Global Customized Probiotics Market Size is valued at USD 5.9 Bn in 2024 and is predicted to reach USD 11.5 Bn by the year 2034 at a 7.0% CAGR during the forecast period for 2025-2034.
Customized probiotic product category aims to optimize gut health and address specific conditions more effectively by selecting beneficial bacterial strains targeted to individual requirements. It represents a move towards precision medicine in gut health, promising more precise health benefits. However, the field is emerging, and challenges such as accurately assessing the microbiome and regulatory hurdles remain. These formulations are crafted based on an individual's distinct microbiome, which encompasses the diverse array of microorganisms residing within and on the body. A rising awareness regarding the health advantages of probiotics and an escalating demand for personalized health interventions propels the market revenue for tailored probiotics.
In recent times, there has been a notable surge in the utilization of probiotics as dietary supplements, with consumers seeking products that offer a spectrum of health benefits. The expanding recognition of probiotics' health advantages, such as enhanced gut health and overall digestive function, is expected to drive market growth globally. As more individuals adopt a proactive stance towards their well-being, they are seeking natural, non-pharmaceutical remedies to support their gut microbiome. The market penetration of dairy products is forecasted to be substantial due to increased consumption of functional dairy items geared towards digestive wellness.
The Customized Probiotics market is segmented on the basis of product type, customer group and distribution channel. The product type segment consists of Food and Beverage and dietary Supplements. By consumer group, the market is segmented into adult and pediatric). As per the distribution channel segment, the market is categorized into online and offline.
The category is expected to hold a major share of the global Customized Probiotics market in 2022. The Customized Probiotics Market is witnessing a significant surge in the online sector, driven by various factors contributing to its growth. Firstly, the increasing digitalization and accessibility of the Internet have made online shopping more convenient and accessible to consumers worldwide. Secondly, the COVID-19 pandemic has accelerated the adoption of online shopping, with lockdowns and social distancing measures prompting consumers to rely more heavily on e-commerce channels for their shopping needs. This shift in consumer behavior has particularly benefited the customized probiotics market, as individuals prioritize their health and seek personalized solutions conveniently delivered to their doorstep. Moreover, the online sector offers a wider range of product options and the opportunity for consumers to compare prices and read reviews, facilitating informed decision-making.
The dietary supplements segment likely to witness a rapid growth rate in the global Customized Probiotics market. The dietary supplements sector is anticipated to emerge as the leader in terms of market revenue share. This is attributed to the focus of several dietary supplement manufacturers on incorporating a specific type of dietary fiber containing probiotics and prebiotics (FOS and Sun fiber). These nutrients combat yeast infections, eczema, diarrhea, and flatulence. Probiotic dietary supplements have gained popularity among consumers seeking natural solutions for various health issues. Probiotics, in contrast to pharmaceutical remedies, offer a natural approach to treating various ailments related to gut health, gastrointestinal conditions, and immune system enhancement. The development of new delivery systems, such as effervescent powders, gummies, and chewable products, is expected to drive growth further.
The North America Customized Probiotics market is expected to register highest market share. The expected increase in investments from food and beverage and pharmaceutical manufacturers is poised to stimulate regional expansion. Local players are channeling their investments into research and development endeavors aimed at introducing novel products customized to cater to a variety of consumers across different age groups and genders. These dynamics are forecasted to expedite market growth over the forecast period. In addition, the Asia Pacific region is anticipated to develop at a tremendous rate in the global Customized Probiotics market due to the rising awareness and enthusiasm for emerging technologies, extensive media coverage, and escalating consumer demand. The increasing consciousness regarding probiotics in countries like China and India is anticipated to provide further impetus to market expansion in the region. Notably, in China, there has been a significant surge in demand for probiotics incorporated into infant formula, a trend expected to continue gaining momentum in the foreseeable future.
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Report Attribute |
Specifications |
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Market Size Value In 2024 |
USD 5.9 Bn |
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Revenue Forecast In 2034 |
USD 11.5 Bn |
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Growth Rate CAGR |
CAGR of 7.0% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Product Type, Customer Group And Distribution Channel. |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea |
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Competitive Landscape |
Custom Probiotics Inc., Hiral Health, DuPont Health and Nutrition, Vaster Life Sciences, Biovencer Healthcare, Unique Biotech, biome, Inc., Biome Life Sciences, Probe AB, Quant biome, Inc., DSM Nutritional Products AG, Creative Biogeny, Sun Genomics, Sauber USA, Nutrascience Labs, Glac Biotech Co., Ltd, Creative Enzymes and Other Prominent Players |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Customized Probiotics Market Snapshot
Chapter 4. Global Customized Probiotics Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis
5.1. by Product Type & Market Share, 2024 & 2034
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Product Type;
5.2.1. Food
5.2.2. Beverage
5.2.3. Dietary Supplements
5.2.4. Others.
Chapter 6. Market Segmentation 2: by Consumer group Estimates & Trend Analysis
6.1. by Consumer group & Market Share, 2024 & 2034
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Consumer group:
6.2.1. Adult
6.2.2. Pediatric
Chapter 7. Market Segmentation 3: by Distribution Channel Estimates & Trend Analysis
7.1. by Distribution Channel & Market Share, 2024 & 2034
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2021 to 2034 for the following by Distribution Channel;
7.2.1. Online Stores
7.2.2. Retail Pharmacies.
Chapter 8. Customized Probiotics Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. North America Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
8.1.2. North America Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Consumer group, 2021-2034
8.1.3. North America Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
8.1.4. North America Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.2. Europe
8.2.1. Europe Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
8.2.2. Europe Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Consumer group, 2021-2034
8.2.3. Europe Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
8.2.4. Europe Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.3. Asia Pacific
8.3.1. Asia Pacific Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
8.3.2. Asia Pacific Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Consumer group, 2021-2034
8.3.3. Asia-Pacific Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel,2021-2034
8.3.4. Asia Pacific Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.4. Latin America
8.4.1. Latin America Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Product Type 2021-2034
8.4.2. Latin America Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Consumer group, 2021-2034
8.4.3. Latin America Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
8.4.4. Latin America Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
8.5. Middle East & Africa
8.5.1. Middle East & Africa Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2021-2034
8.5.2. Middle East & Africa Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Consumer group, 2021-2034
8.5.3. Middle East & Africa Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2021-2034
8.5.4. Middle East & Africa Customized Probiotics Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. Custom Probiotics Inc.
9.2.2. Hiral Health
9.2.3. DuPont Health and Nutrition
9.2.4. Vaster Life Sciences
9.2.5. Biovencer Healthcare
9.2.6. Unique Biotech
9.2.7. uBiome, Inc.
9.2.8. Viome Life Sciences
9.2.9. Probi AB
9.2.10. Quantbiome, Inc.
9.2.11. DSM Nutritional Products AG
9.2.12. Creative Biogene
9.2.13. Sun Genomics
9.2.14. Stauber USA
Customized Probiotics Market By Product Type
Customized Probiotics Market By Consumer Group
Customized Probiotics Market By Distribution Channel
Customized Probiotics Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
