The Raw Pet Food Market Size is valued at USD 7.48 Bn in 2023 and is predicted to reach USD 16.87 Bn by the year 2031 at a 10.8% CAGR during the forecast period for 2024-2031.
Raw pet food is a diet for animals that is mostly made of unprocessed components, such as meat, bones, fruits, and vegetables. This diet is designed to improve the health and vigour of pets by resembling their traditional diet. The global pet ownership trend is on the rise, especially in emerging economies, and it is expected to have a significant impact on the global market for raw pet food. The global raw pet food market is experiencing rapid expansion due to the increasing number of pet owners who are concerned about providing their pets with healthy and high-quality food.
The increasing urbanization and pet humanization drive this trend. Additionally, growing the number of people owning pets around the world is a great way to boost demand for pet food, which in turn opens up new markets for specialized raw pet foods. The market is growing because commodities in different price ranges are easily accessible. Furthermore, raw food is becoming increasingly popular among pet owners as a means to protect their pets from common health problems like obesity, food allergies, and gastrointestinal disorders.
However, market growth is hampered by the high cost of raw pet food, strict regulations, and the product's inability to meet market demand. The raw pet food business was positively affected by the COVID-19 pandemic because, as individuals started spending more time at home with their pets, the demand for premium pet nutrition choices, such as raw diets, skyrocketed. A heightened awareness of the benefits of pet health drove this. Moreover, encouraging growing pet ownership in developing nations could also provide fresh opportunities for growth. The adoption of raw pet food is expected to be accelerated by pet owners due to the expanding popularity of pets.
The raw pet food market is segmented based on type, food type, and sales channel. Based on type, the market is segmented into dogs, cats and others. As per the food type, the market includes dry food and wet food. The sales channel segment comprises online and offline channels.
The dogs in the grade pet food market are expected to hold a major global market share in 2023 because dog owners are choosing premium, health-conscious pet food options, increasing their understanding of canine health and nutrition, and increasing their ownership of dogs. Furthermore, increased product availability and focused marketing initiatives by big pet food companies are driving demand in this market and contributing to the sector's growth.
Offline makes up the bulk of raw pet food because shoppers are inclined to prefer to buy things in-store so they can see and verify the quality of the products in person. Quick availability, individualized customer attention, and the possibility to evaluate several products in person all contribute to their appeal. Furthermore, it frequently provides a greater range of raw pet food choices in retail stores, thereby improving customer choice, especially in countries like the US, Germany, the UK, China, and India.
The North American raw pet food market is expected to note the highest market share in revenue in the near future. Because of rising pet ownership, rising knowledge of the advantages of raw meals for pets' health, and a significant presence of major industry players developing new products. Furthermore, the Asia Pacific region is estimated to experience significant growth in the worldwide raw pet food market due to a high prevalence of pet ownership and an increasing expenditure on pet health and well-being, as pets are regarded as family members. The demand for high-quality raw foods is propelled by consumers in the Asia-Pacific region who favor luxury and health-focused products.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 7.48 Bn |
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Revenue Forecast In 2031 |
USD 16.87 Bn |
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Growth Rate CAGR |
CAGR of 10.8% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Type, Food Type, And Sales Channel |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
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Competitive Landscape |
3P Naturals, 4PAWSRAW, Big Dog Australia Pty Ltd, Ça?atay Pet Food, Canada Raw, H.D.C. (Happy.Dream.Company CO. LTD.), Instinct Pet Food, Korea Pet Food Co., Ltd, Nature’s Variety, Organic Paws, OSP PET FOOD, Primal Pet Foods, Smallbatch, Staughton Group, and Stella & Chewy’s. |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Raw Pet Food Market Snapshot
Chapter 4. Global Raw Pet Food Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Porter's Five Forces Analysis
4.7. Incremental Opportunity Analysis (US$ MN), 2024-2031
4.8. Global Raw Pet Food Market Penetration & Growth Prospect Mapping (US$ Mn), 2023-2031
4.9. Competitive Landscape & Market Share Analysis, By Key Player (2023)
4.10. Use/impact of AI on Raw Pet Food Industry Trends
Chapter 5. Raw Pet Food Market Segmentation 1: By Animal Type, Estimates & Trend Analysis
5.1. Market Share by Animal Type, 2023 & 2031
5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following Animal Type:
5.2.1. Dogs
5.2.2. Cats
5.2.3. Others
Chapter 6. Raw Pet Food Market Segmentation 2: By Food Type, Estimates & Trend Analysis
6.1. Market Share by Food Type, 2023 & 2031
6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following Food Types:
6.2.1. Dry food
6.2.2. Wet food
Chapter 7. Raw Pet Food Market Segmentation 3: By Sales Channel, Estimates & Trend Analysis
7.1. Market Share by Sales Channel, 2023 & 2031
7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2019 to 2031 for the following Sales Channels:
7.2.1. Online
7.2.2. Offline
Chapter 8. Raw Pet Food Market Segmentation 6: Regional Estimates & Trend Analysis
8.1. Global Raw Pet Food Market, Regional Snapshot 2023 & 2031
8.2. North America
8.2.1. North America Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.2.1.1. US
8.2.1.2. Canada
8.2.2. North America Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2024-2031
8.2.3. North America Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Food Type, 2024-2031
8.2.4. North America Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2024-2031
8.3. Europe
8.3.1. Europe Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.3.1.1. Germany
8.3.1.2. U.K.
8.3.1.3. France
8.3.1.4. Italy
8.3.1.5. Spain
8.3.1.6. Rest of Europe
8.3.2. Europe Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2024-2031
8.3.3. Europe Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Food Type, 2024-2031
8.3.4. Europe Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2024-2031
8.4. Asia Pacific
8.4.1. Asia Pacific Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.4.1.1. India
8.4.1.2. China
8.4.1.3. Japan
8.4.1.4. Australia
8.4.1.5. South Korea
8.4.1.6. Hong Kong
8.4.1.7. Southeast Asia
8.4.1.8. Rest of Asia Pacific
8.4.2. Asia Pacific Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2024-2031
8.4.3. Asia Pacific Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Food Type, 2024-2031
8.4.4. Asia Pacific Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts By Sales Channel, 2024-2031
8.5. Latin America
8.5.1. Latin America Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Country, 2024-2031
8.5.1.1. Brazil
8.5.1.2. Mexico
8.5.1.3. Rest of Latin America
8.5.2. Latin America Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2024-2031
8.5.3. Latin America Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Food Type, 2024-2031
8.5.4. Latin America Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2024-2031
8.6. Middle East & Africa
8.6.1. Middle East & Africa Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
8.6.1.1. GCC Countries
8.6.1.2. Israel
8.6.1.3. South Africa
8.6.1.4. Rest of Middle East and Africa
8.6.2. Middle East & Africa Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Animal Type, 2024-2031
8.6.3. Middle East & Africa Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Food Type, 2024-2031
8.6.4. Middle East & Africa Raw Pet Food Market Revenue (US$ Million) Estimates and Forecasts by Sales Channel, 2024-2031
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. 3P Naturals
9.2.1.1. Business Overview
9.2.1.2. Key Product/Service Offerings
9.2.1.3. Financial Performance
9.2.1.4. Geographical Presence
9.2.1.5. Recent Developments with Business Strategy
9.2.2. 4PAWSRAW
9.2.3. Big Dog Australia Pty Ltd
9.2.4. Ça?atay Pet Food
9.2.5. Canada Raw
9.2.6. H.D.C. (Happy.Dream.Company CO. LTD.)
9.2.7. Instinct Pet Food
9.2.8. Korea Pet Food Co., Ltd
9.2.9. Nature's Variety
9.2.10. Organic Paws
9.2.11. OSP PET FOOD
9.2.12. Primal Pet Foods
9.2.13. Smallbatch
9.2.14. Staughton Group
9.2.15. Stella & Chewy’s
9.2.16. Pedigree Petfoods
9.2.17. Essential Foods
9.2.18. Friskies PetCare Company
9.2.19. Royal Canin
9.2.20. Raw Paws Pet
9.2.21. Raw Basics LLC
9.2.22. Other Market Players
Raw Pet Food Market By Animal Type-
Raw Pet Food Market By Food Type-
Raw Pet Food Market By Sales Channel-
Raw Pet Food Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
