Cell-Based Assay Market Report with Forecast 2025 to 2034

Report Id: 1793 Pages: 180 Last Updated: 19 December 2025 Format: PDF / PPT / Excel / Power BI
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Global Cell-Based Assay Market Size is valued at USD 17.79 billion in 2023 and is predicted to reach USD 32.28 billion by the year 2031 at a 7.81% CAGR during the forecast period for 2024 to 2031.

Cell-Based Assay Market Size, Share & Trends Analysis Report By Product (Consumables, Instruments & Software, And Services), Application (Drug Screening, Basic Research, Predictive Toxicology), Technology (Flow Cytometry, Automated Handling, High Throughput Screening, High Content Screening), And End-User And Segment Forecasts, 2024 to 2031

Due to factors such as the rising need for drug discovery, the increased requirement for biotechnology research, and the increasing prevalence of infectious diseases, cancer, autoimmune diseases, and genetic disorders, the market is expected to experience rapid expansion. 

In the drug discovery process, cell-based assays are frequently used to validate potential drug candidates, and assays are also used for toxicity studies, cellular signaling, and lead profiling. For instance, Cell Biologics' Annexin V-Cy3 apoptosis detection kit helps with the fluorescence method of detecting apoptosis.

Major clinical trials, medication discovery processes, and research activities were all interrupted by the COVID-19 pandemic. To catch up on the backlog of research, numerous researchers all around the world adopted efficient and less time-consuming study approaches.

Additionally, many cell-based assays have been developed to identify COVID-19 infection. The FDA has approved a number of tests for use in emergency situations everywhere. For instance, in May 2021, the U.S. FDA approved the T-Detect COVID-19 regular T-cell test (by Adaptive Biotechnologies) for emergency use. It is an NGS-based assay that helps to identify T-cells that recognize SARS-CoV-2 antigens for verification of recent infections.

Competitive Landscape

Some of the Cell-Based Assay market players are:

  • Becton, Dickinson and Company
  • Bio-Rad Laboratories, Inc.
  • Danaher Corporation
  • Merck KGaA
  • Thermo Fisher Scientific, Inc.
  • Corning Incorporated
  • Lonza Group AG
  • Agilent Technologies, Inc.
  • Promega Corporation
  • PerkinElmer, Inc.
  • Eurofins DiscoverX Products
  • Cell Signaling Technology, Inc.
  • Charles River Laboratories International, Inc.
  • Laboratory Corporation of America Holdings. 

Market Segmentation:

The Cell-Based Assay market is categorized on the basis of product, application, technology, and end-user. Based on product, the market is segmented as consumables, instruments & software, and services. The application segment includes drug screening, basic research, predictive toxicology, and others. By technology, the market is segmented into flow cytometry, automated handling, high throughput screening, high content screening, and other technologies. The end-user segment includes pharmaceutical & biopharmaceutical companies, CROs, Academic research, and others. 

Based On Application, The Drug Screening Segment Is Accounted As A Major Contributor In The Cell-Based Assay Market

The global industry was led by the drug discovery application category, which also contributed the largest percentage of total revenue. This expansion is attributed to the rising global demand for novel therapeutic drugs to treat a variety of diseases. A surge in therapeutic drug discovery research projects and increased market competitiveness for FDA clearances are driving the expansion of the drug discovery market segment.

Pharmaceutical & Biopharmaceutical Companies Segment To Witness Growth At A Rapid Rate

The end-user category of pharmaceutical and biopharmaceutical firms controlled the global market. Cell-based assays are useful in the pharmaceutical business for determining how environmental stimuli or pharmacological substances affect cellular activity in general. Cell-based drug screening assays have also been frequently used in drug development research to select promising lead molecule candidates from hundreds of chemical compound libraries. Such extensive uses of cell-based assays in the pharmaceutical sector fuel segment expansion.

In The Region, The North America Cell-Based Assay Market Holds Significant Revenue Share

The global industry was dominated by the North American continent. It is projected that the region will continue to grow steadily, keeping its top position during the forecast period. The significant research conducted in several research institutes, financed jointly by academic research institutes and pharmaceutical behemoths around the globe, is primarily responsible for the market expansion in the North American region. For instance, in April 2022, Labcorp and Xcell Biosciences, Inc., agreed to work together to promote vital laboratory research aimed at enhancing the safety and efficacy of Cell & Gene Therapies (CGTs) to facilitate the successful launch of novel CGTs into the market.

Cell-Based Assay Market Report Scope:

Report Attribute Specifications
Market size value in 2023 USD 17.79 Bn
Revenue forecast in 2031 USD 32.28 Bn
Growth rate CAGR CAGR of 7.81% from 2024 to 2031
Quantitative units Representation of revenue in US$ Billion, and CAGR from 2024 to 2031
Historic Year 2019 to 2023
Forecast Year 2024 to 2031
Report coverage The forecast of revenue, the position of the company, the competitive market statistics, growth prospects, and trends
Segments covered Product, Application, Technology, And End-User
Regional scope North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Country scope U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia
Competitive Landscape Becton, Dickinson and Company, Bio-Rad Laboratories, Inc., Danaher Corporation, Merck KGaA, Thermo Fisher Scientific, Inc., Corning Incorporated, Lonza Group AG, Agilent Technologies, Inc., Promega Corporation, PerkinElmer, Inc., Eurofins DiscoverX Products, Cell Signaling Technology, Inc., Charles River Laboratories International, Inc., and Laboratory Corporation of America Holdings.
Customization scope Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape.
Pricing and available payment methods Explore pricing alternatives that are customized to your particular study requirements.

Segmentation of Cell-Based Assay Market-

Cell-Based Assay Market By Product-

  • Consumables
    • Reagents
    • Assay Kits
    • Microplates
    • Cell Lines
    • Probes and Labels
    • Other Consumables
  • Instruments and Software
  • Services 

Cell-Based Assay Market By Application-

  • Drug Screening
  • Basic Research
  • Predictive Toxicology
  • Other Applications (Other Industries, Cell and Gene therapy, among others)

Cell-Based Assay Market By Technology-

  • Flow Cytometry
  • Automated Handling
  • High Throughput Screening
  • High Content Screening
  • Other Technologies (Label-Free Detection, Image Cytometry, among others

Cell-Based Assay Market By End User-

  • Pharmaceutical and Biopharmaceutical Companies
  • Contract Research Organizations (CROs)
  • Academic and Research Institutes
  • Other End Users (Government Organizations)

Cell-Based Assay Market By Region-

North America-

  • The US
  • Canada
  • Mexico

Europe-

  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific-

  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

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Research Design and Approach

This study employed a multi-step, mixed-method research approach that integrates:

  • Secondary research
  • Primary research
  • Data triangulation
  • Hybrid top-down and bottom-up modelling
  • Forecasting and scenario analysis

This approach ensures a balanced and validated understanding of both macro- and micro-level market factors influencing the market.

Secondary Research

Secondary research for this study involved the collection, review, and analysis of publicly available and paid data sources to build the initial fact base, understand historical market behaviour, identify data gaps, and refine the hypotheses for primary research.

Sources Consulted

Secondary data for the market study was gathered from multiple credible sources, including:

  • Government databases, regulatory bodies, and public institutions
  • International organizations (WHO, OECD, IMF, World Bank, etc.)
  • Commercial and paid databases
  • Industry associations, trade publications, and technical journals
  • Company annual reports, investor presentations, press releases, and SEC filings
  • Academic research papers, patents, and scientific literature
  • Previous market research publications and syndicated reports

These sources were used to compile historical data, market volumes/prices, industry trends, technological developments, and competitive insights.

Secondary Research

Primary Research

Primary research was conducted to validate secondary data, understand real-time market dynamics, capture price points and adoption trends, and verify the assumptions used in the market modelling.

Stakeholders Interviewed

Primary interviews for this study involved:

  • Manufacturers and suppliers in the market value chain
  • Distributors, channel partners, and integrators
  • End-users / customers (e.g., hospitals, labs, enterprises, consumers, etc., depending on the market)
  • Industry experts, technology specialists, consultants, and regulatory professionals
  • Senior executives (CEOs, CTOs, VPs, Directors) and product managers

Interview Process

Interviews were conducted via:

  • Structured and semi-structured questionnaires
  • Telephonic and video interactions
  • Email correspondences
  • Expert consultation sessions

Primary insights were incorporated into demand modelling, pricing analysis, technology evaluation, and market share estimation.

Data Processing, Normalization, and Validation

All collected data were processed and normalized to ensure consistency and comparability across regions and time frames.

The data validation process included:

  • Standardization of units (currency conversions, volume units, inflation adjustments)
  • Cross-verification of data points across multiple secondary sources
  • Normalization of inconsistent datasets
  • Identification and resolution of data gaps
  • Outlier detection and removal through algorithmic and manual checks
  • Plausibility and coherence checks across segments and geographies

This ensured that the dataset used for modelling was clean, robust, and reliable.

Market Size Estimation and Data Triangulation

Bottom-Up Approach

The bottom-up approach involved aggregating segment-level data, such as:

  • Company revenues
  • Product-level sales
  • Installed base/usage volumes
  • Adoption and penetration rates
  • Pricing analysis

This method was primarily used when detailed micro-level market data were available.

Bottom Up Approach

Top-Down Approach

The top-down approach used macro-level indicators:

  • Parent market benchmarks
  • Global/regional industry trends
  • Economic indicators (GDP, demographics, spending patterns)
  • Penetration and usage ratios

This approach was used for segments where granular data were limited or inconsistent.

Hybrid Triangulation Approach

To ensure accuracy, a triangulated hybrid model was used. This included:

  • Reconciling top-down and bottom-up estimates
  • Cross-checking revenues, volumes, and pricing assumptions
  • Incorporating expert insights to validate segment splits and adoption rates

This multi-angle validation yielded the final market size.

Forecasting Framework and Scenario Modelling

Market forecasts were developed using a combination of time-series modelling, adoption curve analysis, and driver-based forecasting tools.

Forecasting Methods

  • Time-series modelling
  • S-curve and diffusion models (for emerging technologies)
  • Driver-based forecasting (GDP, disposable income, adoption rates, regulatory changes)
  • Price elasticity models
  • Market maturity and lifecycle-based projections

Scenario Analysis

Given inherent uncertainties, three scenarios were constructed:

  • Base-Case Scenario: Expected trajectory under current conditions
  • Optimistic Scenario: High adoption, favourable regulation, strong economic tailwinds
  • Conservative Scenario: Slow adoption, regulatory delays, economic constraints

Sensitivity testing was conducted on key variables, including pricing, demand elasticity, and regional adoption.

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Frequently Asked Questions

Cell-Based Assay Market Size is valued at 17.79 billion in 2023 and is predicted to reach 32.28 billion by the year 2031

Cell-Based Assay Market expected to grow at a 7.81% CAGR during the forecast period for 2024-2031

Becton, Dickinson and Company, Bio-Rad Laboratories, Inc., Danaher Corporation, Merck KGaA, Thermo Fisher Scientific, Inc., Corning Incorporated
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