Global RTD Alcoholic Beverages Market

Report ID : 1050 | Published : 2021-07-20 | Pages: | Format: PDF/EXCEL

RTD alcohol beverages are known as the next alcoholic beverages category premixed and ready to be consumed either in bottles or cans. In recent years, the global alcoholic ready-to-drink (RTDs) has witnessed significant growth. There is a surging demand for canned RTD alcoholic beverages due to innovative and high quality but affordable beverages range and easy availability. The alcohol in RTD beverages usually includes beer, whiskey, rum, vodka, gin, and more. These are also available in an array of flavors such as citrus, berries, tropical, spices and then packaged in a can or bottle. Convenience has always been a major driving factor of the RTD alcoholic beverages category, but in present times RTDs are also driven by premiumization. Both components are considered as vital in current culture. The market is also driven by Low calorie and low ABV offerings, a focus on natural ingredients, the rise of the canned format. Extended range of new flavours and improved form of product packaging is further likely to accelerate the market growth.


The global RTD Alcoholic Beverages market can be segregated into Base Type, Packaging Types, Distribution Channels, And Geography. On the basis of product type, the market is segmented into Whiskey, Rum, Vodka, Gin, and Others. On the basis of Packaging Types, the market is segmented into Bottles, Cans, and Others. Based on Distribution Channels, the RTD Alcoholic Beverages market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Others.
Based on geography, the global RTD Alcoholic Beverages market has been segmented into North America, Asia Pacific, Latin America, Europe, and Middle East & Africa. In terms of revenue, Europe accounted for the leading position in the global RTD Alcoholic Beverages market in 2019. The presence of a large customer base, and availability of different brand products of RTD alcoholic beverages are contributing towards a high share of Europe in the global market.
Some of the market players leading the global RTD Alcoholic Beverages market includes Anheuser-Busch InBev NV, Asahi Group Holdings, Ltd., Bacardi Limited, Carlsberg Breweries A/S, Suntory Holdings Limited, Brown-Forman, Heineken N.V., Diageo plc., Davide Campari-Milano S.p.A., Molson Coors Brewing Company, Black Magic Beverages, LLC, Manchester Drinks, Loverboy, Simple Skiff Beverages, LLC (Ohza Mimosas), The SHS Group and Other Prominent Players.

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global RTD Alcoholic Beverages Market Snapshot

Chapter 4. Global RTD Alcoholic Beverages Market Variables, Trends & Scope

4.1. Market Segmentation & Scope

4.2. Drivers

4.3. Challenges

4.4. Trends

4.5. Investment and Funding Analysis of Key RTD Alcoholic Beverages Companies

4.6. Industry Analysis – Porter’s Five Forces Analysis

4.7. Competitive Landscape & Market Share Analysis

4.8. Covid 19 Impact on Alcoholic Beverages

Chapter 5. Market Segmentation 1: Base Type Estimates & Trend Analysis

5.1. Base Type & Market Share, 2020 & 2028

5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2020 to 2028 for the following Base Type:

5.2.1. Whiskey

5.2.2. Rum

5.2.3. Vodka

5.2.4. Gin

5.2.5. Others

Chapter 6. Market Segmentation 2: Packaging Types Estimates & Trend Analysis

6.1. Packaging Types & Market Share, 2020 & 2028

6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2020 to 2028 for the following Packaging Types:

6.2.1. Bottles

6.2.2. Cans

6.2.3. Others

Chapter 7. Market Segmentation 2: Distribution Channels Estimates & Trend Analysis

7.1. Distribution Channels & Market Share, 2020 & 2028

7.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2020 to 2028 for the following Distribution Channels:

7.2.1. Hypermarkets and Supermarkets

7.2.2. Specialty Stores

7.2.3. Others

Chapter 8. RTD Alcoholic Beverages Market Segmentation 3: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America RTD Alcoholic Beverages Market revenue (US$ Million) estimates and forecasts by Base Type, 2020-2028

8.1.2. North America RTD Alcoholic Beverages Market revenue (US$ Million) estimates and forecasts by Packaging Types, 2020-2028

8.1.3. North America RTD Alcoholic Beverages Market revenue (US$ Million) estimates and forecasts by Distribution Channels, 2020-2028

8.1.4. North America RTD Alcoholic Beverages Market revenue (US$ Million) estimates and forecasts by country, 2020-2028

8.2. Europe

8.2.1. Europe RTD Alcoholic Beverages Market revenue (US$ Million) by Base Type, 2020-2028

8.2.2. Europe RTD Alcoholic Beverages Market revenue (US$ Million) by Packaging Types, 2020-2028

8.2.3. Europe RTD Alcoholic Beverages Market revenue (US$ Million) estimates and forecasts by Distribution Channels, 2020-2028

8.2.4. Europe RTD Alcoholic Beverages Market revenue (US$ Million) by country, 2020-2028

8.3. Asia Pacific

8.3.1. Asia Pacific RTD Alcoholic Beverages Market revenue (US$ Million) by Base Type, 2020-2028

8.3.2. Asia Pacific RTD Alcoholic Beverages Market revenue (US$ Million) by Packaging Types, 2020-2028

8.3.3. Asia Pacific RTD Alcoholic Beverages Market revenue (US$ Million) estimates and forecasts by Distribution Channels, 2020-2028

8.3.4. Asia Pacific RTD Alcoholic Beverages Market revenue (US$ Million) by country, 2020-2028

8.4. Latin America

8.4.1. Latin America RTD Alcoholic Beverages Market revenue (US$ Million) by Base Type, (US$ Million)

8.4.2. Latin America RTD Alcoholic Beverages Market revenue (US$ Million) by Packaging Types, 2020-2028

8.4.3. Latin America RTD Alcoholic Beverages Market revenue (US$ Million) estimates and forecasts by Distribution Channels, 2020-2028

8.4.4. Latin America RTD Alcoholic Beverages Market revenue (US$ Million) by country, (US$ Million) 2020-2028

8.5. Middle East & Africa

8.5.1. Middle East & Africa RTD Alcoholic Beverages Market revenue (US$ Million) by Base Type, (US$ Million)

8.5.2. Middle East & Africa RTD Alcoholic Beverages Market revenue (US$ Million) by Packaging Types, (US$ Million)

8.5.3. Middle East & Africa RTD Alcoholic Beverages Market revenue (US$ Million) estimates and forecasts by Distribution Channels, 2020-2028

8.5.4. Middle East & Africa RTD Alcoholic Beverages Market revenue (US$ Million) by country, (US$ Million) 2020-2028

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles

9.2.1. Anheuser-Busch InBev NV

9.2.2. Asahi Group Holdings, Ltd.

9.2.3. Bacardi Limited

9.2.4. Carlsberg Breweries A/S

9.2.5. Suntory Holdings Limited

9.2.6. Brown-Forman

9.2.7. Heineken N.V.

9.2.8. Diageo plc.

9.2.9. Davide Campari-Milano S.p.A.

9.2.10. Molson Coors Brewing Company

9.2.11. Black Magic Beverages, LLC

9.2.12. Manchester Drinks

9.2.13. Loverboy

9.2.14. Simple Skiff Beverages, LLC (Ohza Mimosas)

9.2.15. Other Prominent Players

Global RTD Alcoholic Beverages Market Segmentation

  • Global RTD Alcoholic Beverages Market Outlook (Value (US$ Mn), 2019 - 2030) By Product Type
    • Whiskey
    • Rum
    • Vodka
    • Gin
    • Others
  • Global RTD Alcoholic Beverages Market Outlook (Value (US$ Mn), 2018 - 2028) By Packaging Types
    • Bottles 
    • Cans
    • Others
  • Global RTD Alcoholic Beverages Market Outlook (Value (US$ Mn), 2018 - 2028) By Distribution Channels
    • Hypermarkets & Supermarkets
    • Specialty Stores
    • Others
  • Global RTD Alcoholic Beverages Market Outlook (Value (US$ Mn), 2019 - 2030) By Region
  • Europe
    • Germany
    • Poland
    • France
    • Italy
    • Spain
    • UK
    • Rest of Europe
  • North America
    • U.S.
    • Canada
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • South Africa
    • Rest of Middle East & Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

  • Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
  • External and internal proprietary databases, regulatory databases, and relevant patent analysis
  • Statistical databases, National government documents, and market reports
  • Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

  • Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
  • Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
  • Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
  • End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

To know more about the research methodology used for this study, kindly contact us/click here.

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