Global Direct-To-Consumer (D2C) Personalized Haircare Market Size is valued at USD 3.5 Billion in 2024 and is predicted to reach USD 23.3 Billion by the year 2034 at a 21.1% CAGR during the forecast period 2025-2034 .
Personalized hair care concept is an advancement in the cosmetic industry. Artificial intelligence is used for direct communication between manufacturer and consumer directly. These customized products fulfil your needs and goals regarding hair care. Shampoo and conditioners are becoming the everyday needs of every person nowadays, which manufacturers specifically customize. Effective, safe, personalized hair care products are made possible through its online quiz and feedback platform. These quizzes ask for information about the customer’s hair texture, dandruff, oily scalp, modifications, and daily care.
Awareness about personalized hair care products based on definite beauty requirements is a significant growth factor of the D2C personalized hair care product market. Rising innovations and consumer interactions regarding the product are expected to fuel market growth. For instance, in Dec 2020, L Catterton invested $150 million to accelerate the company’s product development, expansion, and customized manufacturing capabilities. In dec 2021, Procter & Gamble announced the acquisition of Ouai. Ouai will continue operating separately without fully integrating into the P&G business. WWD reported industry sources projected more than $50 million in net sales for 2021 and more than $80 million for 2022. The rapid developments in the utilization of digital platforms and AI for reaching the consumer and the study of characteristics of individuals are expected to show specific market opportunities in the upcoming years. The higher cost will restrain the market as personalized products are costlier than the standard formulation product.
The D2C personalized haircare market is segmented into personalized haircare by-products, platforms, and regions. The product segment comprises Shampoo, conditioners, hair loss treatment products, hair oil, hair colour and other products. These products play an important role in the day-to-day lives of men and women. In the case of digital platforms, the segment consists of consultation and digital questionaries, apps, specialized hardware, and other platforms. All these platforms are working with the help of AI technology which is a significant characteristic of the D2C product market. The D2C personalized haircare market market is studied across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa regionally.
The North American and European D2C personalized haircare markets are likely to witness rapid growth during the forecast period (2024-2031) due to the essential Collaborations and partnerships, growing awareness regarding the D2C product market of hair care, and the rising developments in customization.
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Report Attribute |
Specifications |
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Market Size Value In 2024 |
USD 3.5 Billion |
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Revenue Forecast In 2034 |
USD 23.3 Billion |
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Growth Rate CAGR |
CAGR of 21.1% from 2025 to 2034 |
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Quantitative Units |
Representation of revenue in US$ Mn, and CAGR from 2025 to 2034 |
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Historic Year |
2021 to 2024 |
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Forecast Year |
2025-2034 |
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Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
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Segments Covered |
By Products, By Platforms |
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Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
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Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico ;The UK; France; Italy; Spain; China; Japan; India; South Korea; South East Asia; South Korea; South East Asia |
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Competitive Landscape |
Function of Beauty, Belle Bar Organic, Form Beauty, Prose Personalized Hair Care, Strands, Henkel (Schwarzkopf Professional SalonLab), P&G (Ouai), Living Proof Inc., Ravel, Formulate Labs, Inc, Vert Home & Personal Care Pvt. Ltd., esalone(Aura), Gemmist, Bare Anatomy, Skinkraft, Rituals, vedix, MDhair, Shampora, L’Oreal (Color&co), Oddity (SpoiledChild), Other Prominent Players |
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Customization Scope |
Free customization report with the procurement of the report, Modifications to the regional and segment scope. Particular Geographic competitive landscape. |
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Pricing And Available Payment Methods |
Explore pricing alternatives that are customized to your particular study requirements. |
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
Chapter 2. Executive Summary
Chapter 3. Global Direct-To-Consumer (D2C) Personalized Haircare Market Snapshot
Chapter 4. Global Direct-To-Consumer (D2C) Personalized Haircare Market Variables, Trends & Scope
4.1. Market Segmentation & Scope
4.2. Drivers
4.3. Challenges
4.4. Trends
4.5. Industry Analysis – Porter’s Five Forces Analysis
4.6. Competitive Landscape & Market Share Analysis
4.7. Impact of Covid-19 Analysis
Chapter 5. Market Segmentation 1: By Products Estimates & Trend Analysis
5.1. By Products & Market Share, 2024 & 2034
5.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Products:
5.2.1. Shampoo
5.2.2. Conditioner
5.2.3. Hair Loss Treatment Products (Masks etc.)
5.2.4. Hair Oil
5.2.5. Hair color and Other Product
Chapter 6. Market Segmentation 2: By Platforms Estimates & Trend Analysis
6.1. By Platform & Market Share, 2024 & 2034
6.2. Market Size (Value US$ Mn) & Forecasts and Trend Analyses, 2021 to 2034 for the following By Platform:
6.2.1. Consultation/digital questionnaires
6.2.2. Apps and specialized hardware
6.2.3. Other Platform
Chapter 7. Direct-To-Consumer (D2C) Personalized Haircare Market Segmentation 3: Regional Estimates & Trend Analysis
7.1. North America
7.1.1. North America Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) estimates and forecasts By Products, 2021-2034
7.1.2. North America Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) estimates and forecasts By Platform, 2021-2034
7.1.3. North America Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) estimates and forecasts by country, 2021-2034
7.2. Europe
7.2.1. Europe Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) By Products, 2021-2034
7.2.2. Europe Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) By Platform, 2021-2034
7.2.3. Europe Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) by country, 2021-2034
7.3. Asia Pacific
7.3.1. Asia Pacific Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) By Products, 2021-2034
7.3.2. Asia Pacific Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) By Platform, 2021-2034
7.3.3. Asia Pacific Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) by country, 2021-2034
7.4. Latin America
7.4.1. Latin America Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) By Products, 2021-2034
7.4.2. Latin America Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) By Platform, 2021-2034
7.4.3. Latin America Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) by country, 2021-2034
7.5. Middle East & Africa
7.5.1. Middle East & Africa Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) By Products, 2021-2034
7.5.2. Middle East & Africa Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) By Platform, 2021-2034
7.5.3. Middle East & Africa Direct-To-Consumer (D2C) Personalized Haircare Market revenue (US$ Million) by country, 2021-2034
Chapter 8. Competitive Landscape
8.1. Major Mergers and Acquisitions/Strategic Alliances
8.2. Company Profiles
8.2.1. Function of Beauty
8.2.2. Belle Bar Organic Customizable Hair Masks
8.2.3. Form Beauty
8.2.4. Prose Personalized Hair Care
8.2.5. Shtrands
8.2.6. Schwarzkopf Professional SalonLab
8.2.7. The Ouai Hair Consult #MyOUAI
8.2.8. Ravel
8.2.9. Formulate Labs, Inc
8.2.10. Vert Home & Personal Care Pvt. Ltd.
8.2.11. eSalon (Aura)
8.2.12. Gemmist
8.2.13. Bare Anatomy
8.2.14. Skinkraft
8.2.15. Rituals
8.2.16. vedix
8.2.17. MDhair
8.2.18. Shampora
8.2.19. Sparty, Inc. (Medulla)
8.2.20. Color&Co ( L'Oréal)
8.2.21. Living Proof Inc.
8.2.22. Other Prominent Players
Global D2C Personalized Haircare Market, by Products
Global D2C Personalized Haircare Market, by Platforms
Global D2C Personalized Haircare Market, by Region
North America D2C Personalized Haircare Market, by Country
Europe D2C Personalized Haircare Market, by Country
Asia Pacific D2C Personalized Haircare Market, by Country
Latin America D2C Personalized Haircare Market, by Country
Middle East & Africa D2C Personalized Haircare Market, by Country
Competitive Landscape
InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.
Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.
Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.
Secondary research
The secondary research sources that are typically mentioned to include, but are not limited to:
The paid sources for secondary research like Factiva, OneSource, Hoovers, and Statista
Primary Research:
Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies
The contributors who typically take part in such a course include, but are not limited to:
Data Modeling and Analysis:
In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.
The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.
