The Global Organic Feminine Care Market Size is valued at 2.43 billion in 2022 and is predicted to reach 3.87 billion by the year 2031 at a 5.57% CAGR during the forecast period for 2023-2031.
Menstrual pads, tampons, and natural cotton pants liners are among the organic feminine care items, sometimes known as women's or cotton cleanliness items. Due to the natural cotton content, these feminine care products are disposable and biodegradable.
The demand for organic raw ingredients in personal care products is driven by increased customer preference for sustainable products and rising consumer awareness of health and cleanliness. The increase in working women also has a favorable effect on the market expansion. Furthermore, the rise of the business is aided by the growing availability of affordable feminine products.
In addition, the governments have undertaken several measures that have expanded the global market, such as distributing sanitary pads to significant developing nations. Governments are also taking steps to raise public knowledge of linked health issues, including menopause health, which is encouraging more people to use organic personal care products.
However, the increasing use of digital platforms by the populace has greatly aided the expansion of the online retail sector, which is anticipated to have a suitable effect on the development of the organic feminine care market throughout the forecast period.
The organic feminine care market is segmented on the basis of age group, product type, nature and distribution channel. Age group segment includes up to 18 Years, 19-30 Years, 31-40 Years and 41 Years & Above. Product type segment includes Sanitary Pads, Tampons, Menstrual Cups, Panty Liners and Shields and Others. Based on nature, the market is segmented as Disposable and Reusable. Distribution channel segment includes Supermarkets and hypermarkets, pharmacies, Online Stores and Others.
The sanitary pads category is expected to hold a significant share of the global organic feminine care market in 2022. Throughout their menstrual cycle, women wear absorbent hygiene items called sanitary pads. Sanitary pads are available in diverse sizes, shapes, and designs to suit comfort, discretion, and individual preference.
The size of the pad can vary depending on the amount of flow. Rising personal hygiene awareness significantly influences the global demand for organic sanitary products. As disposable income has increased, more marketing promotions, government initiatives, and educational campaigns have increased demand for organic sanitary pads. To increase the usage of organic sanitary goods in emerging areas, manufacturers must create these items at competitive prices.
The online stores segment is projected to increase rapidly in the global organic feminine care market. As a result of the internet's extensive use, online shopping has become a significant trend. Due to the convenience of buying, the availability of an extensive range, and the constant support, pure-play online is growing in popularity with consumers. Since the consumer base has increased due to online sales channels, many firms now rely on them as a major source of revenue. Improved logistics services, more online sales, straightforward return and exchange policies, and more straightforward payment options contribute to the market's expansion.
The European organic feminine care market is expected to record the highest market share in terms of revenue in the near future. Increased disposable income, an increase in the desire for organic personal care products, and effective marketing strategies used by producers, such as product releases and collaboration, are all contributing to the growth of the organic feminine care industry. As women of all ages favor tampons and pants, the European sanitary protection market is changing.
European countries, particularly those in Western Europe, also have the highest tampon penetration and acceptability rates, promoting the growth of the organic feminine care sector. In addition, North America is projected to grow rapidly in the global organic feminine care market. As people become more conscious of the risks that plastic and chemical wastes cause to the environment, there is an upsurge in demand for organic feminine care products in North America. Furthermore, due to the country's growing health consciousness, there is a substantial increase in demand for organic items in the U.S.
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Report Attribute |
Specifications |
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Market size value in 2022 |
USD 2.43 Bn |
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Revenue forecast in 2031 |
USD 3.87 Bn |
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Growth rate CAGR |
CAGR of 5.57 % from 2023 to 2031 |
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Quantitative units |
Representation of revenue in US$ Billion, and CAGR from 2023 to 2031 |
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Historic Year |
2019 to 2022 |
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Forecast Year |
2023-2031 |
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Report coverage |
The forecast of revenue, the position of the company, the competitive market statistics, growth prospects, and trends |
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Segments covered |
Age Group, Product Type, Nature And Distribution Channel |
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Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; The UK; France; Italy; Spain; China; Japan; India; South Korea; Southeast Asia; South Korea; Southeast Asia |
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Competitive Landscape |
Bodywise (UK) Limited, Corman S.p.A., TOP Organic Project, The Honey Pot Company, LLC, The Honest Company, Inc., GladRags, Organic Initiative Limited, Women's India Personal Care Pvt. Ltd., Unilever PLC, Kao Corporation, Ontex BV, Unicharm Corporation, Apropos, Procter & Gamble Co., and Eco Femme. |
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Customization scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing and available payment methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Organic Feminine Care Market Snapshot
Chapter 4. Global Organic Feminine Care Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: by Product Type Estimates & Trend Analysis
5.1. by Product Type & Market Share, 2019 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Product Type:
5.2.1. Sanitary Pads
5.2.1.1. Size
5.2.1.1.1. Regular
5.2.1.1.2. Large
5.2.1.1.3. Extra Large
5.2.2. Tampons
5.2.2.1. Size
5.2.2.1.1. Light
5.2.2.1.2. Regular
5.2.2.1.3. Super
5.2.3. Menstrual Cups
5.2.3.1. Size
5.2.3.1.1. Small
5.2.3.1.2. Large
5.2.4. Panty Liners and Shields
5.2.5. Others
Chapter 6. Market Segmentation 2: by Age Group Estimates & Trend Analysis
6.1. by Age Group & Market Share, 2019 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Age Group:
6.2.1. Upto 18 Years
6.2.2. 19-30 Years
6.2.3. 31-40 Years
6.2.4. 41 Years and Above
Chapter 7. Market Segmentation 3: by Nature Estimates & Trend Analysis
7.1. by Nature & Market Share, 2019 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Nature:
7.2.1. Disposable
7.2.2. Reusable
Chapter 8. Market Segmentation 4: by Distribution Channel Estimates & Trend Analysis
8.1. by Distribution Channel & Market Share, 2019 & 2031
8.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Distribution Channel:
8.2.1. Supermarkets and hypermarkets
8.2.2. Pharmacy
8.2.3. Online Stores
8.2.4. Others
Chapter 9. Organic Feminine Care Market Segmentation 5: Regional Estimates & Trend Analysis
9.1. North America
9.1.1. North America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.1.2. North America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2023-2031
9.1.3. North America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2023-2031
9.1.4. North America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.1.5. North America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.2. Europe
9.2.1. Europe Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.2.2. Europe Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2023-2031
9.2.3. Europe Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2023-2031
9.2.4. Europe Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.2.5. Europe Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.3. Asia Pacific
9.3.1. Asia Pacific Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.3.2. Asia Pacific Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2023-2031
9.3.3. Asia-Pacific Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2023-2031
9.3.4. Asia-Pacific Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.3.5. Asia Pacific Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.4. Latin America
9.4.1. Latin America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.4.2. Latin America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2023-2031
9.4.3. Latin America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2023-2031
9.4.4. Latin America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.4.5. Latin America Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
9.5. Middle East & Africa
9.5.1. Middle East & Africa Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Product Type, 2023-2031
9.5.2. Middle East & Africa Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2023-2031
9.5.3. Middle East & Africa Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Nature, 2023-2031
9.5.4. Middle East & Africa Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by Distribution Channel, 2023-2031
9.5.5. Middle East & Africa Organic Feminine Care Market Revenue (US$ Million) Estimates and Forecasts by country, 2023-2031
Chapter 10. Competitive Landscape
10.1. Major Mergers and Acquisitions/Strategic Alliances
10.2. Company Profiles
10.2.1. Bodywise (UK) Limited
10.2.2. Corman S.p.A.
10.2.3. TOP Organic Project
10.2.4. The Honey Pot Company, LLC
10.2.5. The Honest Company, Inc.
10.2.6. GladRags
10.2.7. Organic Initiative Limited
10.2.8. Women's India Personal Care Pvt. Ltd.
10.2.9. Unilever PLC
10.2.10. Kao Corporation
10.2.11. Ontex BV
10.2.12. Unicharm Corporation
10.2.13. Apropos
10.2.14. Procter & Gamble Co.
10.2.15. Eco Femme
10.2.16. Other Prominent Players
Organic Feminine Care Market By Age Group
Organic Feminine Care Market By Product Type
Organic Feminine Care Market By Nature
Organic Feminine Care Market By Distribution Channel
Organic Feminine Care Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
To know more about the research methodology used for this study, kindly contact us/click here.
