Pain medications

6.2.4. Mental health medications

6.2.5. Cancer drugs

6.2.6. Others

Chapter 7. Market Segmentation 3: By Sales Channel Estimates & Trend Analysis

7.1. By Sales Channel & Market Share, 2019 & 2031

7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2023 to 2031 for the following By Sales Channel:

7.2.1. Online

7.2.2. Offline

Chapter 8. Drug Discount Card Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Drug Discount Card Market revenue (US$ Million) estimates and forecasts By Type, 2023-2031

8.1.2. North America Drug Discount Card Market revenue (US$ Million) estimates and forecasts By Therapeutic Category, 2023-2031

8.1.3. North America Drug Discount Card Market revenue (US$ Million) estimates and forecasts By Sales Channel, 2023-2031

8.1.4. North America Drug Discount Card Market revenue (US$ Million) estimates and forecasts by country, 2023-2031

8.2. Europe

8.2.1. Europe Drug Discount Card Market revenue (US$ Million) By Type, 2023-2031

8.2.2. Europe Drug Discount Card Market revenue (US$ Million) By Therapeutic Category, 2023-2031

8.2.3. Europe Drug Discount Card Market revenue (US$ Million) By Sales Channel, 2023-2031

8.2.4. Europe Drug Discount Card Market revenue (US$ Million) by country, 2023-2031

8.3. Asia Pacific

8.3.1. Asia Pacific Drug Discount Card Market revenue (US$ Million) By Type, 2023-2031

8.3.2. Asia Pacific Drug Discount Card Market revenue (US$ Million) By Therapeutic Category, 2023-2031

8.3.3. Asia Pacific Drug Discount Card Market revenue (US$ Million) By Sales Channel, 2023-2031

8.3.4. Asia Pacific Drug Discount Card Market revenue (US$ Million) by country, 2023-2031

8.4. Latin America

8.4.1. Latin America Drug Discount Card Market revenue (US$ Million) By Type, (US$ Million) 2023-2031

8.4.2. Latin America Drug Discount Card Market revenue (US$ Million) By Therapeutic Category, (US$ Million) 2023-2031

8.4.3. Latin America Drug Discount Card Market revenue (US$ Million) By Sales Channel, (US$ Million) 2023-2031

8.4.4. Latin America Drug Discount Card Market revenue (US$ Million) by country, 2023-2031

8.5. Middle East & Africa

8.5.1. Middle East & Africa Drug Discount Card Market revenue (US$ Million) By Type, (US$ Million) 2023-2031

8.5.2. Middle East & Africa Drug Discount Card Market revenue (US$ Million) By Therapeutic Category, (US$ Million) 2023-2031

8.5.3. Middle East & Africa Drug Discount Card Market revenue (US$ Million) By Sales Channel, (US$ Million) 2023-2031

8.5.4. Middle East and Africa Drug Discount Card Market revenue (US$ Million) by country, 2023-2031

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles

9.2.1. GoodRx,

9.2.2. SingleCare,

9.2.3. WellCard Savings,

9.2.4. RxSaver,

9.2.5. Optum Perks,

9.2.6. Kroger Prescription Savings Club,

9.2.7. ScriptSave,

9.2.8. Walmart Rx Savings Program,

9.2.9. Prescription Hope,

9.2.10. FamilyWize, 

9.2.11. NeedyMeds,

9.2.12. Humana,

9.2.13. AARP Prescription Discounts (UnitedHealth Group)

9.2.14. Blink Health

9.2.15. Coast2Coast Rx

9.2.16. HealthWarehouse.com, Inc.

9.2.17. Inside Rx (Express Scripts)

9.2.18. Simple Savings Card

9.2.19. United Networks of America

9.2.20. USA Rx

9.2.21. Watertree Health

9.2.22. Others

Segmentation of Drug Discount Card Market-

Drug Discount Card Market By Type-

  • Branded Cards
  • Generic Cards

Drug Discount Card Market Seg

Drug Discount Card Market By Therapeutic Category-

  • Cardiovascular drugs
  • Diabetes drugs
  • Pain medications
  • Mental health medications
  • Cancer drugs
  • Others

Drug Discount Card Market By Sales Channel-

  • Online
  • Offline

Drug Discount Card Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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Frequently Asked Questions

How big is the Drug Discount Card Market ?

Drug Discount Card Market expected to grow at an 8.16% CAGR during the forecast period for 2023-2031.

HealthWarehouse.com, Inc., Inside Rx (Express Scripts), Simple Savings Card, United Networks of America, USA Rx, Watertree Health and others

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