RTD alcohol beverages are known as the next alcoholic beverages category premixed and ready to be consumed either in bottles or cans. In recent years, the global alcoholic ready-to-drink (RTDs) has witnessed significant growth. There is a surging demand for canned RTD alcoholic beverages due to innovative and high quality but affordable beverages range and easy availability. The alcohol in RTD beverages usually includes beer, whiskey, rum, vodka, gin, and more. These are also available in an array of flavors such as citrus, berries, tropical, spices and then packaged in a can or bottle. Convenience has always been a major driving factor of the RTD alcoholic beverages category, but in present times RTDs are also driven by premiumization. Both components are considered as vital in current culture. The market is also driven by Low calorie and low ABV offerings, a focus on natural ingredients, the rise of the canned format. Extended range of new flavours and improved form of product packaging is further likely to accelerate the market growth.
The global RTD Alcoholic Beverages market can be segregated into Base Type, Packaging Types, Distribution Channels, And Geography. On the basis of product type, the market is segmented into Whiskey, Rum, Vodka, Gin, and Others. On the basis of Packaging Types, the market is segmented into Bottles, Cans, and Others. Based on Distribution Channels, the RTD Alcoholic Beverages market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Others.
Based on geography, the global RTD Alcoholic Beverages market has been segmented into North America, Asia Pacific, Latin America, Europe, and Middle East & Africa. In terms of revenue, Europe accounted for the leading position in the global RTD Alcoholic Beverages market in 2019. The presence of a large customer base, and availability of different brand products of RTD alcoholic beverages are contributing towards a high share of Europe in the global market.
Some of the market players leading the global RTD Alcoholic Beverages market includes Anheuser-Busch InBev NV, Asahi Group Holdings, Ltd., Bacardi Limited, Carlsberg Breweries A/S, Suntory Holdings Limited, Brown-Forman, Heineken N.V., Diageo plc., Davide Campari-Milano S.p.A., Molson Coors Brewing Company, Black Magic Beverages, LLC, Manchester Drinks, Loverboy, Simple Skiff Beverages, LLC (Ohza Mimosas), The SHS Group and Other Prominent Players.