Waterless Cosmetics Market Size is valued at USD 9.78 Bn in 2023 and is predicted to reach USD 23.60 Bn by the year 2031 at a 11.8% CAGR during the forecast period for 2024-2031.
Waterless cosmetics are products formulated without water. They use oils, butter, and powders to provide hydration, nourishment, and cosmetic benefits. By omitting water, these products often have longer shelf lives and can be more concentrated with active ingredients. Examples include oil-based serums, solid balms, powder foundations, and solid shampoos. Waterless cosmetics are eco-friendly, reduce packaging waste, and are convenient for travel.
The waterless beauty trend is rapidly increasing because of the potency of skincare and cosmetics products. It is one of the key factors for the growing availability of waterless cosmetics. The Waterless Cosmetics Market is experiencing rapid growth driven by the increasing demand for eco-friendly beauty products. Waterless cosmetics, which do not contain water as an ingredient, offer benefits such as longer shelf life, concentrated formulas, and reduced environmental impact. Consumers are increasingly seeking alternatives that minimize water usage and pollution.
However, the COVID-19 pandemic had a mixed impact on the Waterless Cosmetics Market. While it disrupted supply chains and production, it also increased consumer demand for eco-friendly and sustainable products. The pandemic boosted online sales, as physical stores were forced to close. However, the overall long-term outlook for the market remains positive.
The Waterless Cosmetics Market is segmented by product type, consumer orientation, price range and sales channel. By product type, the market is divided into skincare, hair care, cosmetics, and others. On the basis of consumer orientation, the market is divided into men, women, and unisex. On the basis of sales channels, the market is divided into wholesalers/distributors, specialty stores, departmental stores, hypermarkets/supermarkets, online retail, and other retail formats. As per the price range, the market is categorized into Economy (Below US$30), Mid-Range (US$30 to US$60) and Premium (Above US$60).
Within the skincare category, players offer waterless products like creams, serums, lotions, cleansers, etc. Moreover, the demand for skin care products is comparatively higher than that of cosmetics and hair care. This is a significant reason that the skincare category has held a good value share in the market.
In terms of consumer orientation, women are expected to hold a significant share. Women are more beauty-conscious than men and value beauty products. Furthermore, their purchase frequency and spending on beauty products are also comparatively higher. These factors have resulted in the women's category holding a good share of the waterless cosmetics market.
The North America Waterless Cosmetics Market dominates the market in the forecast period, attributed to Beauty bloggers, experts, and influencers playing a key role in shaping consumers' beauty regimens and product preferences. Beauty influencers and bloggers have gained popularity, and their ability to connect with their followers has propelled the market. The rising demand for organic and chemical-free skincare and cosmetics will aid the country's overall expansion. Waterless cosmetics are without harmful preservatives, resulting in less skin irritation. It is one of the significant factors behind the growing preference for waterless cosmetics in the region. Asia-Pacific is expected to grow at a significant rate in the global Waterless Cosmetics Market due to rapid industrialization, government initiatives, and increasing funding in various industries.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 9.78 Bn |
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Revenue Forecast In 2031 |
USD 23.60 Bn |
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Growth Rate CAGR |
CAGR of 11.8% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Product Type, Consumer Orientation, Price Range And Sales Channel |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; Southeast Asia; South Korea |
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Competitive Landscape |
Unilever Plc, Kao Corporation, The Procter & Gamble Company, Clensta, Ruby’s Organics, Taiki USA, Ktein, True Botanicals, Lavedo Cosmetics, No Cosmetics, May Coop, Azafran Innovacion, Carter + Jane, Niconi, Allies Group Pte. Ltd.L'Oreal SA., Vantage Personal Care, WYOS Personal Care, Avon Products Incorporation, Johnson & Johnson, Amway, HENKEL AG & CO. KGAA and Other Market Players |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Waterless Cosmetics Market Snapshot
Chapter 4. Global Waterless Cosmetics Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis
5.1. by Product Type & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Product Type:
5.2.1. Skincare
5.2.2. Hair Care
5.2.3. Cosmetics
5.2.4. Others
Chapter 6. Market Segmentation 2: by Consumer Orientation Estimates & Trend Analysis
6.1. by Consumer Orientation & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Consumer Orientation:
6.2.1. Men
6.2.2. Women
6.2.3. Unisex
Chapter 7. Market Segmentation 3: by Sales Channel Estimates & Trend Analysis
7.1. by Sales Channel & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Sales Channel:
7.2.1. Wholesalers/Distributors
7.2.2. Hypermarkets/Supermarkets
7.2.3. Convenience Stores
7.2.4. Specialty Stores
7.2.5. Departmental Stores
7.2.6. Online Retail
7.2.7. Other Retail Formats
Chapter 8. Market Segmentation 4: by Price Range Estimates & Trend Analysis
8.1. by Price Range Orientation & Market Share, 2019 & 2031
8.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Price Range:
8.2.1. Economy (Below US$30)
8.2.2. Mid-Range (US$30 to US$60)
8.2.3. Premium (Above US$60)
Chapter 9. Waterless Cosmetics Market Segmentation 5: Regional Estimates & Trend Analysis
9.1. North America
9.1.1. North America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.1.2. North America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Consumer Orientation, 2023-2031
9.1.3. North America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2023-2031
9.1.4. North America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Price Range, 2023-2031
9.1.5. North America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.2. Europe
9.2.1. Europe Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.2.2. Europe Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Consumer Orientation, 2023-2031
9.2.3. Europe Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2023-2031
9.2.4. North America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Price Range, 2023-2031
9.2.5. Europe Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.3. Asia Pacific
9.3.1. Asia Pacific Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.3.2. Asia Pacific Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Consumer Orientation, 2023-2031
9.3.3. Asia-Pacific Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2023-2031
9.3.4. North America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Price Range, 2023-2031
9.3.5. Asia Pacific Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.4. Latin America
9.4.1. Latin America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.4.2. Latin America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Consumer Orientation, 2023-2031
9.4.3. Latin America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2023-2031
9.4.4. North America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Price Range, 2023-2031
9.4.5. Latin America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.5. Middle East & Africa
9.5.1. Middle East & Africa Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.5.2. Middle East & Africa Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Consumer Orientation, 2023-2031
9.5.3. Middle East & Africa Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2023-2031
9.5.4. North America Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by Price Range, 2023-2031
9.5.5. Middle East & Africa Waterless Cosmetics Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
Chapter 10. Competitive Landscape
10.1. Major Mergers and Acquisitions/Strategic Alliances
10.2. Company Profiles
10.2.1. Allies Group Pte. Ltd.
10.2.2. Azafran Innovacion
10.2.3. Carter + Jane
10.2.4. Clensta
10.2.5. Kao Corporation
10.2.6. Ktein
10.2.7. L’Oreal SA
10.2.8. Lavedo Cosmetics
10.2.9. Loli
10.2.10. May Coop
10.2.11. Niconi
10.2.12. No Cosmetics
10.2.13. Ruby’s Organics
10.2.14. Taiki USA
10.2.15. The Procter & Gamble Company
10.2.16. The Waterless Beauty Company
10.2.17. True Botanicals
10.2.18. Unilever Plc
10.2.19. Other Prominent Players
Waterless Cosmetics Market By Product Type:
Waterless Cosmetics Market By Consumer Orientation:
Waterless Cosmetics Market By Sales Channel:
Waterless Cosmetics Market By Price Range:
Waterless Cosmetics Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
