The Educational Tourism Market Size is valued at USD 512.6 Bn in 2023 and is predicted to reach USD 1,474.8 Bn by the year 2031 at a 14.3% CAGR during the forecast period for 2024-2031.
Educational Tourism refers to a type of tourism in which persons visit a different site with the main objective of acquiring educational experiences. This form of tourism combines education with travel, enabling individuals to discover new locations while participating in educational activities such as attending lectures, seminars, cultural exchanges, language acquisition, or partaking in academic programs. These activities, which can be tailored to the requirements and interests of anyone involved, include teaching languages, holding historical meetings, and running fundraising initiatives.
The potential for increased employment options, skill development, cross-cultural exposure, and self-sufficiency is driving learners to educational tourism and contributing to the industry's expansion. Furthermore, the market is offering lucrative growth potential due to authorities' and enterprises' substantial investments in education and training, which has increased the need for instructional travel for learning purposes. Additionally, the industry is expected to grow favourably due to the instruction sector's robust growth, the spread of digital reservation systems, technological and facilities innovations in transport, higher education institutions' effective advertising efforts, and the emergence of innovative attractions for educational travel.
However, the biggest obstacle in the educational tourism market is a lack of awareness. Educational tourism initiatives must be mindful of regional customs and traditions and attentive to regional differences. Legal issues and unfavorable encounters with local populations result from misunderstandings or an absence of ethnic consciousness, which has an impact on the industry development of the education tourism sector. There is a considerable environmental impact associated with tourism-related operations, such as lodging and transportation. Conscientious tourists are alarmed by the carbon emissions that come with transportation. Students are unable to commit enough time to their education or extended courses due to time limitations.
The global educational tourism market is segmented based on age group, education type, and occupation. Based on the age group, the market is segmented into less than 15 years, 16-25 years, 26-40 years, and 41-55 years. Based on education type, the market is segmented into primary, secondary, college, and post-graduation. By occupation, the market is segmented into students, teachers, government officials, corporation managers, enterprise owners, workers, and others.
The global college educational tourism market is expected to lead with a large global market share in 2023. The elevated degree of openness surrounding speciality certificates, the ease of immigration laws, and the affordability of college programs make many customers decide to relocate for education because there aren't many possibilities close enough. Having a highly esteemed undergraduate degree increases the chances of landing a respectable career or an excellent post-graduate initiative.
The North American global educational tourism market is expected to report the largest market share in revenue in the near future. This can be attributed to the fact that it funds top-notch studies and instruction, hosts instructive trips, and offers excellent resources for instruction. In addition, Asia Pacific is likely to grow rapidly in the global educational tourism market because of the economic growth of its contemporary settlements, heritage sites, and different religions. Learners, experts, and tourists looking to further their knowledge while discovering new places are drawn to the area by its extensive legacy, linguistic educational institutions, and possibilities for career growth.
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Report Attribute |
Specifications |
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Market Size Value In 2023 |
USD 512.6 Bn |
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Revenue Forecast In 2031 |
USD 1,474.8 Bn |
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Growth Rate CAGR |
CAGR of 14.3% from 2024 to 2031 |
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Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
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Historic Year |
2019 to 2023 |
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Forecast Year |
2024-2031 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Age Group, Education Type, Occupation |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
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Competitive Landscape |
WorldStrides, ACIS Educational Tours, CIEE (Council on International Educational Exchange), API (Academic Programs International), AIFS (American Institute for Foreign Study), Contiki (Young Adventurer Tours), TravelBound, SGI (Study Group International), BUNTE Reiseburo (BUNTE Educational Tours), EF Education First Ltd., ACIS Educational Tours, Explorica, Inc., WorldStrides, Rustic Pathways, Walking Tree Travel, Travel For Teens, School Tours of America, EST , World Expeditions Travel Group Pty Ltd, ACE CULTURAL TOURS, Atlantis Erudition &Travel Services, Kesari Tours Pvt. Ltd., ATG Travel, Global Educational Travel, Educational Tours, Inc., AAI EDUTOURZ, Capital Tours, Inc and Other market players. |
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Customization Scope |
Free customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Educational Tourism Market Snapshot
Chapter 4. Global Educational Tourism Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Investment and Funding Analysis
4.6. Industry Analysis – Porter’s Five Forces Analysis
4.7. Competitive Landscape & Market Share Analysis
4.8. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: By Age Group Estimates & Trend Analysis
5.1. By Age Group & Market Share, 2023 & 2031
5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following By Age Group:
5.2.1. Less Than 15 Years
5.2.2. 16-25 Years
5.2.3. 26-40 Years
5.2.4. 41-55 Years
Chapter 6. Market Segmentation 2: By Education Type Estimates & Trend Analysis
6.1. By Education Type & Market Share, 2023 & 2031
6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following By Education Type:
6.2.1. Primary
6.2.2. Secondary
6.2.3. College
6.2.4. Post-graduation
Chapter 7. Market Segmentation 3: By Occupation Estimates & Trend Analysis
7.1. By Occupation & Market Share, 2023 & 2031
7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following By Occupation:
7.2.1. Students
7.2.2. Teacher
7.2.3. Government Officials
7.2.4. Corporation Managers
7.2.5. Enterprise Owners
7.2.6. Workers
7.2.7. Others
Chapter 8. Educational Tourism Market Segmentation 4: Regional Estimates & Trend Analysis
8.1. North America
8.1.1. North America Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2024-2031
8.1.2. North America Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Education Type, 2024-2031
8.1.3. North America Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Occupation, 2024-2031
8.1.4. North America Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
8.2. Europe
8.2.1. Europe Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2024-2031
8.2.2. Europe Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Education Type, 2024-2031
8.2.3. Europe Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Occupation, 2024-2031
8.2.4. Europe Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
8.3. Asia Pacific
8.3.1. Asia Pacific Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2024-2031
8.3.2. Asia Pacific Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Education Type, 2024-2031
8.3.3. Asia Pacific Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Occupation, 2024-2031
8.3.4. Asia Pacific Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
8.4. Latin America
8.4.1. Asia Pacific Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2024-2031
8.4.2. Latin America Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Education Type, 2024-2031
8.4.3. Latin America Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Occupation, 2024-2031
8.4.4. Latin America Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
8.5. Middle East & Africa
8.5.1. Middle East & Africa Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Age Group, 2024-2031
8.5.2. Middle East & Africa Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Education Type, 2024-2031
8.5.3. Middle East & Africa Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by Occupation, 2024-2031
8.5.4. Middle East & Africa Educational Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031
Chapter 9. Competitive Landscape
9.1. Major Mergers and Acquisitions/Strategic Alliances
9.2. Company Profiles
9.2.1. WorldStrides
9.2.2. ACIS Educational Tours
9.2.3. Meridean Overseas
9.2.4. CIEE (Council on International Educational Exchange)
9.2.5. API (Academic Programs International)
9.2.6. AIFS (American Institute for Foreign Study)
9.2.7. Contiki (Young Adventurer Tours)
9.2.8. TravelBound
9.2.9. SGI (Study Group International)
9.2.10. BUNTE Reiseburo (BUNTE Educational Tours)
9.2.11. EF Education First Ltd.
9.2.12. ACIS Educational Tours
9.2.13. Explorica, Inc.
9.2.14. WorldStrides
9.2.15. Rustic Pathways
9.2.16. Walking Tree Travel
9.2.17. Travel For Teens
9.2.18. School Tours of America
9.2.19. EST
9.2.20. World Expeditions Travel Group Pty Ltd
9.2.21. ACE CULTURAL TOURS
9.2.22. Atlantis Erudition &Travel Services
9.2.23. Kesari Tours Pvt. Ltd.
9.2.24. ATG Travel
9.2.25. Global Educational Travel
9.2.26. Educational Tours, Inc.
9.2.27. AAI EDUTOURZ
9.2.28. Capital Tours, Inc
9.2.29. Other Prominent Players
Educational Tourism Market By Age Group-
Educational Tourism Market By Education Type-
Educational Tourism Market By Occupation-
Educational Tourism Market By Region-
North America-
Europe-
Asia-Pacific-
Latin America-
Middle East & Africa-
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
