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Augmented Reality (AR) in Packaging Market Size is predicted to develop a 8.20% CAGR during the forecast period for 2025-2034.
Augmented Reality (AR) in packaging refers to the integration of digital content onto physical product packaging using AR technology. By scanning a QR code, image marker, or NFC tag on a product box with a smartphone or tablet, customers can view interactive features such as 3D animations, games, tutorials, or virtual characters superimposed on the packaging through their device screens. This technology allows brands to create immersive and emotionally engaging experiences, enhancing brand recall, customer engagement, and social media shareability. For example, Coca-Cola launched a limited-edition Coca-Cola 3000 Zero Sugar beverage in 2023 with packaging and flavor profiles by using AR technology. In order to enhance the digital experience, the cans included QR codes that, when scanned, directed consumers to a unique website that provided them with an overview of what life might be like in the year 3000 based on AI predictions. The goal of the campaign was to reaffirm the business's leadership in experimental marketing.
Augmented Reality (AR) technology has a wide range of applications, including virtual tours, augmented surgery, brand engagement, education, entertainment, and quality control. The global impact of the COVID-19 pandemic further highlighted the versatility and value of AR, especially as retail businesses and consumers shifted toward online shopping, as noted in IBM's 2020 U.S. Retail Index study. With billions of smartphone users worldwide, most consumers already possess AR-capable devices, allowing brands to reach a broad audience without the need for additional hardware. This accessibility aligns with the growing demand among modern consumers, particularly Gen Z and Millennials, for engaging and personalized brand interactions. AR offers memorable and dynamic experiences that enhance product perception, deepen customer loyalty, and drive brand differentiation. Moreover, rapid advancements in AR software, including markerless tracking and WebAR (browser-based AR), have made implementation more efficient and cost-effective, eliminating the need for complex apps and enabling smoother integration through simple tools like QR codes.
The Augmented Reality (AR) in Packaging Market is segmented based on technology, application. Based on Technology, the market is segmented into applications (apps), head-mounted displays (HMDs), marker-based AR, markerless AR, and others. Based on the application, the market is divided into mobile & tablet devices, showroom, web, retail, and others.
Based on Technology, the market is segmented into applications (apps), head-mounted displays (HMDs), marker-based AR, markerless AR, and others. Among these, the marker-based AR segment is expected to have the highest growth rate during the forecast period. Marker-based Augmented Reality (AR) uses QR codes, logos, or image markers on packaging, offering a simple and cost-effective way to integrate digital content. Consumers can easily access AR experiences by scanning these markers with their smartphones, eliminating the need for specialized hardware. This ease of use and accessibility make marker-based AR a highly effective tool for enhancing customer engagement and interaction. It is widely used in marketing campaigns and supports a variety of applications, from promotional content and product tutorials to authentication features.
Based on the application, the market is divided into mobile & tablet devices, showroom, web, retail, and others. Among these, the mobile & tablet devices segment dominates the market. This ease of access makes mobile and tablet devices the most practical and widespread platform for delivering AR experiences. For brands, it eliminates the need to invest in expensive AR hardware, as they can easily deploy interactive campaigns through dedicated apps or browser-based AR (WebAR). The compatibility of mobile and tablet devices with WebAR further enhances user convenience by allowing AR interactions without the need to download separate applications, thereby reducing friction and encouraging broader consumer engagement.
The North America region, particularly the United States, holds the largest share of the augmented reality (AR) in the packaging market during the forecast period. North America, particularly the United States, leads the Augmented Reality (AR) in packaging market due to its strong technological foundation and innovation-driven ecosystem. The region is home to many leading AR developers, tech companies, and early adopters of immersive technologies. With high smartphone and tablet penetration, especially among Millennials and Gen Z, AR experiences are easily accessible to a broad consumer base. Major brands in the U.S. and Canada are increasingly integrating AR into packaging to boost marketing efforts, enhance customer engagement, and provide interactive product education. Additionally, substantial investment in AR/VR startups and established companies fuels the rapid development and deployment of advanced AR solutions across the region.
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Report Attribute |
Specifications |
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Growth Rate CAGR |
CAGR of 8.20 % from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Technology, Application |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; South East Asia |
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Competitive Landscape |
Zappar, Blippar, Nextech AR Solutions, UnifiedAR, Blixx22 Interactive, UniteAR, Displai, Kivisense, Alibaba, Alphabet (Google), Amazon, Apple, Meta, Microsoft, Snap, Qualcomm, Niantic, ByteDance, Magic Leap, Tencent, Augmently, Inc, ScanSource, Inc., Pristine.io, Inc. Holition Ltd, Aurasma Ltd. (Hewlett-Packard), Amcor, Avery Dennison, DS Smith, Elopak, Encirc, Mondi, Stora Enso, Tetra Pak, Verallia, THIMM Group GmbH + Co. KG, Coca-Cola, Nestlé, L’Oréal, Kraft, Simmons, Cadbury, McDonald’s, Pizza Hut, White Castle, Winerytale, Bombay Sapphire, Kellanova, Bayer, Jack Daniels, Budweiser, Mojokaii |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Augmented Reality (AR) in Packaging Market Snapshot
Chapter 4. Global Augmented Reality (AR) in Packaging Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2024-2034
4.8. Competitive Landscape & Market Share Analysis, By Key Player (2023)
4.9. Use/impact of AI on Augmented Reality (AR) in Packaging Market Industry Trends
4.10. Global Augmented Reality (AR) in Packaging Market Penetration & Growth Prospect Mapping (US$ Mn), 2021-2034
Chapter 5. Augmented Reality (AR) in Packaging Market Segmentation 1: By Technology, Estimates & Trend Analysis
5.1. Market Share by Technology, 2024 & 2034
5.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Technology:
5.2.1. Applications (Apps)
5.2.2. Head-Mounted Displays (HMDs)
5.2.3. Marker-Based AR
5.2.4. Marker-less AR
5.2.5. Others
Chapter 6. Augmented Reality (AR) in Packaging Market Segmentation 2: By Application, Estimates & Trend Analysis
6.1. Market Share by Application, 2024 & 2034
6.2. Market Size Revenue (US$ Million) & Forecasts and Trend Analyses, 2021 to 2034 for the following Application:
6.2.1. Mobile & Tablet Devices
6.2.2. Showroom
6.2.3. Web
6.2.4. Retail
6.2.5. Others
Chapter 7. Augmented Reality (AR) in Packaging Market Segmentation 3: Regional Estimates & Trend Analysis
7.1. Global Augmented Reality (AR) in Packaging Market, Regional Snapshot 2024 & 2034
7.2. North America
7.2.1. North America Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
7.2.1.1. US
7.2.1.2. Canada
7.2.2. North America Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
7.2.3. North America Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
7.3. Europe
7.3.1. Europe Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
7.3.1.1. Germany
7.3.1.2. U.K.
7.3.1.3. France
7.3.1.4. Italy
7.3.1.5. Spain
7.3.1.6. Rest of Europe
7.3.2. Europe Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
7.3.3. Europe Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
7.4. Asia Pacific
7.4.1. Asia Pacific Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
7.4.1.1. India
7.4.1.2. China
7.4.1.3. Japan
7.4.1.4. Australia
7.4.1.5. South Korea
7.4.1.6. Hong Kong
7.4.1.7. Southeast Asia
7.4.1.8. Rest of Asia Pacific
7.4.2. Asia Pacific Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
7.4.3. Asia Pacific Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
7.5. Latin America
7.5.1. Latin America Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Country, 2021-2034
7.5.1.1. Brazil
7.5.1.2. Mexico
7.5.1.3. Rest of Latin America
7.5.2. Latin America Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
7.5.3. Latin America Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
7.6. Middle East & Africa
7.6.1. Middle East & Africa Wind Turbine Rotor Blade Market Revenue (US$ Million) Estimates and Forecasts by country, 2021-2034
7.6.1.1. GCC Countries
7.6.1.2. Israel
7.6.1.3. South Africa
7.6.1.4. Rest of Middle East and Africa
7.6.2. Middle East & Africa Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Technology, 2021-2034
7.6.3. Middle East & Africa Augmented Reality (AR) in Packaging Market Revenue (US$ Million) Estimates and Forecasts by Application, 2021-2034
Chapter 8. Competitive Landscape
8.1. Major Mergers and Acquisitions/Strategic Alliances
8.2. Company Profiles
8.2.1. Zappar
8.2.1.1. Business Overview
8.2.1.2. Key Technology/Service Overview
8.2.1.3. Financial Performance
8.2.1.4. Geographical Presence
8.2.1.5. Recent Developments with Business Strategy
8.2.2. Blippar
8.2.3. Nextech AR Solutions
8.2.4. UnifiedAR
8.2.5. Blixx22 Interactive
8.2.6. UniteAR
8.2.7. Displai
8.2.8. Kivisense
8.2.9. Alibaba
8.2.10. Alphabet (Google)
8.2.11. Amazon
8.2.12. Apple
8.2.13. Meta
8.2.14. Microsoft
8.2.15. Snap
8.2.16. Qualcomm
8.2.17. Niantic
8.2.18. ByteDance
8.2.19. Magic Leap
8.2.20. Tencent
8.2.21. Augmently, Inc.
8.2.22. ScanSource, Inc.
8.2.23. Pristine.io, Inc.
8.2.24. Holition Ltd.
8.2.25. Aurasma Ltd. (Hewlett-Packard)
8.2.26. Amcor
8.2.27. Avery Dennison
8.2.28. DS Smith
8.2.29. Elopak
8.2.30. Encirc
8.2.31. Mondi
8.2.32. Stora Enso
8.2.33. Tetra Pak
8.2.34. Verallia
8.2.35. THIMM Group GmbH + Co. KG
8.2.36. Coca-Cola
8.2.37. Nestlé
8.2.38. L’Oréal
8.2.39. Kraft
8.2.40. Simmons
8.2.41. Cadbury
8.2.42. McDonald’s
8.2.43. Pizza Hut
8.2.44. White Castle
8.2.45. Winerytale
8.2.46. Bombay Sapphire
8.2.47. Kellanova
8.2.48. Bayer
8.2.49. Jack Daniels
8.2.50. Budweiser
8.2.51. Mojokaii
Global Augmented Reality (AR) in Packaging Market - By Technology
Global Augmented Reality (AR) in Packaging Market – By Application
Global Augmented Reality (AR) in Packaging Market – By Region
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
